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PodcastsKunstFresh Ideas for Creatives

Fresh Ideas for Creatives

Alejo Porras
Fresh Ideas for Creatives
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  • What to do when no one hires you | Feat. Karly Kerndt | Ep007
    On this episode’s menu of the Fresh Ideas Podcast, host Alejo Porras sits down with Carly Kerndt, Founder and CEO of FlyDog Digital, to explore how to turn rejection into opportunity and build a thriving creative business from the ground up.Carly shares how getting laid off during the pandemic became the catalyst for creating her own agency, and the lessons she learned about marketing, client experience, and self-belief along the way. From freelancing out of necessity to leading a global team, Carly’s story is a masterclass in resilience, clarity, and creative leadership.This conversation is packed with insights for creatives and solopreneurs who want to grow their business with structure, strategy, and heart especially when things don’t go according to plan.Carly Kerndt is the Founder and CEO of FlyDog Digital, a full-service marketing agency known for bringing fresh energy and strategic clarity to growing brands.What began as a temporary freelance pivot after getting laid off from her full-time job during the COVID-19 pandemic quickly transformed into a thriving agency supporting businesses around the world.At FlyDog Digital, Carly leads a team of experts in branding, website design, social media, SEO, email marketing, and paid advertising. Together, they deliver more than just marketing — they offer fresh perspectives, bold ideas, and a collaborative spirit that helps clients cut through the noise and move with confidence.Carly is passionate about helping business owners gain focus, build momentum, and create marketing systems that feel as good as they perform. With a mix of creative spark and data-driven strategy, she’s built a business that’s as approachable as it is effective.On this episode’s menu:* What to do when no one hires you* How to market yourself when starting from scratch* The difference between a provider and a partner* Building a client experience that creates loyalty and referrals* How to turn rejection into creative fuelLET’S CONNECT ON SOCIALS:Alejo PorrasIG: instagram.com/alejoporrasart/LI: linkedin.com/in/alejoporras/STACK: alejoporrasart.substack.comWebsite: alejoporrasart.comCarly Kerndt and FlyDogInstagram: https://www.instagram.com/by.carlybridget/FlyDog Instagram: https://www.instagram.com/flydogdigital/Website: www.flydogdigital.comWe also sell some website templates here: www.flydogdesigns.comLinkedIn: https://www.linkedin.com/in/carlykerndt/FlyDog LinkedIn: https://www.linkedin.com/company/flydogdigital This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com
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  • Two underrated ways to face your fears - Part 2 | Solo EP | Ep006
    Many creatives don’t live the life they want because they are too scared to pursue it.They want people to pay them better and respect their work, but they are afraid to ask for more money and set boundaries. They refrain from changing because they are afraid the consequences will be worse than their current reality.But you don’t have to make abrupt changes most of the time. In this episode, Alejo shares how to overcome fear by making two small adjustments he’s implemented in his own life and business when he’s faced challenges.On this episode’s menu:* Recap of 3 ways to conquer fear* Thinking of “change” as “adjustments”* How allergic and fear are similar* The most underrated way to be more courageousLET’S CONNECT ON SOCIALS:Alejo PorrasIG: instagram.com/alejoporrasart/LI: linkedin.com/in/alejoporras/Stack: alejoporrasart.substack.comWebsite: alejoporrasart.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com
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  • The Question That Drives Your Life | Feat. Mike Foster | Ep005
    Do you ever wonder why you act the way you do? Why is it that, even though you do great work, you keep undercharging for your services? Why do you shut down when people treat you with indifference or criticism?In this episode, Alejo Porras chats with Mike Foster — best-selling author, speaker, and executive coach — to unpack the concept of a Primal Question and how it affects our lives. In short, we all are trying to find an answer to a question in everything we do. These subconscious scripts shape the way we view ourselves, our work, and our worth. This conversation is an invitation to reframe self-doubt, embrace discomfort, and find strength in imperfection — lessons every creative professional can apply both in life and business.On this episode’s menu:* What the Primal Questions are and how they influence identity* Living in Your Statement vs Living in your Question* How friction becomes the source of creative breakthroughs* Why redefining “good enough” unlocks personal freedom* Turning pain and insecurity into creative powerLET’S CONNECT ON SOCIALS:Alejo PorrasIG: instagram.com/alejoporrasart/LI: linkedin.com/in/alejoporras/Stack: alejoporrasart.substack.comWebsite: alejoporrasart.comGuest — Mike FosterIG: instagram.com/mikefoster2000YT: youtube.com/@MikeFoster2000Website: https://www.primalquestion.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com
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  • The One Thing That Is Holding You Back - Part 1 | Solo Ep. | Ep004
    Every new opportunity has fears associated with them. Perhaps it’s a big client or a complex project out of your comfort zone.The main thing that can ruin that opportunity for you is not your creative skill, but your fear of the outcomes.In this episode Alejo analyzes fear through the lens of film, taking cue from Alfred Hitchcock. Then he gives three tips to help you overcome your fear.On this episode’s menu:* Why fear is the real obstacle behind creative stagnation* How suspense and storytelling shape our decisions* The three environments that influence your mindset* The evidence method for rebuilding confidence* How to see fear as feedback, not failureWATCH ON YOUTUBELET’S CONNECT ON SOCIALS:* IG: instagram.com/alejoporrasart/* LI: linkedin.com/in/alejoporras/* STACK: alejoporrasart.substack.com* Website: alejoporrasart.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com
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  • How to become known as an expert | Feat. James Barnard | Ep003
    Being seen as expert is more than showing your work online. You’ve probably felt it: you do great work, you post it, and then nothing happens.In today’s episode, Alejo sits down with James Barnard, a renown logo designer who’s built his massive career under one principle: Share what you know and everybody wins.You’ll learn how to position yourself as an expert, build your credibility, and get in the radar of the kind of clients you seek.On this episode’s menu:* The trick surgeons use to learn better* How to defend your work with clients* The metal detector principle* The inverted funnel tactic* What you need before going viralWATCH ON YOUTUBELET’S CONNECT ON SOCIALS:* IG: instagram.com/alejoporrasart/* LI: linkedin.com/in/alejoporras/* STACK: alejoporrasart.substack.com* Website: alejoporrasart.comCONNECT WITH JAMES BARNARD:* Web: barnard.co/about-me* IG: instagram.com/barnardco* TikTok: tiktok.com/@barnardco* YouTube: youtube.com/@barnardco* LinkedIn: linkedin.com/in/jamesrbarnard/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com
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Über Fresh Ideas for Creatives

As creative people we geek to about our craft, but if we want a sustainable practice we must add other ingredients in the mix. Every week Alejo Porras chats with experts to learn their recipes for success, so you can apply them to your creative business. Because artists who pair their craft with business knowledge never starve. So, if you're hungry for inspiration, stories, and tips to thrive as a creative professional, you've come to the right place for food for thought. Enjoy! alejoporrasart.substack.com
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