File New

The US held a giant tech-inspired keynote for the newly launched America.gov chatbot and also showed off a new passport design. It has a flipbook animation in the corner of an eagle? We cover the fanfare of the keynote and look at the new designs.
OpenAI and Meta both launched AI agents (OpenAI's Dots, Meta's Muse) with the common theme of cute packaging. Almost tamagotchi style for Meta?
Google gave itself a contrast accessibility audit to make emoji all skin tones readable in dark mode, GFiber rebranded to distance itself from Google, Hidden Valley's glow-in-the-dark bottle for Spooky Ranch, McDonald's Pokemon Happy Meal, HBO's specialized Backrooms intro, Apple's London music venue, Walmart banned AI-generated signs, a new Yeti USB mic, and YouTube's new video A/B testing.Spotlights this week: Every Single Frame from Matt Brooks, the Candy Wrapper Archive, and an appreciation of fictional brands from Severance, Succession, and Breaking Bad.
Font of the Week featured The Henston, Panta Display and Set Grotesks

⚠️ This is the unedited live replay from the September 30, 2026 stream. An optimized 20 minute version will be uploaded later this week.🔍 IN THIS EPISODE:- Spooky Ranch from Hidden Valley (glow-in-the-dark limited edition bottle, coming to Walmart)- OpenAI and Meta's personal AI agents (Dots, Muse, Muse Charm) and why it's sinister they all look so cute- Google's emoji skin tone contrast audit- McDonald's Pokemon Happy Meal- GFiber rebrand - America.gov launch and the new US passport design- HBO's Backrooms intro- Apple's London music venue and Elton John being the first act- Design Cache newsletter and this week's 5 creative things- Walmart bans AI-generated signage in its stores- The New USB mic from Yeti- YouTube video A/B testing and dynamic thumbnails- Conference recap: ChatGPT Spaces, Dots marketplace, Meta's new glasses and VR headset- Spotlight: Every Single Frame- Spotlight: Candy Wrapper Archive- Spotlight: fictional brands in film and TV- Font of the Week: The Henston (from My Creative Land) vs Panta Display vs Set Grotesk- Intuit rebrand by JKR🔗 This week's links: https://ryanselvy.raindrop.page/september-30th-2026-75646442
👑 Font of the Week Winners: https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268⭐️ Follow Ryan online
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Website: https://www.RyanSelvy.com📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode.

Apple Music stretched out to a bold font right before they open their music venue. McLaren dropped a heritage-inspired rebrand that looks a lot like EVERLANE. It's crazy a luxury car brand could be worried about being the cheap luxury car brand.
Also - Riff's new packaging and mascot from Center Design has pen handles for ears, LA Material's brand identity from the Hoodzpah team, GoPro joining the Micro Four Thirds mount family, Steven Bartlett's $400M creator media investment, Google opening search profiles to creators with 10k+ followers, Insta360's new Times Square flagship store, Meta launching camera-free smart glasses, Discord started rolling out its age verification system, Adobe Premiere is finally on Android, Colors of the Year, a clothing line aimed at creators, the Mr. Records game, Apple's in-store zoom shtick, The Beast in Me's title sequences, the Life of a Button website, and more.
⚠️ This is the live feed from the September 23, 2026 stream - though it was a prerecord this week.

🔗 This week's links: https://ryanselvy.raindrop.page/september-23rd-2026-75394009
👑 Font of the Week Winners: https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268

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📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode. This episode specifically covers the new Premiere for Android launch.

Moët & Chandon is trying to be Instagram worthy at the US Open. Their solution was to make their drink look like a tennis ball can, which is really creative, but the materials make it impossible to recycle. Is a good idea worth the waste?
Smucker's is suing Trader Joe's over crustless PB&J sandwiches that look a lot like Uncrustables ...even if Trader Joe's cries squircle.
Walmart is selling a rotisserie chicken purse through a VHS public access ad campaign. And then the strange one: Lupa Dupa and Tung Tung Tung Sahur. If those words don't make any sense to you, that's okay. It's talking about the law of gen AI ownership.
The WNBA's Finals logo gets an update ahead of the playoffs, the Met Gala is dropping John Galliano for next year's theme, Apple's "Surprise and Shine" invite is next week and this week is John Ternus's first week as CEO, a bunch of Photoshop updates, Instagram's wants you to have parties where you show reels on your TV? Behind the scenes images that show the felt coyote puppet from the Coyote vs. Acme set, YouTube finally adds the ability to upload custom Shorts thumbnails, GoPro lives to see another day, and it's getting sold. But also YouTube Markiplier is now largest shareholder, Sam Register is leaving Warner Bros. Animation after 18 years, Font of the Week is all from one foundry this week, an online tool to visualize color is 3D called Weaving the Rainbow, and the ColorChecker palettes photographers use for consisten color turns 50.

⚠️ This is the unedited live replay from the September 2, 2026 stream. An optimized 20 minute version will be uploaded later this week.

🔗 This week's links: ⁠https://ryanselvy.raindrop.page/september-2nd-2026-74586449⁠👑 Font of the Week Winners: ⁠https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268⁠
🎙️ Listen on Spotify: ⁠https://open.spotify.com/show/34ZjkIc4hU23p6FC9FEiXl⁠
⭐️ Follow Ryan around the internet:YouTube: ⁠https://ryanselvy.beehiiv.com⁠Instagram: ⁠https://www.instagram.com/RyanSelvy⁠Website: ⁠https://www.RyanSelvy.com⁠

📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode.

🔍 IN THIS EPISODE:
Moët & Chandon's tennis ball can at the US Open isn't recyclable
Smucker's vs Trader Joe's: the Uncrustables trademark
WNBA launches a new logo for its Finals ahead of the 2026 playoffs
Walmart's limited edition rotisserie chicken purse for National Chicken Month using the VHS public access look that's gone fully mainstream
Lupa Dupa Slurpee, Tung Tung Tung Sahur, Roblox, and who actually owns AI generated characters
The Met Gala and John Galliano walk away from next year's theme after controversy
Apple's "Surprise and Shine" event is next week and John Ternus's first week as CEO
Photoshop updates: Light adjustment layer, masked instruct edit, AI assistant editor, dynamic text on any path, Adobe Stock panel
Instagram pushes Reels watch parties on TV
Coyote vs. Acme behind the scenes photos: the felt coyote puppet used on set
YouTube adds the ability to add custom thumbnails for Shorts
GoPro sold for $285M, and now YouTuber Markiplier becomes the largest shareholder, but that doesn't mean he has control, but that also isn't nothing. It's at the same time as they launch the new Hero Pro ILS with interchangeable lenses
Instagram starts limiting reach for unlabeled AI generated profiles
Sam Register leaves Warner Bros after 18 years
Font of the Week: Proclam, Barnum, and Alphabeta
Make your logo brighter than white with HDR
Copy and Paste formatting tool
Fontlog - 3.5 million fonts searchable by visual traits
Weaving the Rainbow 3D color lab
The ColorChecker turns 50

Betty Crocker's packaging got a new box treatment across all the packaging lines. Calendly rebranded into a beautiful blobby identity system. The Vegan Society had to come up with a new Vegan Trademark logo because it was legally required to stop looking like a flower.Also: Disney and the NFL paired all 32 teams with IP characters, Crocs introduced a mascot based off their logo named Niles, and the Archery World Cup's branding has these really cool looking cuts in the letters.
If you're looking for some drama, Photographer Justin Thomas is suing painter Elizabeth Peyton over a $1.92 million painting of an Oasis photo.ChatGPT dropped Reddit as a citation source abruptly, Apple announced a new Mac mini with the M6 and M5 Pro, Patreon launched 30 new creator features, and Adobe launched generative audio for speech and sound effects. ⚠️ This is the edited version of the livestream from August 26, 2026. The unedited version was not uploaded to Spotify, but you can watch it on YouTube here: https://youtube.com/live/j1iClM9Lfkw🔍 IN THIS EPISODE:Disney and the NFL's character crossover apparelCrocs introduces Niles, its first official mascotBetty Crocker's packaging refresh from Vault49The Vegan Society redesigned the Vegan TrademarkCalendly's rebrandThe Archery World Cup rebrandJustin Thomas sues Elizabeth Peyton over an Oasis paintingChatGPT drops Reddit as a top citation sourceApple's new Mac mini with the M6 and M5 ProPatreon launches 30 new creator featuresAdobe's new generative audio toolsFont of the WeekTeddy Blanks on It's Nice ThatA free subway mosaic generator🔗 This week's links: https://ryanselvy.raindrop.page/august-26-2026-74376241
👑 Font of the Week Winners: https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268📬 Every week I collect a bunch of shareable design things that give me inspiration. Subscribe to the Design Cache: https://ryanselvy.beehiiv.com/p/wake-up-design-stuff-is-here⭐️ Follow Ryan SelvyYouTube: https://www.youtube.com/@ryanselvyInstagram: https://www.instagram.com/RyanSelvyWebsite: https://www.RyanSelvy.comThe File New Playlist on YouTube: https://www.youtube.com/playlist?list=PLMMOwZoEbhuwLunOhnaXOXzb0HKV97rdB📖 CHAPTERS00:00 Intro00:17 Disney and the NFL's character crossover apparel01:54 Crocs introduces Niles, its crocodile mascot03:29 Betty Crocker's packaging refresh from Vault4906:38 The Vegan Society's redesigned Vegan Trademark08:06 Calendly's rebrand and new icon system10:17 The Archery World Cup's rebrand12:21 Justin Thomas sues Elizabeth Peyton over an Oasis painting13:31 ChatGPT drops Reddit as a top citation source15:01 Apple's new Mac mini with the M6 and M5 Pro16:04 Patreon launches 30 new creator features17:12 Adobe's new generative audio tools18:19 Font of the Week19:57 Teddy Blanks on It's Nice That20:34 A free subway mosaic generator21:32 Outro📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode.

Remember the little skateboards? They updated their logo. Also Instagram explored 32 different concepts before settling on their updated wordmark. The internet is in a full blown panic over the new 3D Bluey movie, the team at Heinz is always pushing out cool ideas, and YouTube is getting slap happy with counting views from the first frame.
New animation reveals from D23 include Pixar's Ghost Market and Gatto. We also talk about why brands like Vacation, Pepsi, and 7Up are leaning on retro design. Is it a crutch? Also we check out a collection of vintage hotel luggage labels from the early 1900s.
⚠️ This is the unedited live replay from the August 19, 2026 stream. An optimized 20 minute version will be uploaded later this week.

🔍 IN THIS EPISODE:
Tech Deck Logo & Packaging Update by Lincoln Design Co.

Bluey 3D Movie Announcement & Visual Backlash

Instagram's New Wordmark & the Rejected versions

Heinz Limited Pour Choice Ketchup Nozzle

YouTube First-Frame View Count Policy Shift
Spotify "Skip Ahead Button
D23 news:

Disney's "Clay" Character Design

Pixar's "Ghost Market"

Pixar's "Gatto" 2.5D Aesthetic

The biggest Emoji is 😭

Chicago Brand Museum & the GhostPantry Archival Project

Has The Retro Aesthetic Outstayed Its Welcome?

Vintage Hotel Luggage Labels & Letterform Archive Book

Rec League Human Curation Platform

Font of the Week Nominees: Sanserata, Mezzotint CF, and Zuume

🔗 This week's links: https://ryanselvy.raindrop.page/august-19-2026-74105507
👑 Font of the Week Winners: https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268

⭐️ Follow Me Everywhere
YouTube: https://www.youtube.com/@ryanselvyInstagram: https://www.instagram.com/RyanSelvyWebsite: https://www.RyanSelvy.com

📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode.