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When Shift Happens Podcast

Kevin Follonier
When Shift Happens Podcast
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  • E145: Story Protocol Founder: How Crypto Could Finally Unlock an $80 Trillion Asset Class
    Seung Yoon Lee, CEO and co-founder of Story Protocol, is building crypto infrastructure to unlock the $80 trillion creative asset class.After selling his previous company Radish Fiction to Kakao for $440 million, Seung saw a bigger problem: streaming platforms like Netflix make billions while creators who make the content get almost nothing. Story Protocol lets creators own and trade their work like stocks, while enabling anyone to legally remix content with automatic royalty payments.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________Follow Seung Yoon Lee• Twitter: https://x.com/storysylee• Twitter: https://www.story.foundation/FOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/___________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 - Introduction1:36 - Please Subscribe2:03 - 200 MPH Because Of KBW3:21 - What Seung Does During Downtime4:14 - Best Mountains & Switzerland5:45 - How Seung Got Started In IPs9:41 - Seung Changing The Rules Of IP 15:14 - Our Trusted Partners16:06 - Something More Than Half A Billion?22:15 - Our Valued Sponsors23:29 - Hardest Thing You Had to Do Within That First Company26:35 - Does That Mean You’re Overly Optimistic29:38 - $80 Trillion IP Asset Class Explained32:32 - Examples Of IPs That Should Be Unlocked37:17 - How IPs Differ From NFTs Or Social Tokens40:00 - Vision Of IP Usage In The Coming Years41:36 - AIs Next Leap Comes From Unlocking IP Assets46:17 - What’s Necessary To Reach Your Grand Vision49:37 - Your Answer To A Billion Dollar Valuation Criticism52:41 - Story Protocol Setback Story With Co-Founder
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  • E144: Meteora: The Team Behind Crypto's Biggest Launches Reveals Everything (Kanye, TRUMP, LIBRA)
    Zen and Soju, co-leads of Meteora, reveal how their 20-person team built Solana's most advanced liquidity infrastructure - powering the Trump launch that generated $30M in fees, Kanye's surprise token, and Jupiter's $18 billion debut.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter__________________________________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️  Paradex is building the future of open finance with an intuitive, permissionless trading platform that puts users in full control of their assets while delivering the lowest costs, fastest execution, and access to vast markets - all in one place.The Money Badgers Genesis NFT collection drops in Q4. Spots are limited - get yours now 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST is a global financial platform that enables users to manage and spend stablecoins and cryptocurrencies using a Visa Card or Apple Pay. Available in over 100 countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor is the safest cold storage wallets for crypto security and financial independence.Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $15 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more.https://bitwiseinvestments.com/💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible.https://sui.io/🧩 Story is the infrastructure layer that makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation/★ Forza! is Coinsilium's Gibraltar-based Bitcoin treasury company. Coinsilium’s shares are traded on the Aquis Stock Exchange (AQUIS:COIN) and on the OTCQB in the US (OTCQB:CINGF). Find out more at https://www.coinsilium.com/🔘 Mantle Network enhances dApp development with Ethereum's security, low fees, and quick transactions through innovative layer-2 technology. Users can stake ETH for mETH, contributing to a transparent, community-driven ecosystem governed by $MNT token holders, fostering innovation and collaboration. https://www.mantle.xyzFollow Zen & Soju• Zen Twitter: https://x.com/realdezen• Soju Twitter: https://x.com/0xsojuFOLLOW KEVIN & WHEN SHIFT HAPPENS👇Twitter (X): https://x.com/KevinWSHPod  Linkedin: https://www.linkedin.com/in/kevinfollonier/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.#Entrepreneurship #crypto 0:00 Introduction1:30 Please Subscribe1:55 Number Of Members In Meteora4:03 How Are Soju & Zen Doing4:39 Tell Me More About You Both9:40 Our Trusted Partners11:55 Difference In Age13:28 Explain Meteora To Your Mom24:12 Rough Startup Issues25:50 Our Valued Sponsors26:47 Zero Fees Sustainable, How?30:56 The Sister Project Jupiter41:02 Internet Capital Markets Meaning46:29 How Meteora Got The Trump Coin Launch58:17 What’s A Success? What’s A Failure?1:11:28 The Future For Meme & Celebrity Coins1:15:36 Why Have A Huge Supply Of Tokens For Meteora1:20:31 Meteora’s Goal Is Completely Different 1:21:32 Maximizing Volume1:25:38 $100 Million In Revenue, Where Does It Go?1:26:38 Endgame For Meteora
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  • E143: USDT Founder: Bitcoin, Gold, Stablecoin, & Tether, the Most Profitable Company in the World
    Paolo Ardoino, CEO of Tether and CTO of Bitfinex, reveals how he built one of the most profitable companies in history - generating approximately $100 million in profit per employee.Tether created USDT, the world's most-used stablecoin, providing financial access to 3 billion unbanked people in countries facing extreme inflation and financial instability. THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter__________________________________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️  Paradex is building the future of open finance with an intuitive, permissionless trading platform that puts users in full control of their assets while delivering the lowest costs, fastest execution, and access to vast markets - all in one place.The Money Badgers Genesis NFT collection drops in Q4. Spots are limited - get yours now 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST is a global financial platform that enables users to manage and spend stablecoins and cryptocurrencies using a Visa Card or Apple Pay. Available in over 100 countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor is the safest cold storage wallets for crypto security and financial independence.Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $15 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more.https://bitwiseinvestments.com/💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible.https://sui.io/★ Forza! is Coinsilium's Gibraltar-based Bitcoin treasury company. Coinsilium’s shares are traded on the Aquis Stock Exchange (AQUIS:COIN) and on the OTCQB in the US (OTCQB:CINGF). Find out more at https://www.coinsilium.com/🔘 Mantle Network enhances dApp development with Ethereum's security, low fees, and quick transactions through innovative layer-2 technology. Users can stake ETH for mETH, contributing to a transparent, community-driven ecosystem governed by $MNT token holders, fostering innovation and collaboration. https://www.mantle.xyzFollow Paolo Ardoino• Twitter: https://x.com/paoloardoino• Twitter: https://x.com/tether_to• Website: https://tether.to/FOLLOW KEVIN & WHEN SHIFT HAPPENS👇Twitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.#Entrepreneurship #crypto 0:00 - Introduction1:36 - Please Subscribe2:02 - Don’t Sleep Much3:20 - What Is Your Mission5:09 - Tether A Stable Company8:58 - Chip On The Shoulder11:17 - Started Coding At 8?13:32 - Our Trusted Partners14:24 - Coding Unlocking Endless Possibilities15:54 - Stable Coin Explained To Mom17:02 - Why Are Stable Coins Important20:09 - Most Profitable Business Per Employee21:45 - Our Valued Sponsors22:59 - What’ll You Do With $20B25:57 - Do You Have Time To Watch Movies27:10 - Why Invest In Plasma30:52 - Why Invest In A Football Club
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  • E142: Arthur Hayes: Buy Bitcoin Before 2028 (if you want to get rich)
    Arthur Hayes explains why Bitcoin is heading to $1M, his timeline for the 2028 peak and 2029 crash, why he keeps majority of his wealth in Bitcoin, and his complete framework for building crypto wealth. THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletterPARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️  Paradex is building the future of open finance with an intuitive, permissionless trading platform that puts users in full control of their assets while delivering the lowest costs, fastest execution, and access to vast markets - all in one place.The Money Badgers Genesis NFT collection drops in Q4. Spots are limited - get yours now 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST is a global financial platform that enables users to manage and spend stablecoins and cryptocurrencies using a Visa Card or Apple Pay. Available in over 100 countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor is the safest cold storage wallets for crypto security and financial independence.Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $10 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more.https://bitwiseinvestments.com/💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible.https://sui.io/★ Forza! is Coinsilium's Gibraltar-based Bitcoin treasury company. Coinsilium’s shares are traded on the Aquis Stock Exchange (AQUIS:COIN) and on the OTCQB in the US (OTCQB:CINGF). Find out more at https://www.coinsilium.com/🔘 Mantle Network enhances dApp development with Ethereum's security, low fees, and quick transactions through innovative layer-2 technology. Users can stake ETH for mETH, contributing to a transparent, community-driven ecosystem governed by $MNT token holders, fostering innovation and collaboration. https://www.mantle.xyzFOLLOW ARTHUR HAYESTwitter: https://x.com/CryptoHayesFOLLOW KEVIN & WHEN SHIFT HAPPENS👇Twitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.#Entrepreneurship #Crypto0:00 - Introduction1:28 - Please Subscribe1:52 - Coffee Talk2:45 - What’s Your Mission In Life3:31 - Who Are You8:53 - Macro Frameworks For Risk11:24 - Our Valued Sponsors12:17 - Investment Options For Others15:36 - Stable Coins Taking Over TradFi17:16 - Feelings About The US dollar18:48 - View On Bitcoins Timeline22:07 - Turning Point For Printing Money23:02 - Bitcoin Stopping At $2 Million?26:25 - Gold Miner Pricing Vs Everything28:29 - Where Bitcoin Stops28:44 - Our Trusted Partners29:40 - Cashflow Generation32:43 - HyperLiquid Domination37:16 - Believer In $5000 Per Hype38:46 - Why Is ETHFI Great Plus Ethena42:05 - Borrowing With Volatile Assets43:37 - Percentage Of Portfolio Trading45:41 - Are You Happy47:37 - Happier With More Money?50:03 - Progress With Sports51:01 - Something You Should Let Go51:23 - Something To Take Away52:26 - Advice For Feeling Stuck
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  • E141: Mark Moss: How to Get Rich With Bitcoin (without getting lucky)
    Mark Moss, Bitcoin strategist and investor, reveals how to build wealth with Bitcoin without gambling or luck. After losing everything in 2008, he shares why the fiat system keeps you poor and how Bitcoin changes your relationship with money forever.Mark breaks down his projections for Bitcoin reaching $1 million by 2030 and $45 million by 2050, explains why your money loses 10-15% annually (not the 2% they claim), and why 75% of lottery winners go bankrupt.__________________________________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️  Paradex is building the future of open finance with an intuitive, permissionless trading platform that puts users in full control of their assets while delivering the lowest costs, fastest execution, and access to vast markets - all in one place.https://www.paradex.trade/💳 KAST is a global financial platform that enables users to manage and spend stablecoins and cryptocurrencies using a Visa Card or Apple Pay. Available in over 100 countries: https://kastfinance.app.link/SHIFT🔓 Trezor is the safest cold storage wallets for crypto security and financial independence.Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $10 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more.https://bitwiseinvestments.com/💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible.https://sui.io/★ Forza! is Coinsilium's Gibraltar-based Bitcoin treasury company. Coinsilium’s shares are traded on the Aquis Stock Exchange (AQUIS:COIN) and on the OTCQB in the US (OTCQB:CINGF). Find out more at https://www.coinsilium.com/💳 Ur is a crypto-first neobank by Mantle, built to seamlessly connect traditional finance with Web3. Designed for the next generation of digital asset users, Ur combines secure banking services with native crypto features — making it easier, faster, and safer to spend, save, and manage both fiat and digital assets. https://ur.app/__________________________________FOLLOW MARK MOSS• Twitter: https://x.com/1MarkMoss• YouTube: https://www.youtube.com/@UC9ZM3N0ybRtp44-WLqsW3iQ  • Instagram: https://www.instagram.com/markmoss/FOLLOW KEVIN & WHEN SHIFT HAPPENS👇Twitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/__________________________________DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.#Entrepreneurship #Crypto 0:00 Introduction1:30 Please Subscribe1:56 Stable Coins vs Dollars4:35 Marks Newsletter5:28 Who Are You8:27 Chip On The Shoulder13:31 Our Trusted Partners14:23 No Retirement = Paranoia22:10 Don't Own Anything24:15 Our Valued Sponsors25:11 Property Rights Being At Risk26:12 Do You Invest In Real Estate Still28:22 Why Own Anything But Bitcoin31:46 Buying Bitcoin Means Life Changes34:49 How Quickly Money Loses Value38:16 Getting Rich Quick Mentality41:22 Get Rich Slow Scheme Challenged45:39 Bitcoin Worth $1 Million By 203051:18 BTC Goes Beyond $50 Million54:45 Bitcoin Unit Of The World58:27 4 Year Cycle Of Bitcoin1:01:47 One Thing To Remember
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Über When Shift Happens Podcast

I sit down every week with the most based people in crypto. My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3. Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos. Thank you for watching.
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