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Founder's Journal

Morning Brew
Founder's Journal
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  • Founder's Journal

    The secret business weapon

    30.6.2025 | 27 Min.
    Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully.

    In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue.

    Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies.

    By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply.

    Links:

    Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

    EOS Tools: https://www.eosworldwide.com/eos-tools



    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex



    Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • growthpair - https://www.growthpair.com/

    • distro - https://youdistro.com/ 

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Founder's Journal

    How to Find Your Zone of Genius

    25.6.2025 | 13 Min.
    Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius.



    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex



    Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • growthpair - https://www.growthpair.com/

    • distro - https://youdistro.com/ 

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Founder's Journal

    How to Get Your First 1,000 Users

    23.6.2025 | 35 Min.
    Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.

    Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users



    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex



    Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • growthpair - https://www.growthpair.com/

    • distro - https://youdistro.com/ 

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Founder's Journal

    13 Dangerous Psychological Biases

    18.6.2025 | 25 Min.
    In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur.

    Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/

    Link to Poor Charlie’s Almanack: https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018



    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex



    Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • growthpair - https://www.growthpair.com/

    • distro - https://youdistro.com/ 

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Founder's Journal

    How to Crush a Quarterly Offsite

    16.6.2025 | 15 Min.
    On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting.

    V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to 

    Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks 



    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex



    Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • growthpair - https://www.growthpair.com/

    • distro - https://youdistro.com/ 

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/
    Learn more about your ad choices. Visit megaphone.fm/adchoices

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Über Founder's Journal

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
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