the bossbabe podcast

Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently?

In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Francisco apartment, and the post-motherhood collapse that brought her to her knees again. The takeaway isn't grit. It isn't quitting. It's something Julie calls evolution and it's the framework most high-achieving women never get taught.

This isn't about hustle, balance, or finding your why. It's a brutally honest breakdown of what high-functioning burnout actually looks like at the 7- and 8-figure mark, why the same pattern that builds your success eventually breaks you, and how to evolve past the cycle so you stop ending up in the same place at every new level.

Time Stamps:

00:59 The childhood imprint that built an 8-figure business and broke it

05:45 Wall Street, tumors at 28, and the body's verdict

13:10 The 2-path trap: why pushing through OR quitting both fail

20:45 Why clunkiness is a season change, not a failure to optimize

28:40 The match-my-salary moment her therapist shut down

33:22 Safety, surrender, and a new relationship to money

38:18 The metaphor that broke her thinking about money's source

43:30 Going all-in vs. knowing when to evolve

Resources + Links:

Pre-Order The Freedom-Based Business Method.

Follow Julie on Instagram

Learn more about We Are the Women

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Organic content builds your brand. But ads? Ads build your bank.

In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away.

You'll learn the one-campaign, one-ad-set rule that stops you competing against yourself in the ad auction, why creative (not audience targeting) is your only real advantage in 2026, and how Brooke runs her entire business on AI with zero team after 6X-ing her revenue. She also breaks down the difference between an assistant, an agent, and agentic AI, then gives a step-by-step walkthrough for building your very first AI agent today.

If you've ever felt like ads are too technical, too expensive, or too overwhelming to touch, this episode is the reframe — and the operating system behind it.

And if this conversation lights you up, Natalie and Brooke are taking it live and hands-on at their AI hackathon in New York City on June 10th. All the details are linked below.

Time Stamps:

00:00 - From Meta's ads AI team to building her own business

06:30 - Why organic builds brand, but ads build bank

09:49 - The 9-month AI window before Meta does it all for you

14:27 - The one-campaign, one-ad-set rule most founders get wrong

18:14 - How to let AI run your entire ad account

21:58 - Why creative is your only real bid in 2026

26:11 - Can AI really build hundreds of ads? The 10/80/10 reality

29:32 - Assistant vs agent vs agentic AI, finally explained

34:19 - The full AI tool stack behind a zero-team business

41:53 - How to build your first AI agent today

46:53 - Inside the June hackathon with Natalie + Brooke

Resources + Links:

Join Natalie + Brooke At The Freedom AI Hackathon In NYC On June 10th: Spend One Day Building Your Entire AI-Powered Sales + Marketing Engine, Done With You In The Room

Get Inside Brooke's AI Ads Coaching Membership At Atelier AI

Natalie + Jamie Kern Lima At GodMothers: An Evening Of Connection, Wisdom + Community For Ambitious Women

Join The Earn Your Happy Live Podcast Taping With Lori Harder: Be In The Room For A Live Recording With Natalie + Lori Harder (plus a Q&A session with Powerhouse Female Entrepreneurs)

Pre-Order The Freedom-Based Business Method.

In this conversation, Natalie sits down with David Bach — the #1 New York Times best-selling author behind The Automatic Millionaire, with 10 books and over 7 million copies sold across 33 years in finance. David walks through the ONE money habit that the majority of America's 24 million millionaires share, why "some day never comes" for most entrepreneurs planning to sell their business, how buying the building your business rents turns operators into accidental millionaires, the 10-day stock-market stat that can cut your long-term returns in half, and the mortgage rule banks don't want you to know. 

If you're an entrepreneur wondering what the smart financial move actually is in this economy, this is the playbook built for you.

TIMESTAMPS

02:30 How financial groundwork buys you the freedom to choose

14:51 Where to start when your business is actually cash flowing

18:30 The #1 money habit: pay yourself first (before anything else)

19:55 The accidental-millionaire move hiding in your rent check

23:10 The lifestyle-inflation trap (and the "quiet wealth" exit)

33:35 Rent vs buy: the debate that only started 10 years ago

41:23 The two assets behind 24 million American millionaires

45:10 The 10-day stat that should change how you invest

51:30 "If I don't know, I don't owe" — the much needed lesson on money shame

55:00 Always borrow less than the bank offers you

RESOURCES + LINKS

Pre-Order The Freedom-Based Business Method.

Join David's Insider Launch Team To Get Early Access To The 2026 Update Of The Automatic Millionaire — His Step-By-Step Playbook For Building Financial Security On Autopilot, No Budget Required

Follow David On Instagram For Daily Money Insights: https://www.instagram.com/davidlbach/

Follow David On Facebook For Long-Form Financial Breakdowns: https://www.facebook.com/DavidBach/

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What does it actually take to build a 3M+ personal brand while running a $250M company? In this episode, Natalie sits down with Leila Hormozi - COO of Acquisition.com - to break down the playbook for personal brand: how Leila built one of the top personal brands without making it her full-time job, why deprioritizing content was the move that finally made her brand compound, and the practical content systems (including how she really uses AI) that let her ship without burning out. Expect specific numbers, a counter-discourse case for personal brand in the AI era, and a content "double dip" framework you can install this week.

If you've ever wondered whether building a personal brand is even worth it in 2026, or you're a founder trying to figure out how to ship content without it taking over your life, this episode is the operating system.

Time Stamps:

00:00 - The personal brand strategy that grew 3M+ followers 

01:43 - Why content compounded after she stopped trying so hard

06:24 - The mentor's "ham and garlic" rule for packaging

09:35 - Why your niche is "one of one" — the anti-niching case

15:36 - The AI rule that separates real brands from AI slop

18:50 - Why personal brand is MORE valuable in the AI era

24:15 - Inside the first 100% AI-driven sale at Acquisition.com

29:17 - The doubling-constraint scaling lens for personal brand

35:51 - The newsletter she built without writing a single word

Resources + Links:

Follow Leila Hormozi On Instagram: https://www.instagram.com/leilahormozi 

Leila's Letters Newsletter: leilahormozi.com

Pre-Order The Freedom-Based Business Method.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Most coaches scaling past $300K hit a ceiling and assume they need a higher-ticket offer. Maria Wendt did the opposite and built an 8-figure business selling $24 products.

In this conversation, Natalie sits down with Maria Wendt — the founder behind an 8-figure business built on low-ticket products. Maria breaks down how she scaled to near-$1M/months working ~10 hours a week, the front-page checkout architecture that turns $1 orders into $100+ carts at a 60% take rate, why she walked away from the $1M/year coaching model after her daughter was born, and how she scaled to 100K YouTube subscribers in seven months with a webcam and no editor. If you've ever wondered whether low-ticket can actually scale past seven figures — without a higher-ticket offer, a bigger team, or longer hours — this episode is the full operating system.

Time Stamps:

01:15  -The low-ticket 8-figure model

07:35 - Maria's first two years: $63 → $350

13:18 - The single-mom pivot to low-ticket

16:24 - Pricing, AOV, and lifetime value

21:00 - Checkout architecture and front-page bumps

31:40 - Content strategy: three types

38:25 - The $850K/month math

43:20 - Hiring strategy for mom-founders

49:00 - A typical day in the business

Resources and Links: 

Follow Maria: @maria.wendt on Instagram

Free tutorials, free guides, and the full $24 product library lives at mariawendt.com.

Pre-Order The Freedom-Based Business Method.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).