The Russell Brunson Show

Most entrepreneurs fail at the exact moment they should be making the most money. They teach, they inspire, they deliver value, but when it is time to present the offer, everything falls apart. In this episode of The Russell Brunson Show, I share one of the most powerful Funnel Hacking Live presentations we have ever had. McCall Jones takes the beloved children’s book If You Give a Mouse a Cookie and reveals the hidden structure inside it that makes it the perfect framework for building irresistible offers. Once you see how it works, you will never build your offers the same way again. Key Highlights: ◼️Why most entrepreneurs unintentionally sabotage their offers by bundling random products together instead of solving a customer’s sequential problems ◼️The Mouse a Cookie method for creating an offer path that moves someone from their pain to their desired result ◼️How to build an offer even when you cannot personally solve every problem by partnering strategically instead of ignoring what your customers need ◼️The ‘Timeline-ify’ technique for presenting your offer in a way that keeps customers emotionally in motion instead of overwhelmed ◼️The Charisma Hacking framework for communicating pain and authority in the style that matches who you naturally are, so your pitch feels authentic and converts higher McCall’s presentation is a reminder that selling is not about hype or pressure. It is about understanding the real problems someone faces and guiding them from one solved step to the next until they reach their goal.  When you use the Mouse a Cookie method, timeline your offer the right way, and communicate with the charisma style that fits you, your offer becomes the clear path to transformation instead of a collection of items. This is why her students win, and it is why this framework has become one of the most important updates to how I teach offers today! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show I sat down with David Royce because his story is completely different from the typical online marketing path. He did not build funnels first or chase trends. He built real businesses in the real world, scaled them with systems, sold them, and then did it again… And again… And again. What fascinated me most was not just the money or the exits, but how intentional he was about learning, focus, culture, and fulfillment along the way. David started knocking doors with zero sales and turned himself into a top performer by obsessively studying sales. That obsession carried him from managing college sales teams to building and selling multiple pest control companies across thousands of cities. In this conversation, we dig into what actually made that possible, the unsexy work most entrepreneurs avoid, and why success without systems eventually collapses. Key Highlights: ◼️How David went from early rejection to elite performance by studying sales daily and treating selling like a craft you train for ◼️Why systems are the real secret to scaling and the simple test he uses to know if a business can grow without the owner ◼️The mindset shift from manager to operator and how he prioritizes tasks so the important work does not get buried under urgent noise ◼️How he built culture intentionally, protected core values while scaling fast, and used outside influences to shape how he led teams ◼️Why his greatest advantage is focus and obsession, how he trains it, and the books he credits for sharpening his thinking across sales, systems, and leadership David also opens up about happiness, obsession, and why the goalpost always moves if fulfillment is tied only to money. We talk about work seasons, choosing the right partner, and why knowing when to step away can be just as important as knowing how to scale. This is a conversation about building something real, learning deeply, and designing a life you actually want to live. ◼️You can find David on LinkedIn if you want to follow what he does next. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think speaking belongs to the naturally gifted. But the truth is every great speaker starts scared, awkward, and unsure. In this episode of The Russell Brunson Show, I share the behind the scenes story of discovering Richmond Dinh’s Next Top Speaker competition, why I fell in love with it immediately, and how a simple idea has grown into a movement that is transforming brand new speakers into confident leaders. You will hear the presentation I gave inside the challenge and the deeper message behind it. If you have a calling to speak but doubt your abilities, this episode shows you what is waiting for you on the other side of that fear. Key Highlights: ◼️How discovering the Next Top Speaker competition reignited my belief in the power of helping new speakers develop their voice. ◼️Why my earliest speaking attempts were awkward, painful, and embarrassing, and why that struggle became the foundation for everything that came later. ◼️The moment I realized speaking was the only way to truly move people and create life changing impact at scale. ◼️How finding your authentic voice matters more than being polished, perfect, or traditionally talented. ◼️Why the greatest fulfillment comes not from your own wins but from watching someone you helped raise their hand in victory. Becoming a powerful speaker is not a gift. It is a calling you grow into through practice, courage, and service. If you feel that pull, lean into it. Your voice has a purpose, and there are people waiting to hear it. If you want to step into the next challenge and experience this transformation for yourself, go to https://nexttopspeaker.com and register for the upcoming competition. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with my friend Victor Damasio, one of Brazil’s top expert entrepreneurs, to unpack how he built a multi-million dollar business by doing the right things for a long time and serving people deeply before chasing scale.  Victor is now rebuilding in the United States and Spanish speaking markets, and what makes his story so powerful is that his process works at every level. Whether he had no audience, a small group of early believers, or a huge following in Brazil, he grew by creating real conversations, helping people get results, and earning loyalty through service. If you want to know how to build something meaningful without shortcuts, this episode is a masterclass. Key Highlights: ◼️How Victor built his early business by doing the right thing consistently until results compounded ◼️The simple process he still uses today: start conversations, understand the person, help them solve something small, then guide them to the right offer ◼️Why he has clients who have stayed with him for more than a decade and how long term service became his most powerful growth engine ◼️His formula for building momentum in a new language and new country by applying the same relationship based approach that worked in Brazil Victor’s story shows that the most sustainable expert businesses are built on service, patience, and consistent action. His method works in any market because it is human. You begin with a real conversation, create a win, build trust, and only then extend an offer that truly helps the person in front of you.  These principles helped him build a multi-year mastermind in Brazil and now guide him as he starts again in English and Spanish. If you want to follow his journey or connect with him directly, you can find him on Instagram at @victordamasio and you’ll hear from him PERSONALLY! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think storytelling is about simply entertaining. But the stories that move markets, build movements, and create generational brands all follow a deeper pattern that is wired into every human across every culture in history.  In this episode of The Russell Brunson Show we talk about the Hero’s Journey! I open up Joseph Campbell’s The Hero With a Thousand Faces and show you why this framework has shaped your favorite movies, your personal development, your beliefs, and even the way ClickFunnels grew to a billion dollars in sales. If you want your message to resonate at a primal level and persuade people without feeling pushy, this is the story structure your business has been missing. Key Highlights: ◼️How Joseph Campbell discovered that every enduring story across time and culture follows the same pattern. ◼️Why George Lucas built the first Star Wars movie using this exact framework and how thousands of Hollywood films now follow it. ◼️The core steps of the Hero’s Journey and why audiences subconsciously connect to it in movies, books, and real life. ◼️How applying this structure transformed my webinars, funnels, events, and ultimately the growth of the ClickFunnels movement. ◼️The three versions of the Hero’s Journey you can study and use: Campbell’s original, Christopher Vogler’s Hollywood version, and my Expert Secrets version. The Hero’s Journey isn’t just some ‘fun’ thing to talk about... It is the blueprint behind every story that has ever moved a crowd, converted an audience, or transformed a customer. Once you understand it, you start seeing it everywhere and you will know exactly how to weave it into your own marketing, sales presentations, and content. If you want my notes with all three frameworks side by side, you can find them here: ◼️⁠⁠https://russellbrunson.com/notes⁠⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices