The Russell Brunson Show

Most entrepreneurs don’t struggle because their offer is bad. They struggle because they’re trying to scale without understanding the real leverage points. In this episode, I’m sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time.

We talked about certifications, continuity, high-ticket vs. memberships, regulated industries, health offers, and how to generate cash fast without burning money on ads. This isn’t theory. These are tactical, practical shifts that can completely change how you look at scaling - especially if you’re mission-driven and trying to grow without losing your identity.

Key Highlights:

◼️Why getting someone to pay is often the most powerful way to actually serve them - and how commitment changes everything

◼️How to structure high-ticket + continuity together to reduce churn and create compounding revenue

◼️What to sell first when you already have an audience (and why you should grab the pile of cash in front of you before trying to scale)

◼️How to create a powerful “myth” or lead-in offer - even in industries where you don’t control the core product

◼️The smartest way to generate $10 - 20K in 30 days without relying on ads

◼️How to separate lead generation from regulated services while still building authority and desire

◼️The real KPI you should track daily if you want predictable long-term growth

This episode is about understanding leverage. It’s about realizing that scaling isn’t always about more complexity - it’s about making and keeping commitments, increasing volume strategically, and structuring your offers so your business compounds instead of resets every month.

In part two, we’ll go deeper into additional Q&A, more advanced scaling questions, and the next layer of strategic decisions that separate businesses that plateau from businesses that truly take off.

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think their funnel is broken when it doesn’t convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn’t the problem. The problem is we haven’t done the work of testing. The difference between a funnel that struggles and one that scales to millions usually comes down to a few small changes - tested intentionally and consistently.

In this episode of The Russell Brunson Show, I pull a classic out of my vault: Tested Advertising Methods by John Caples.

This is one of the foundational books that shaped modern advertising and completely transformed how I look at marketing. I share the story of my very first split test - changing nothing but the color of a headline - and how that simple tweak increased conversions by nearly 27%, instantly giving me a “raise” without more traffic, more ad spend, or more work.

If you’ve ever wanted to know how to systematically grow your business instead of gambling on guesses, this episode is your blueprint.

Key Highlights:

◼️Why 80% of your ad’s success depends on the headline - and how to structure it so it pulls people into the first paragraph

◼️The exact split-testing framework I use inside ClickFunnels to “give myself a raise” every single day

◼️The biggest mistake entrepreneurs make when testing (and why testing more than one variable at a time kills your data)

◼️Why specifics dramatically out-convert generalities - and how one precise headline 3X’d our results

◼️How old-school advertisers risked tens of thousands of dollars per test - and what their discipline can teach us today

Testing isn’t just a tactic… it’s a philosophy. It’s the difference between hoping your funnel works and knowing it works. When you understand how to test headlines, offers, and pages the right way, you stop guessing and start engineering growth. John Caples mastered this decades ago, and when you adopt that same mindset, you’ll realize you’re just one split test away from your next breakthrough.

◼️⁠⁠⁠https://russellbrunson.com/notes⁠⁠

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I’ve been seeing Vanessa everywhere lately, and when she told me she used funnels and webinars to build her business, my mind was blown. She’s a self-described “recovering awkward person” who turned social anxiety, human behavior research, and relentless testing into a global brand - and along the way, she quietly mastered selling without ever feeling salesy.

What fascinated me most wasn’t just her success, but how she got there. Vanessa didn’t chase every platform blindly. She studied people the same way we study funnels. She learned what makes someone trust you, listen to you, and ultimately buy from you - and she applied those principles to webinars, content, books, and partnerships. This episode is a masterclass on communication, charisma, and how deeply understanding people can transform your business

Key Highlights:

◼️How Vanessa went from failed book launches and quitting her business to rebuilding everything with webinars, funnels, and aggressively helpful content

◼️Why most entrepreneurs aren’t bad at marketing - they’re under-signaling warmth and competence (and how to fix that)

◼️The real reason some webinars convert for years while others flop, and how balancing credibility with likability changes everything

◼️Her unconventional growth strategy of leveraging platforms (not just social media) like Udemy, MasterClass, and email lists she didn’t own

◼️The exact cues - from voice tone to body language - that instantly increase trust when you’re on stage, on video, or on a sales call

We also go deep into her books Captivate and Cues, her upcoming work on conversation, and why charisma isn’t something you’re born with - it’s something you can learn, practice, and systemize. If you’re an introverted entrepreneur, a funnel hacker who loves strategy more than small talk, or someone who knows their message is good but struggles to deliver it confidently, this episode is for you.

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today’s focus is on what actually determines whether this time will be different - and why so many smart, capable people get stuck right before the breakthrough. This session isn’t about tactics alone; it’s about identity, commitment, and making the shift from “trying” to deciding.

McCall, Kathryn, and I walk you through the six missing keys that stop people from ever reaching their first One Comma Club milestone - and how to remove each one for good. From choosing the right long-term path, to becoming resourceful instead of resource-limited, to selling quietly when you need camouflage, this episode is designed to remove every remaining excuse. We also dive deep into courage - those critical 20 seconds that separate people who talk about success from people who create it - and why community is the final force that makes momentum unstoppable.

Key Highlights:

◼️The three paths to scaling your funnel skills - and how to choose the one that fits your life and goals

◼️Why resourcefulness, not resources, is the real unlock to funding your next move

◼️How to sell and land clients privately through DMs when you need discretion or confidence

◼️The power of “20 seconds of insane courage” and why hesitation is more dangerous than failure

◼️How commitment and community turn belief into inevitable results

This episode is where everything gets cemented. You’re no longer wondering if funnels, selling, or business can work for you - you’re deciding that they will. When the compass is clear, the excuses are gone, and the courage is activated, momentum becomes unavoidable. This is the point where success stops being a hope and starts becoming a process you can’t unsee.

◼️⁠https://onecommaclub.com⁠

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates.

Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You’ll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days.

Key Highlights:

◼️The two speed levers that determine how fast you reach your first One Comma Club milestone

◼️How to use AI the funnel hacker way by feeding it the right “brain,” not generic prompts

◼️Why higher-quality funnels allow you to charge more—and get paid faster

◼️A behind-the-scenes look at AI-powered funnel building that turns hours of work into minutes

◼️How adding a newsletter and traffic system creates recurring revenue and client “stickiness”

This episode is where leverage replaces grind. You’re no longer just learning how to build funnels—you’re learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it’s hard to ever go back.

◼️https://onecommaclub.com

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices