The Brands On Brands Podcast

Most experts, consultants, speakers, and creators are posting content... but very few become known for something.
The people landing speaking engagements, attracting clients, getting featured in the media, and building authority aren't just creating content. They're building intellectual property (IP).
In this episode, Brandon Birkmeyer shares a simple framework for turning your expertise into signature ideas, frameworks, and concepts that people associate with your name.
You'll learn:
✅ How to identify a problem worth owning
✅ How to develop ideas that change how people think
✅ How to create memorable frameworks and concepts
✅ Why most content creators struggle to stand out
✅ How thought leaders build authority through original IP
If you want to move from being another voice online to becoming the obvious choice in your market, this episode will help you start building personal brand IP.
Take the Authority Gap Assessment: https://brandsonbrands.com/scorecard
00:00 Why Brand IP Wins
00:44 From Random to Recognized
02:01 Step 1 Solve a Real Problem
02:47 Finding Your Core Metaphor
04:35 Step 2 Create a New Idea
05:57 Step 3 Make It Memorable
08:35 Recap and Next Steps 
This is the Brands On Brands Podcast with Brandon Birkmeyer
www.brandsonbrands.com
Don't forget to get your own personal branding scorecard at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter

Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that's usually not why their content isn't working.
In this episode, we break down the real issue: authority.
Because when people see your content, they're immediately asking three questions:
What are you known for?
Why should I trust you?
How do you actually help me?
And if your content doesn't answer those questions quickly, it becomes difficult to convert attention into trust, opportunities, clients, or bookings.
Come with me behind-the-scenes to look at how I'm building this speaking business, editing keynote videos, structuring authority content, and thinking about the "signals" that make people take you seriously online.
You'll learn:
Why authority matters more than content volume
The hidden signals people use to judge credibility
How speakers, coaches, and creators build trust online
Why positioning matters more than consistency alone
How to create content that makes you the obvious choice
If your content gets views but isn't leading to real opportunities, this episode will help you rethink what's actually missing.
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📩 Take the Personal Brand Clarity Scorecard: https://brandsonbrands.com/scorecard
00:00 Content vs Authority
 00:52 Editing for Different Platforms
01:46 Minimum Viable Credibility
04:17 Three Authority Questions 
04:43 Applying Authority to Speaking
09:13 Wrap Up and Next Time
This is the Brands On Brands Podcast with Brandon Birkmeyer
www.brandsonbrands.com
Don't forget to get your own personal branding scorecard at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter

This episode is a little different than usual.
Instead of hosting, I'm sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff.
We go beyond the typical "tips and tactics" and get into what's actually changing in personal branding right now—from AI and content creation to credibility, trust, and what it really takes to stand out today.
We also talk through my own journey—from working on brands like Coca-Cola and Apple to building my own platform—and how my thinking on personal branding has evolved along the way.
In this conversation, we cover:
• Why having a "show" can accelerate your personal brand • How I grew my YouTube channel—and what most people get wrong • The shift from expertise → expression → trust • Why "proof" is becoming the new currency of personal branding • The role of AI in content creation—and where it helps (and hurts) • How to think about content strategy without overcomplicating it
This is a more free-flowing, behind-the-scenes conversation—less structured, more real—and a good look at how I think about building a personal brand in today's landscape.
If you're trying to stand out, build credibility, or grow your platform, there's a lot in here for you.
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🎙 Original podcast: The Personal Brand Blueprint with Dave Polykoff
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📩 Want help building your personal brand or positioning yourself as a thought leader? Learn more: www.brandsonbrands.com/scorecard

Today's episode is a little different.
Instead of a traditional interview or solo breakdown, I'm sharing the audio from a recent keynote I delivered called "Leading in the Age of AI: How Leaders Stand Out Today."
AI is changing how work gets done—but more importantly, it's changing how leaders are evaluated.
When everyone has access to the same tools, the same information, and even the same AI-generated insights, the question becomes:
How do you actually stand out?
In this talk, I share a simple but powerful shift:
Your personal brand isn't built on how much content you create—it's built on the quality of your ideas and how consistently you develop and share them.
You'll hear:
• Why most people struggle to come up with meaningful ideas • Where strong ideas actually come from (hint: it's not social media) • A simple system for capturing and organizing your thinking • How to use AI to process your ideas without replacing your perspective • How to turn everyday thoughts into content that builds your reputation
This is a practical framework for leaders, creators, and professionals who want to stand out in a world where everyone can "sound smart."
If you've ever felt like you're creating content but not building real authority… this episode will give you a different way to think about it.
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🎤 Interested in bringing this talk to your organization or event? Learn more: www.brandonbirkmeyer.com

Ever feel like someone is talking… and just won't stop? Or worse—have you ever caught yourself doing it?
In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging.
Based on real-world conversations at meetings, conferences, and networking events, this episode shows you how small communication habits can make a big difference in how people perceive you.
If you want to improve your communication skills, build a stronger personal brand, and leave better impressions in every interaction, this is a must-listen.
00:50 Three Ways It Hurts
01:00 Be Clear Not Confusing
02:22 Stop Being Selfish
03:14 Respect Their Time
04:47 Prep Your Talking Points
06:04 Pause And Ask Questions
07:41 Small Talk Has Value
08:45 Wrap Up Key Takeaways
This is the Brands On Brands Podcast with Brandon Birkmeyer
www.brandsonbrands.com
Don't forget to get your own personal branding scorecard at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter