The Superwall Podcast

Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with.
On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts.
Why niches like ballet, knitting, and MMA convert better
Turning a $10K/month app into $1M/month through adjacent markets
The first hire: a manager on a $2K to $4K pilot plus 5% of creator bonuses
Why storytelling beats past view counts when recruiting
The red flag: creators on more than five campaigns
LATAM creators at $15 a video vs. $25 in the US
The paid-ad signal: 5 to 10x normal views and 8%+ engagement
Paying creators and still guessing what to scale? Watch this before you spend more.
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards.
In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days.
Why paid ads run at 10-30% margins while organic UGC hits 50-80%
The $1-3M/year organic ceiling, and how to double dip by running viral videos as ads
Virality, conversion, repeatability: the three pillars of winning content
Why hard-sell videos and overpriced influencers flop
The three layers of creative strategy, and how Pingo used one to hit $500K/month
The three non-negotiable hires: head of social growth, creator manager, talent scout
Whether you're at $0 or $100K/month, this video gives you the organic playbook behind today's fastest-growing apps.
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall.
In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen.
Why cloned content makes up 90% of every campaign they run
The 20% rule for clone views, and the 2x to 6x outliers
Hook and stitch: split a winner, swap the demo, relaunch elsewhere
Jake's Natural camera app hit 100K organic views in five days
Dubbing and mouth sync for a 20% view lift per new country
Spain, Germany, and Australia as the easiest international wins
How 2,000 prompts and Reddit comment seeding win AI search
The four leaves: search, video, ads, and outreach
If you want more views without making new content from scratch, this is the playbook.
Follow Matt: https://www.linkedin.com/in/mattespoz/
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads.
On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly.
Inside the episode:
The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMO
Why "sedentary stress" stops the scroll better than any benefit
How showing users their own live data beats reviews and research as proof
The FOMO paywall that sells what you lose today, not how you'll feel later
Why benefits-led paywalls converted worse than fear-led ones
Asking for notifications early, against best practice, and why it still wins
One plan, $99 a year, and why 60% of conversions land after day one
Find Asya Paloni on LinkedIn.
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year.
On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them.
How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencers
The minimum view clause that de-risked every deal by setting the floor below what creators bragged
Why the best converting videos barely mention the app
The 15-second rule behind every winning post
Why Cal AI got more profitable as it scaled, not less
The one creator type he'd tell you to stop paying for
How day-in-the-life vlogs quietly outconverted everything
Whether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale.
Follow Alfie on LinkedIn and X: @A1fiedickens15
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...