Under the Influence with Terry O'Reilly

This week, we tip our hat to the tiny, small innovations that make our lives better.

Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires.

In every case, the inventor saw something nobody else saw, and their miniature ideas went down in history.

Small Wonders.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, we look at the link between food and cars.

Did you know that Volkswagen makes sausages.
And Rolls-Royce makes honey.
Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistachio and the Suzuki Cappuccino.
It’s true – and it’s tasty marketing.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, we look at the staying power of Catalogues.
They’ve been around since the mid 1800s, and they helped build the country.
We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.
How catalogues finally allowed rural folks to have access to the same goods as city dwellers.
And how Seinfeld’s J. Peterman became an owner of the actual J. Peterman catalogue.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.