First Things THRST

• E107 - It’s Never Been Easier to Make Money Online (Here’s How) | Hudson Leogrande

  Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.00:00 Introduction01:20 Kicking things off in NYC with viral hoodie success04:40 Finding the right manufacturers and negotiating better terms07:36 Using mentors and AI to scale smarter and faster10:52 How AI automates content and creator approval13:36 Purely White’s rise through Snapchat before pivoting to TikTok16:45 How changes in algorithms nearly sank the business19:17 What makes a good media buyer and how to track performance22:26 Scripting influencer content and learning from audience behaviour25:15 Street interviews and podcast clips as powerful ad formats28:52 Getting copied by Gap and taking it as a compliment32:11 Learning from global brands to prep for international expansion36:10 Why Europe, UK, Canada and cold climates are next39:34 What they look for in creators beyond follower count42:05 Why talking on camera builds stronger consumer trust47:09 TikTok Shops vs Meta for content and sales strategy50:00 Testing blankets, tees, snack hoodies and what to avoid53:25 Why top creators rarely leave to start their own brands56:56 In-house hires over agencies and building a loyal team60:00 What his day-to-day actually looks like as a founder62:11 Scaling Nude while keeping focus on what’s workingEscape the 9-5 & build your dream life - https://www.digitalplaybook.net/Transform your physique - https://www.thrstapp.com/My clothing brand, THRST - https://thrstofficial.comCustom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PROJoin our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrstFollow HudsonInstagram: https://www.instagram.com/itshudson/LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/Website: https://link.me/itshudson

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• E106 - Will AI Replace You By 2026? What You Need To Do | Daniel Priestley

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Daniel Priestley returns to the show for a timely conversation on what he sees as the single most disruptive force facing entrepreneurs today: the AI wave. With his signature clarity and founder-first mindset, Daniel breaks down how AI is rapidly reshaping the business landscape, from product creation and hiring to client acquisition and competitive positioning.If you’re a business owner still on the fence, this episode will challenge you to adapt fast or risk falling behind. Packed with practical insights, it’s a sharp reminder that the way we build, grow, and think about businesses is changing quickly.00:00 The return of Daniel Priestley01:30 The podcast tipping point and monetising with PE deals04:33 How big podcasters use influence to build real wealth08:44 Fail-forward culture, AI bonuses, and Stephen’s team structure11:06 Using AI to stress-test your business before it’s disrupted15:29 Vitality vs functionality and putting AI around the human work20:42 Loops and groups mindset for post-AI entrepreneurs25:50 Scaling teams with the 2-4-8-30 framework29:00 Why writing a book unlocks creativity and closes chapters32:56 Splitting your fitness phase and longevity phase with books36:01 When to kill a business vs betting on its exponential upside41:48 Why Prime Energy missed the long tail and lost relevance45:43 Lighter fluid vs hot coals and surviving beyond the hype49:00 Why Neutonic could work where others failed52:42 Beverage market landmines and the path to $1B exits55:19 Meme culture and TikTok attention hacks58:25 LinkedIn’s underrated leverage and 1% post advantage01:01:31 Building equity by trading influence, not just capital01:08:15 Millionaire migration trends and why the UK is bleeding01:14:27 Who’s buying up Britain and what it really costs the country01:19:01 Why left-leaning policy sounds good but wrecks economies01:26:35 What Daniel would do as PM?» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DanielInstagram: https://www.instagram.com/danielpriestley/?hl=enLinkedIn: https://www.linkedin.com/in/danielpriestley/Website: https://danielpriestley.com/

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• E105 - This Video Will Force You To Take Action Before It's Too Late | Hardest Geezer

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Russ Cook (AKA Hardest Geezer) is the first person in history to run the entire length of Africa, over 16,000km through deserts, mountains, war zones and everything in between. But this episode isn’t just about the miles. It’s about the mindset behind them. We dig into how Russ built his pain tolerance, what it really took to push through the darkest moments, and how ordinary people can unlock extraordinary levels of discipline. It’s raw, honest, and wildly motivating, exactly what you’d expect from the Hardest Geezer.00:00 Introduction01:40 Kicking off in London and where “Hardest Geezer” came from03:15 Growing up in sleepy Worthing and building resilience through banter06:45 The early gym days and getting roasted for self-improvement08:05 Reigniting running after a rough patch of drinking and gambling10:10 Running as a mental battlefield more than a physical one13:00 Influences like Goggins and Gooch and redefining mental toughness14:01 When the idea to run the length of Africa was born15:32 Meeting a world-travelling cyclist and deciding to run instead17:24 Running 66 days from Asia to London with a hammock and little money20:24 Wild solo travel stories including wolves, prostitutes, and relentless hunger22:50 The allure and quiet intensity of running alone with your thoughts25:34 British culture, team sports, and outgrowing binge drinking28:46 Staying shredded with gym consistency and knowing your limits31:07 Body dysmorphia, competing, and finding a healthier relationship with fitness33:54 Life after success and why fulfilment beats chasing numbers36:40 Realising chasing status symbols like cars and watches means little41:48 Planning the Africa run and navigating dangerous, unstable regions46:57 Starting in South Africa with £10k and no sponsors51:33 Hostage situation in Congo54:11 Crossing the Tunisia finish line and feeling true fulfilment58:09 What comes after Africa and why pole-to-pole might be next01:11:15 Launching Hardest Adventures to help others transform through challenge01:14:11 Rediscovering discipline, soft patches, and mental toughness post-Africa» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Russ«Instagram: https://www.instagram.com/hardestgeezer/?hl=enWebsite: https://linktr.ee/hardestgeezer

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• E104 - Brutal Life Lessons You Must Accept To Live A Better Life | King Keto

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Brandon Carter (AKA King Keto) isn’t just about aesthetics. He’s built an empire helping men master their bodies, finances, and mindsets. In this episode, we unpack the philosophy behind his intense approach to discipline, why modern men are struggling with consistency, and how building a strong body is often the gateway to building a strong life.From entrepreneurship training, we explore the mindsets that fuel long-term success and how Brandon thinks about masculinity, influence, and leaving a mark.00:00 Introduction01:00 Growing up in Chicago during the murder capital era04:36 Military school, discipline, and escaping a destructive path06:06 His dad’s rise to millions and sudden collapse08:39 Losing his father during the 2008 financial crisis09:51 Working multiple jobs and chasing stability in New York11:50 Starting online fitness before it was a thing14:03 Blending intermittent fasting and HIIT on YouTube16:19 Impostor syndrome and early content struggles18:28 The rise of fitness vlogs and content evolution20:06 Living in New York vs Miami in terms of opportunities22:51 Miami’s wealth, reputation, and spotting authenticity30:52 Outgrowing nightlife and shifting to long-term discipline34:00 Getting on TRT and the shift in energy, sleep and mood36:38 Managing sex drive, relationships, and time like an entrepreneur40:44 Regretting time spent chasing women over building legacy47:06 Natty debates, genetics, and what people don’t understand54:31 The truth about Miami, party scene vs focused lifestyle1:02:56 Why he trains his son and lives to impress a 7-year-old1:10:44 Avoiding novelty traps and dopamine addictions1:13:26 Embracing clean living, structure, and delayed gratification» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow BrandonInstagram: https://www.instagram.com/kingketo/?hl=enWebsite: https://event.webinarjam.com/login/m9986u74t8srsgsg

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• E103 - How to Build Purpose, Freedom & Wealth (Founder's Advice) | Devon Levesque

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Devon Levesque is known for pushing limits, both mentally and physically. But behind the headline-grabbing challenges like bear-crawling a marathon is a founder who’s as focused on discipline and service as he is on strength.In this episode, we get into the mindset behind Devon’s training, his philosophy on building resilience, and how he’s scaling businesses with the same intensity he brings to fitness. We also talk about routine, self-imposed suffering, and why the hardest part of any challenge is often what happens after.00:00 Introduction01:00 Devon’s early years on a farm and complete lifestyle shift04:25 Running nightclubs before transitioning into personal training06:10 Partnering with Promix and revamping the supplement brand09:09 Scaling a business through community and customer retention12:38 Building a supportive network of high performers15:01 Bear crawling a marathon and raising $2M for suicide prevention18:58 Processing his father’s death through physical and mental endurance21:35 Life-changing breakthroughs at a weeklong therapy institute24:14 The impact of podcasting on personal growth and EQ29:01 Summiting Everest, doing a backflip, and facing real fear33:20 Near-death moment and watching others fall on Everest36:57 Finnish sauna culture and chasing discomfort for growth38:49 Playing like a kid daily as a form of therapy41:14 Investing only in businesses aligned with his values46:40 Devon breaks down his scaling strategy49:06 Blending wellness, community, and nature51:33 Building a values-based daily routine and protecting time54:17 Getting too comfortable in Dubai and seeking new challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode - https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DevonInstagram: https://www.instagram.com/devonlevesque/?hl=enWebsite: https://hoo.be/devonlevesque

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