First Things THRST

• E087 - Inside the Luxury Lifestyle of Billionaires (Biggest Lessons) | Enes Yilmazer

  ​Enes Yilmazer, a former world-champion windsurfer turned luxury real estate filmmaker, joins this episode to unpack the reality behind touring and filming the world’s most iconic homes—including Michael Jordan’s. It’s easy to assume this kind of content is all access and glamor, but Enes pulls back the curtain on the months-long negotiations, intense pressure, and emotional weight of doing justice to someone else’s legacy. He opens up about the real demands of his work, from 1,000-hour edits to filming with owners and billionaires just out of frame. If you’ve ever wondered what it really takes, this episode delivers.00:00 Meeting Enes and his story01:25 From windsurfing champion to real estate tours02:04 Behind the scenes of luxury content creation07:08 Getting inside the world's most exclusive homes15:40 Filming in the presence of nervous homeowners (Michael Jordan)20:56 Choosing integrity over commission checks24:46 When luxury becomes your normal32:17 Celebration moments in mansion tours37:11 Expanding the content empire40:13 When security concerns force content removal44:33 Where the wealthy are moving52:13 Why Dubai attracts luxury buyers59:56 Future islands and advice for agents1:05:00 Social media's power in real estate1:07:08 The art of luxury craftsmanship1:15:06 Setting sail into yacht content1:19:17 Do possessions bring happiness?1:26:15 What makes a home truly luxurious1:32:34 Launching a healthy home goods brand1:37:56 Dreams of designing furniture1:40:00 Connecting with the audience» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join ​⁠@Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Enes«Instagram: https://www.instagram.com/enesyilmazer/?hl=enPatreon: https://www.patreon.com/enesyilmazer

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• E086 - *NEW* The Biggest Secrets Beneath the Pyramids (Hidden Chambers) | Billy Carson

  Most people accept history as it’s written—but Billy Carson is on a mission to uncover what’s been left out. As a researcher, author, and founder of 4biddenknowledge, he’s spent years diving deep into ancient texts, forgotten technologies, and the possibility that advanced civilisations existed long before our own.In this episode, Billy shares how a childhood UFO sighting set him on a lifelong search for hidden truths—from the secrets buried beneath the Sphinx to the role of frequency, consciousness, and lost knowledge in shaping humanity’s origins. He connects the dots between ancient mythology, quantum science, and modern space exploration in a way that will challenge even the most conventional thinkers. 00:00 Billy Carson and his cosmic journey01:16 Childhood UFO encounters spark curiosity04:25 Ancient technology's modern connections05:07 What lies beneath the pyramids?09:15 Dating civilisation's true origins12:05 Sources of ancient knowledge16:00 Ancient space wars theory17:31 The Mars-human connection19:49 How primitive cultures view advanced technology23:28 Where quantum physics meets spirituality24:03 NASA's classified space program29:00 Media control and hidden ancient tech34:25 Catastrophes that reset human history39:46 The Sphinx44:40 Breaking through archaeology's barriers49:32 Antarctica's forbidden mysteries55:02 Consciousness beyond the physical realm1:05:40 Mind expansion through psychedelics1:09:00 The reality of extraterrestrial contact1:11:07 Understanding alien propulsion systems1:17:01 Pioneers in alternative research1:19:22 Energy technologies kept from the public1:23:40 Climate change and magnetic pole shifts1:28:30 Reclaiming our forgotten golden age» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join ​⁠@Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Billy«Instagram: https://www.instagram.com/billycarsonofficial/?hl=enWebsite: linktr.ee/4bktv

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• E085 - Guaranteed Ways to Become a Better Looking Man (2025 Guide) | Alex Costa

  Fashion, grooming, and self-improvement are often treated as separate lanes—but Alex Costa has built a global brand by blending all three into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashion in the US still has room to grow, and how simple grooming tips can radically shift how you carry yourself. He also opens up about hair loss, facial structure, and the small changes men can make to look and feel more confident without chasing perfection. If you’ve ever felt overwhelmed by men’s style or self-care, this conversation will give you the tools to simplify, sharpen, and show up better.00:00 Alex’s move from Brazil and starting out in LA 02:42 From gaming to lifestyle: YouTube evolution 06:00 Leaving Google to pursue content full-time 10:13 Early wins and using corporate skills on YouTube 12:02 Hair loss journey and treatments explored 16:11 Future of hair care and facial hair trends 25:34 Picking the right barber and grooming habits 28:10 Health checkups, diet, and sleep routine 36:00 Personal style and struggles with fit 41:28 Staying motivated to dress well 47:32 Favourite brands and fashion trends 53:40 Dressing for occasions and travel looks 56:02 Colour matching and tanning tips 1:02:45 Skincare and tattoo care for men 1:08:18 Managing different hair types 1:10:51 Forte Series and expanding to retail 1:15:18 Fragrances, future plans, and product ideas 1:23:51 Content's role in brand building 1:30:59 Staying creative without burning out» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join ​⁠@Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Alex«YouTube: https://www.youtube.com/channel/UCZyCposXwcyopaACep44maQInstagram: https://www.instagram.com/alexcosta/?hl=enMen's Image Lab: https://www.skool.com/mens-image-lab/about

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  1:35:55
• E084 - You’re Not Lazy, Your Brain is Just F*CKED (How to Fully Reset) | Heba Ali

  Social media is designed to keep you hooked—dopamine hits, endless comparison, and the pressure to constantly perform. As a hybrid athlete and fitness creator, Heba Ali knows this all too well. She’s built a massive following by pushing limits—but behind the training videos was a growing awareness of how the platforms were rewiring her mind.In this episode, Heba gets real about the psychological cost of content culture—how chasing likes and virality can quietly erode confidence, clarity, and self-worth. Breaking down the addictive nature of validation, the blurred line between discipline and obsession, and why so many creators feel burnt out despite outward success. This isn’t about quitting social media—it’s about taking back control.00:00 Heba Ali Introduction04:00 Mastering focus in a distracted world05:46 From first jobs to entrepreneurship10:16 Finding strength through athletics14:04 The birth of EvolveNation18:24 The journey of becoming yourself21:44 How social media reshapes identity25:00 Healing through life's challenges30:39 Balancing luxury with simplicity35:31 The entrepreneur's responsibility dilemma39:16 Creating content with integrity43:24 The psychology behind what sells47:11 Breaking free from digital addiction53:39 Using distractions to avoid deeper questions59:39 Community care across cultures1:04:49 Making health choices amid fear1:09:25 Building relationships that matter1:19:43 The mindset behind effective training1:25:35 Healing through questioning1:32:11 Redefining roles in relationships1:38:38 Relationships in the social media age1:44:03 Leading with values and purpose1:49:50 Speaking each other's love languages1:56:12 Finding truth in a filtered world2:04:02 Beauty beyond society's narrow lens2:12:05 Creating balance in public life2:18:36 The true currency of life: time» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join ​⁠@Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Heba«YouTube: https://www.youtube.com/@EvolveNationInstagram: https://www.instagram.com/hybridheba/?hl=enTikTok: https://www.tiktok.com/@hybridheba?lang=en

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  2:22:39
• E083 - $100M/Entrepreneur's Framework to Scale Your Business (copy & paste) | Maxx Chewning

  The entrepreneurial journey is often glamorised—start a business, build a following, and success will come easy. But Maxx Chewning's story reveals a different reality: one built on consistency, calculated risk, and staying true to your passions. From juggling a corporate job while building a YouTube channel, to turning his love for candy into the wildly successful Sour Strips brand, Maxx has never taken the easy route.In this episode, Maxx opens up about the years of trial and error behind his fitness content, why he walked away from his clothing brand, and how reinvesting, storytelling, and community built a brand that now sits on the shelves of major retailers. We also dive into what it really takes to scale a business without giving up control—and why doing what you love can be your most strategic move.0:00 Introduction to Maxx Chewning1:37 Mike's experiences in America and Texas weather3:29 Maxx Chewning's relocation and starting District Barbell gym6:50 Early collaborations and decisions in Texas10:00 Building a niche in YouTube and bodybuilding forums13:35 Juggling a job with YouTube and early sponsorships17:45 Launch and evolution of Ever Forward and Sour Strips25:38 Challenges and strategies in starting and scaling Sour Strips34:55 Influencer marketing and brand differentiation41:22 Business growth, employee care, and COVID's impact44:21 Retail approaches and protecting the business50:41 Financial risks and strategies in retail expansion53:20 Preparing for business exit and Hershey's acquisition1:02:46 Post-acquisition obligations and Sour Strips' legacy1:07:24 Maxx Chewning's personal life and future endeavors1:12:20 Discussing candy in the fitness industry1:15:52 Balancing fitness with candy entrepreneurship1:19:29 Instilling ambition in children and managing creativity1:23:00 Personal life balance and content planning1:28:38 Audience engagement and content relatability1:33:01 Home building and design collaboration» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join ​⁠@Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Maxx«YouTube: https://www.youtube.com/channel/UCRZAa0ay5dZT71_efD-YlOgInstagram: https://www.instagram.com/maxxchewning/?hl=enTikTok: https://www.tiktok.com/@maxxchewning?lang=en

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