How I Wrote This

If you've submitted a paper, odds are that you’ve experienced rejection. Does that mean the idea is dead? Not necessarily. Sometimes it just needs the right angle, and the right review team, to become something bigger than you first imagined. Recorded during Summer AMA, this episode brings together the 2026 JMR award winners for a joint conversation with Karen Winterich and Brett Gordon. First, Shiri Melumad and Robert J. Meyer discuss their Paul E. Green/Vithala R. Rao Award–winning paper, "How Listening Versus Reading Alters Consumers' Interpretations of News", built without an existing playbook to follow. Then Stephan Seiler and Anna Tuchman join to talk about their Weitz-Winer-O'Dell Award–winning paper, "The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects," co-authored with Song Yao, and why an interdisciplinary, policy-relevant paper found staying power across marketing, economics, and public health. Both teams reflect together on how a review process can develop a paper, the risks of racing the clock on a fast-moving topic, and what it takes to get research seen once it's published.

With a new editorial team taking the helm at the Journal of Marketing Research, Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the team's vision for the journal's future, laid out in a recently published “Vision Editorial” article.
They have ideas for streamlining the revision process, accepting shorter-form articles, and bridging the gap between behavioral, managerial, and quantitative areas. Our conversation with Raphael went beyond the article, probing the “how” behind his strategy and drawing on our own experiences at the journal to explore the nuances of these shifts. It’s an inside look at the challenges ahead and what this new direction really means for authors and the field.

A special send-off episode: the five outgoing JMR co-editors - Rebecca Hamilton, Brett Gordon, Raghu Iyengar, Kapil Tuli and Karen Winterich - come together for a candid look back at their term: what surprised them, the hardest calls they had to make, the biases they caught in themselves, and what they wish authors knew about working with an editor. Reflection, advice, and a few hard truths from the other side of the review process

A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them for it. JMR Co-Editor Karen Winterich speaks with Martin Schreier (WU Vienna) and Darren Dahl (UBC) about their paper, "The Open Design Effect”, co-authored with Lukas Maier (WU Vienna).
The study revealed that when firms openly share internal knowledge with the outside world—what they call "inside-out" innovation—consumers perceive societal benefits and show greater willingness to pay. In the episode, you'll hear how a research stay in Vancouver brought the team together, why a Tesla example became a "lightning rod" through multiple review rounds, and the hard-won lessons about construct precision in today's publication landscape.

GLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sylvia Hristakeva (Cornell), Jura Liaukonyte (Cornell), and Leo Feller (Numerator) about their paper, "The No Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand.” The study linked GLP-1 usage survey data to 150,000 households' purchase data, finding that grocery spending declines by approximately 5% within six months, concentrated in processed, calorie-dense categories. Spending reverts to pre-adoption levels upon stopping the medication. In the episode, you’ll hear how quickly the project came together and the challenges of working on such a high-profile topic.

Paper on SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5073929
Paper at JMR: https://journals.sagepub.com/doi/10.1177/00222437251412834