Pencils&Lipstick podcast

Figuring out your ideal reader is key to running your book business. It's key to marketing! Today Becky and I discuss Ideal Readers, how to figure out who they are and why it is necessary to take some time to really define them. If you're looking for the worksheet to help you, you can grab it here: https://docs.google.com/document/d/1kBQ9FpRY0EztvNELzTCqFb0q7N3AuMIf/copy
Be sure to make some strides towards your ideal reader before the next Craft & Connect Live in June! Date TBA.
Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletter
Want more information on my books, author swaps, short stories and what I’m reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

Let's talk about Reader Magnets. Because they're on my mind as I try to come up with some for my next novel, Next, Love. Everyone always says to slap together a short story or offer "deleted" scenes... but can't we get a little more creative than that? And what kind of short story should we come up with? I have some ideas today just for you. And if you want the pdf, you can sign up for my newsletter here https://bit.ly/41pZq3R and receive them in your inbox!

This week I'm talking with Molly Arbuthnott about writing picture books, working with illustrators and creative ways to get our books in front of the reader (including traveling...!) You can find more about Molly here: https://www.mollyarbuthnott.co.uk/about/ and you can find her books here (audios as well) https://oscartheferrycat.co.uk/product-category/books/
Y0u can listen to one of her books here: https://youtu.be/plbZp5wcPVo
And vote for her for the People's Book Prize here: https://www.mollyarbuthnott.co.uk/blog/the-peoples-book-prize-please-vote/
Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletter
Want more information on my books, author swaps, short stories and what I’m reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell
Who do you want to be on the show? DM me on instagram or TikTok and let me know!

Today I am talking with Matt Stone from 100covers.com. We chat about how to find the right cover, how an author should approach cover art, how to work with a graphic artist and more. 100covers.com has grown in the past few years. They are a large group of graphic artists ready to create a masterpiece for you book. Check out heir portfolio at 100covers.com. Be sure to use code KAT to get 50% off.
Be sure to catch up on how the new A10 algorithm change at Amazon will affect us indie authors:
https://www.writtenwordmedia.com/a10-algorithm-kdp-book-listing/
https://www.matthewjholmes.com/blog/the-amazon-algorithm-just-changed-everything
Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletter
Want more information on my books, author swaps, short stories and what I’m reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

Maite Dalila is a Squarespace website designer who works exclusively with authors. She has built 20+ author websites for debut novelists, querying writers, and self-publishing authors across fiction, nonfiction, and children's books. Before specializing in author websites, Maite spent 12 years designing for brands like Walt Disney, Nike, and Samsung. She brings that same strategy, story structure, reader psychology, conversion-focused design, into the author niche. Find Maite's FREE resources here: https://www.maitedalila.com/resources and browse her portfolio here: https://www.maitedalila.com/portfolio
Connect with Maite here:https://www.facebook.com/maite.dalila Hire Maite here: https://reedsy.com/maite-dalila-rodriguez
Be sure to like and subscribe and check out my new website here: https://www.katcaldwell.com/