Perfume Room

PERFUME ROOM CANON ALERT!
Givaudan Master Perfumer Calice Becker is shaping the future of perfumery at every level.
Not only have her iconic creations like Tommy Girl, J'Adore Dior, Love Don't Be Shy, and Velvet Orchid (to name just a few) come to define entire decades of perfume, but she also serves as the Director of the Givaudan Perfumery School, handpicking the next generation of perfumers and training them through an entirely new method—one she developed herself.
As President of the ISPC, Calice also spearheaded the creation of a formal charter and accreditation system to standardize what it takes to call oneself a Perfumer-Creator™.
FRAGS MENTIONED:
Serge Lutens La Myrrhe, Marc Jacobs Lola, Tommy Hilfiger Tommy Girl, J’Adore Dior, Estée Lauder Pleasures, Mugler Angel, Tommy Girl, Essential Parfums The Musc, Kilian Love Don't Be Shy, Lola, Arquiste Almond Suede, Balmain: Monsieur Balmain, Vent Vert; Robert Piguet Bandit, Fracas; MFK Baccarat Rouge 540, Chanel No. 19, Tom Ford Black Orchid, Narciso Rodriguez Essence, Love Don't Be Shy
SOTD: Les Cocottes de Paris Melle Cleo
BOOK A SCENT STYLING SESSION: www.stele.shop/emma

In just one year since launch, Param Sara, a new niche Indian perfume brand on the scene, has already won numerous prestigious accolades. And it all began when Founder Ankita Gill noticed a common theme in perfumery: non-Indian and non-Asian brands were telling Indian and Asian stories.
Determined to reclaim and retell these stories through her own memories and experiences, Ankita pivoted careers, signed up for perfumery school, and just a few years later leads an award-winning perfume brand with fragrances created by some of the world's best (and she calls it, 'culturally-fluid') perfumers.
FOLLOW: @paramsaraofficial
FRAGS MENTIONED:
Param Sara The Mandala, Davidoff Coolwater, JK Helene Curtis Park Avenue, Param Sara: The Kama, The Nirvana, The Bodhi, The Naga, The Nagi
SMELL CLUB, SCENT STYLING & MORE: linktr.ee/emmavern

A Part-Time Assistant Professor at The New School, FIT, and Marymount Manhattan whose work centers on French food and identity, perfume, and (French) language instruction, as well as an instructor at the Fragrance Alliance, Daisy Bow interrogates fragrance from a critical, cultural, and academic lens.
Today we discuss the colonial roots behind gourmands, the case for the 'basic bitch' perfume, why reformulations are your friends, defining 'sexy' scents, and the notion of cultural appropriation in the age of globalization and transculturation.
FRAGS MENTIONED:
Celine: Dans Paris, Saint Germain des Pres;  Matiere Premiere Parisian Musc, ELOREA Bae Frais, Caron, Gap Dream, CK be, Dior Dune, Chanel No. 5, Debbie Gibson Electric Youth, Mugler: Angel, Alien; EM Molecule 01, Marc Jacobs EDP, Michael Kors, Frederic Malle Outrageous, d’Annam Pho Breakfast, ELOREA, J Scent, Arquiste, Ella K, BBW Warm Vanilla Sugar, Demeter: Jelly Donut, Baby Powder; Pure Instinct, Frederic Malle Saint des Saints
FOLLOW DAISY: @je_suis_daisyb
TAKE HER COURSE: fragrancealliancenetwork.com/products/perfume-history-y2k
BOOK A SCENT STYLING SESSION WITH ME: stele.nyc/emma

All perfumes go to heaven.
Heaven = the Fragrance Vault in Lake Tahoe.
Jana Menard is the owner of Fragrance Vault, a one-of-a-kind perfume store in Lake Tahoe that carries niche, commercial, and incredibly hard-to-find, rare vintage perfumes (so like... everything).
Today we chat about her store, how she sources and authenticates vintage, the most precious and rare gems in her collection, and her disciplined and benevolent philosophy around collecting.
SHOP: fragrancevault.net | FOLLOW: @fragrance.vault
DISCOUNT!! perfumeroom10 for 10% off Fragrance Vault until April 30, 2026.
SOTD: Sana Jardin Vanilla Nomad
FRAGS MENTIONED:
Balenciaga B. Skin, L’Interdit, Caron Infini, YSL Y, Catherine Deneuve Deneuve, Jorum Studio Elegy, Darren Alan Songe à Fleurs, ERIS Belle du Jour, BR540, Dior Sauvage EDT, Darren Alan Sea Fever, D&G Light Blue, Indult Manakara, Avon: Sweet Honesty, Lily of the Valley; Revlon Ciara, DVF Tatiana, Estée Lauder Youth Dew, Guerlain Shalimar, Chanel No 5, Ralph Lauren Lauren, YSL Paris, Maxim's de Paris, Payot Pavlova, Salvador Dali Laguna, YSL Kouros, Frederic Malle Portrait of a Lady, Initio Atomic Rose, Davidoff Cool Water, Ralph Lauren Polo, Robert Piguet Bandit, Guerlain Shalimar, Annick Goutal, Perfumer’s Workshop, Etat Libre d’Orange, L’Artisan, Shiseido Nombre Noir Pure Parfum, Beaufort Acrasia, Chanel No. 46, Femme Rochas, Prince Matchabelli: Wind Song, Queen of Georgia; Guerlain: Mitsouko, L'Heure Bleue, Shalimar; Mary Kay, Amway, Miss Dior, Nina Ricci L’Air du Temps, Victoria's Secret Rapture, Mugler Angel, Viktor & Rolf FlowerBomb, Rogue Perfumery, Les Indemodables Musc des Sables
JANA IN ALLURE!
BOOK AN IN-PERSON SCENT CONSULT WITH ME! stele.shop/emma

Perfumes sold in Ace Hardware AND LuckyScent?? Get you a perfumer who can do both.
That's George Tedder: an IFF perfumer who specializes in home care. If you've ever wondered who's really scenting your toilet bowl cleaner (and how!), this one's for you.
MY SOTD: ERIS Parfums Mother's Milk (code: PERFUMEROOM for 10% off)
FRAGS MENTIONED:
Hermès Terre d’Hermès, Downy Calm, Downy Unstoppables Unlimited Collection, Buff City Soap Scent Boosters, BBW Fragrance Boosters, Downy Blends Toasted Vanilla, Baccarat Rouge 540, Carolina Hererra Good Girl, Paco Rabanne Invictus, BBW Sun-drenched Linen, Clean House Vibes, IFF Sinfonide, Viktor & Rolf Spicebomb, A&F Fierce, Atelier Cologne Orange Sanguine, Dior Eau Sauvage, Diptyque: Oud Palao, Feu de Bois, Choisya, Narguilé; Dior Homme, Hermès Terre d’Hermès