WP Product Talk

AI is changing how we work with WordPress, but what happens when AI tools can do more than generate content or answer questions? On November 4 at noon Eastern, Katie Keith and Zack Katz welcome Colin Devroe to WP Product Talk to explore how Model Context Protocol (MCP) connectors could open up new possibilities for WordPress businesses. Drawing on real-world experimentation with MCP and AI workflows, we'll dig into what happens when AI can connect directly with the tools and systems that power our work.

Could WordPress MCP connectors help streamline workflows, improve productivity, and unlock new ways to build and manage WordPress products? We'll discuss the opportunities, challenges, and practical lessons emerging from these integrations, including what it takes to make AI genuinely useful in a WordPress business. Whether you're a plugin developer, product owner, or agency professional, join us to explore whether MCP could be a meaningful step forward for the WordPress ecosystem.

Should your WordPress product business expand to Shopify? For plugin and SaaS owners, Shopify can look like a compelling opportunity to reach a new market—but expanding to another ecosystem also brings new technical challenges, customers, competitors, marketplaces, and support demands.

On October 14, Katie Keith and Ian Misner will dig into the realities of going from WordPress to Shopify, exploring when expansion makes strategic sense, what product owners need to consider before making the move, and where the biggest opportunities and risks lie. If you’re considering taking your WordPress product beyond its current ecosystem, this conversation will help you think through whether Shopify is a smart next step—or an expensive distraction.

Pricing is one of the biggest growth levers for a WordPress product business, yet it’s easy to get wrong. Price too low and you leave revenue on the table or attract customers who aren’t a great fit; price too high and you may limit the market you can reach. Jason Cohen, founder of WP Engine, returns to WP Product Talk with co-hosts Zack Katz and Katie Keith to explore how product businesses can use pricing strategically to drive sustainable growth.

Drawing from his experience growing WP Engine and advising startups, Jason will share practical frameworks and real-world examples for thinking about pricing, positioning, customer segments, and growth. We’ll explore why price isn’t simply about maximizing margin, how changing your pricing can change the market you attract, and how to find the pricing strategy that gives your WordPress product room to grow.

Influencer marketing can be powerful for tech products, but the playbook isn’t quite the same as it is for fashion, lifestyle, or consumer brands. On September 30 at noon Eastern, Britt Celata of Automattic joins WP Product Talk with co-hosts Katie Keith and Matt Cromwell to take us behind the scenes of building an influencer marketing program for a tech product, using WordPress.com’s “Stories Worth Hosting” campaign as a real-world case study.

Britt will share how the team partnered with creators across different niches to tell authentic product stories while balancing brand and performance goals. We’ll explore how to measure the impact of creator partnerships beyond vanity metrics, what surprised the team along the way, and which lessons product marketers can apply to their own influencer and creator strategies. For WordPress product businesses looking to build trust, reach new audiences, and tell better product stories, this conversation offers a practical look at what creator marketing can really accomplish.

What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results.

Rather than relying on generic advice, this conversation is grounded directly in real data from our recent Product Growth Survey. Host Matt Cromwell leads a candid discussion examining the survey’s key takeaways—analyzing how real-world WordPress businesses are navigating pricing, retention, acquisition channels, and strategic pivots, and what those trends reveal about what’s actually moving the needle in today's market.