JUST Branding
JUST Branding
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- S04.EP08 - Personal Branding & The Power of LinkedIn with Mike RobertsLinkedIn is one of the most powerful platforms for making business connections and growing your personal brand. But are you leveraging its power to the full? Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success. Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success. We also get Mike's top tips on how to use the platform, how video is the next big thing, and what you can do right now to bring awareness to your brand. Not to be missed!23.5.202349:23
- S04.EP07 - Uncovering Insights & Measuring Brand with Dan WhiteDan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding. In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples. We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time. Lastly, we touch on emerging trends in branding and how branding may evolve in the future.12.5.20231:08:17
- S04.EP06 - How to Grow Brands with AI with Rob LennonGet ready to revolutionize your branding game with the help of AI! In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft. Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and personalization, and showcase real-life examples of successful AI integration in brand & marketing efforts. But that's not all! Rob also reveals specific tools and techniques that can be used to teach AI to embody your brand's unique voice, style, and customers. By the end of this episode, you'll have all the strategies and tools you need to take your brand to the next level with AI. We also discuss the ethical concerns related to using AI in content and marketing, and explore the potential pitfalls and mistakes that companies should avoid. Finally, we look towards the future and discuss how AI will continue to shape the world of branding and marketing. Don't miss out on this exciting opportunity to learn from the AI whisperer himself and unlock the full potential of AI for your brand. This summary was written by AI based on the transcript of the episode. How’s that for practicing what you preach!27.4.20231:10:33
- S04.EP05 - Rebelious Branding with Stix of Liquid DeathAre you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast! Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands. Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing new approach to selling water. We'll explore the brand's clear purpose and positioning, which not only hydrates but also has shaken up the entire water category. Stix's philosophy of authentic brand building is the perfect recipe for success, relying on radical creativity and genuine endorsements to quench the thirst of consumers worldwide. But we'll also take a gulp of Stix's risk assessment approach to ensure that creativity never goes overboard, while still considering the brand's potential for global expansion. If you're looking to make a splash in your industry and disrupt the market, this episode is a must-listen. Don't let it slip through your fingers like water through a sieve - tune in now to discover the phenomenal brand power of Liquid Death!12.4.202346:17
- S04.EP04 - NFTs: The New Frontier for Brands with Kate PincottWarning. This episode might blow your mind. In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy. If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the digital world. We tuck into how NFTs can be used in a practical way to build consumer trust. We delve into what NFTs are and why when pairing them with real products customers can obtain huge amounts of value. Ultimately, if you want your brand to be relevant in the future, you will need to know about the next frontier for brands. You heard it here first.24.3.202348:57
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Über JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
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