449: Joseph Caporoso on the content creator economy
Tom and Joe are joined this week by Joseph Caporoso, President at Team Whistle, a DAZN Group Company. He provides an overview of the sports digital media space, and dives deep into the various streams of content (both live and non-live) that are available to sports fans today. Caporoso speaks about his engagement with AI and also lists best practices and strategies for creating engaging digital content. The trio also discuss various social media platforms, and wager why Youtube is probably high-value and highly underrated.Connect - https://www.linkedin.com/in/joecaporoso/ Visit - https://www.teamwhistle.com/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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448: Mandy Gutmann on building a sports league from scratch
Mandy Gutmann is the VP of Communications and External Affairs at the Professional Women's Hockey League. She sits down with Joe Favorito to discuss the opportunities and challenges in building a ‘start-up’ women’s sports league. Mandy talks about driving growth through teams and players, via branding and storytelling. Connect with Mandy - https://www.linkedin.com/in/mandygutmann/PWHL - https://www.thepwhl.com/en/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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447: Micky Lawler on the unrivaled growth of women's basketball
Joe and Tom are joined this week by Micky Lawler, the Commissioner at Unrivaled Basketball. She talks about the success of the inaugural season in early 2025, and details the planning and work that went into the launch and on-court action. Before joining Unrivaled, Micky was President of the WTA. She talks about the similarities (and differences) in growing women’s basketball as compared to the success that women’s tennis has seen over the years. Profile - https://www.linkedin.com/in/micky-lawler-56b8869/ Visit - https://www.unrivaled.basketball/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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446: Marc Horine on U.S. Soccer’s Growth and the Club World Cup
Joe and Tom welcome back Marc Horine, Chief Business Officer at For Soccer Ventures, for a conversation about the growth of soccer in the U.S. They discuss how rising brand investment, grassroots development, and a more diverse and youthful fan base are impacting the industry ahead of the 2026 World Cup. Marc shares new insights from For Soccer’s annual United States of Soccer report, reflects on the Club World Cup’s potential impact, and compares structural differences between MLS and USL - from promotion/relegation to youth pathways.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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445: Calvin Sibert on Using NBA Math Hoops to Transform Education Through Sports
Joe and Tom welcome Calvin Sibert, Chief Mission Officer at Learn Fresh, to explore how the NBA Math Hoops program is helping students build critical math and social-emotional skills through the power of sports. Calvin shares his journey from 20 years as a schoolteacher in Detroit to leading a nonprofit that now serves over 1.5 million students worldwide. He discusses how partnerships with the NBA, WNBA, and MLB have fueled growth, the program’s expansion into digital platforms, and why creating confidence in the classroom matters as much as academics.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
Home of the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. thecuspshow.substack.com
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