467: Kati Fernandez Discusses her Journey from ESPN to TOGETHXR
Joe Favorito and Tom Richardson welcome Kati Fernandez, Chief Content Officer at TOGETHXR, for a conversation on leadership, innovation, and the fast-changing world of sports media. A former ESPN executive, Fernandez talks about how women’s sports have become a booming business, as well as dives into the strategy behind TOGETHXR’s short & long form video, and podcast production. She emphasizes how it is important to show up IRL as well as URL for events like the NWSL Championship, the Women’s World Cup, Winter Olympics, and LA28. Fernandez also offers insights into audience engagement, Latino market growth, and the balance between creativity and data in modern media.Visit - https://www.togethxr.com/KatiFernandezConnect - https://www.linkedin.com/in/katiuska-fernandez/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer, Sam Henry, LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Sydney Cristall, Emily Kim, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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466: Mike Abdenour on the Evolution of Athletic Training
Joe and Tom sit down with Mike Abdenour, the longtime head athletic trainer for the Detroit Pistons and one of the most respected figures in the NBA. With decades of experience on the sidelines, Mike shares how the role of athletic trainers has transformed - from old-school tape jobs and gut instincts to cutting-edge technology and sports science. He offers rare insight into what it takes to keep elite athletes performing at their best, along with stories from a career spent behind the scenes of professional basketball. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer, Sam Henry, LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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465: Ken Belson Discusses the Evolution of the NFL from the 90s to Today
Joe Favorito and Tom Richardson welcome New York Times NFL reporter Ken Belson to discuss his new book Every Day Is Sunday. Belson shares how the 1993 labor peace set the foundation for the league’s financial explosion, the role of visionaries like Jerry Jones and Robert Kraft in transforming the business, and how media innovation, from Fox’s early deals to today’s streaming era, reshaped fan engagement. He also offers insights into the league’s next chapter, from succession among ownership families to how new leadership and technology will define the future of the NFL.Visit - https://www.nytimes.com/by/ken-belsonConnect - https://www.linkedin.com/in/ken-belson-64044/Ken’s Book - https://www.amazon.com/Every-Day-Sunday-Cultural-Juggernaut/dp/1538772558The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer, Sam Henry, LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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464: How the school paper led Ben Malcolmson to the Super Bowl
Joe and Tom are joined by Ben Malcolmson, Head of Investor Relations at Trinity Capital, whose remarkable journey took him from reporting for the school paper to CFB, to the NFL, and now into finance. A Journalism major at USC, Ben earned a walk-on spot via tryouts on the Trojans roster in his senior year, which eventually led him to work closely with legendary coach Pete Carroll for many years, including during the Seattle Seahawks’ Super Bowl win. Ben shares the pivotal moments from his time in media, sports, and finance, along with the invaluable life and leadership lessons he’s gathered along the wayVisit - https://www.benmalcolmson.com/Connect - https://www.linkedin.com/in/benmalcolmson/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer, Sam Henry, LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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463: Ann Kletz on the Business Boom in Women's Sports
Joe and Tom sit down with Ann Kletz, a trailblazer in women’s sports and a seasoned leader with 25 years of experience building and scaling mission-driven companies. Together, they explore the surging momentum behind professional women’s sports leagues, diving into the growing investments, expanding audiences, and the broader cultural impact. It’s a conversation about strategy, opportunity, and the future of the game.Connect: https://www.linkedin.com/in/ann-kletz-0270b73/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
Home of the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. thecuspshow.substack.com
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