The CUSP Show

Joe Favorito and Tom Richardson welcome Sophie Whitesell, founder of The Giving Game, to discuss how a chance encounter with NBA players led a chief nursing officer from Missouri with no sports background to build a podcast platform dedicated to amplifying athlete philanthropy. Whitesell shares how she cold-DM’d 30 athletes with over a million followers, pitched them on telling their charitable stories rather than their sports ones, and had 12 respond almost immediately. She explains the three-step process behind The Giving Game, a one-hour interview, full editing, and a seven-day social campaign for the athlete’s foundation, and why she targets smaller self-funded organizations that rarely get attention over the major celebrity foundations that already have resources. The conversation also covers her expansion into interactive coloring books that translate athletes’ charitable stories for kids, and why she shifted her marketing strategy from sports fans to cause-driven donors. Whitesell reflects on what she has learned navigating the world of athlete handlers and gatekeepers, why female athletes have been harder to reach, and why she believes the sports world is sitting on an underutilized storytelling opportunity that could transform how fans relate to the athletes they follow.
Connect with Sophie: https://www.linkedin.com/in/sophia-whitesell-98107930b/
Subscribe to the CUSP Show: Substack
The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe Favorito welcomes Travis Snider, former MLB outfielder and co-founder of 3A Athletics, to discuss his 15-year professional baseball career, the mental and emotional challenges that followed, and the youth sports crisis he is now working to address. Snider traces his path from being a first-round draft pick to the Toronto Blue Jays and making his MLB debut at 20, through years of ups and downs across multiple organizations, to the identity crisis he faced at the end of his playing career. He shares how working with executive life coach Seth Taylor helped him understand how childhood experiences shaped him as a player, husband, and father, and how that led to the founding of 3A Athletics, a platform offering parent education courses and coach certifications designed to bring mental and emotional awareness back to youth sports. The conversation covers the $40 billion youth sports industry and why Snider believes the professionalization of children’s athletics is robbing kids of joy, creating burnout, and building identities too fragile to survive failure.
Connect with Travis: https://www.linkedin.com/in/travis-snider23/
Subscribe to the CUSP Show: Substack
The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe Favorito welcomes Rick Alessandri, Managing Director of Media and Sports Technology at ZRG Turnkey, to discuss a career that spans four decades across some of the most pivotal moments in sports media history. Alessandri traces his path from running the overnight newsroom at Sports Ticker in 1982, to his role as George Bodenheimer’s first-ever chief of staff at ESPN, and his years building new business ventures inside ESPN’s enterprise development group. He shares how a call from a headhunter led him to Univision, where he spent seven years building businesses for the US Hispanic market including a pharmacy discount program that saved 2 million members over $70 million in healthcare costs. Alessandri covers what he has learned in eight years running executive search, including why the two qualities he looks for above all else are curiosity and trust, and how to push back against clients who want to hire the wrong candidate. He also discusses his new children’s book Ricky Stands Tall, and why he gets joy from sharing the story with others.
Connect with Rick: https://www.linkedin.com/in/rickalessandri/
Subscribe to the CUSP Show: Substack
The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe Favorito and Tom Richardson welcome Stan Van Gundy, former NBA head coach with 554 career wins who led the Orlando Magic to the 2009 NBA Finals, to discuss leadership, coachability, the state of college athletics, and his transition from the bench to the broadcast booth. Van Gundy shared why he believes college presidents, not players or coaches, are responsible for letting money overwhelm the educational mission of college sports. He also shares candid thoughts on the transfer portal, NIL, and why the best coaches in the country are walking away from college athletics because building a real program is no longer possible. The conversation shifts to the NBA, where Van Gundy argues that professional players are actually more coachable than college athletes, explains what separates the truly elite from the merely talented, and shares the story of working alongside JJ Redick long before anyone imagined he would become a head coach. He also reflects on the WNBA’s moment, praising the quality of play while also calling out the league’s failure to control its own narrative.
Learn more about Stan: https://press.amazonmgmstudios.com/us/en/cast/stan-van-gundy/331
Subscribe to the CUSP Show: Substack
The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe Favorito and Tom Richardson welcome Jamie Watson, soccer broadcaster and play-by-play announcer, to discuss her unconventional path into sports media, the evolving world of remote broadcasting, and her groundbreaking work in audio descriptive commentary for FIFA and Netflix. Watson shares her journey from Division I soccer player at UMass and college coach at UMBC to becoming a golf teaching pro before pivoting to broadcasting in her 40s, calling nearly 100 games in just the last two years. She breaks down what audio descriptive commentary actually is, how she trained with FIFA’s accessibility partner in Washington DC to call six matches at the Club World Cup for blind and low vision fans, and how she later applied those skills to Netflix’s Field of Dreams game as an overlay commentator. The conversation also covers the state of women’s soccer from the NWSL’s explosive growth to the challenge of elite American players leaving for overseas, the debate over whether star announcers actually move ratings, and what remote broadcasting technology now makes possible for play-by-play talent calling live international events from their home studios.
Learn more about Jamie: https://jamiewatsonsports.com/
Subscribe to the CUSP Show: Substack
The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com