ASUG Talks

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This week on ASUG Talks, SAP's chief customer officer joins the podcast, giving vital context to many of the announcements at SAP Sapphire & ASUG Annual Conference along with SAP's new API policy. 
Key Insights
Context into SAP's API and ODP RFC Policies 
The impact of SAP's newest acquisitions
How SAP is helping its customer base prepare for its vision of the "Autonomous Enterprise"
Related Content
Read highlights from the SAP executive Q&As given to the media and analysts at SAP Sapphire & ASUG Annual Conference
Register for an ASUG Community Conversation on June 11 where we'll break down the key announcements from SAP Sapphire & ASUG Annual Conference--and how they impact customers' SAP investments

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In Orlando last week at SAP Sapphire & ASUG Annual Conference, SAP announced a new, AI-focused vision for its customer base. This week on ASUG Talks, Jim Lichtenwalter, Senior Podcast Producer and ASUG Talks Host, is joined by Isaac Feldberg, ASUG Senior Editor, to break down the event's announcements and put them in context for ASUG members. 
Key Insights 
What the new vision of the Autonomous Enterprise means SAP customers and their IT investments 
Our thoughts on SAP's decision to enable Joule agents and assistants for SAP ECC and hybrid SAP S/4HANA customers who have purchased RISE or GROW with SAP
More details around the updated SAP API policy
Related Insights 
Read ASUG's deep dive into the conference's full list of announcements and news
Learn more about the SAP API policy and its effects on customers

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With SAP Sapphire & ASUG Annual Conference upon us, we dive into some of the key themes and announcements that are sure to be present at the event. This week on ASUG Talks, we'll not only touch on some vital SAP themes, but we'll also take a look at some recent ASUG content centered on those topics, and hear from SAP leaders. 
Key Takeaways
Details about the new SAP API policy update 
How agentic AI is reshaping the SAP ecosystem 
Learn about the state of digital transformations in the ASUG community 
Related Insights
Learn more about the updated SAP API policy
Download the ASUG Research report "Navigating AI in SAP Landscapes: Adoption, Execution, and Value"
Read about SAP's plans to acquire Dremio and Prior Labs
Listen to ASUG Talks cover how agentic AI is reshaping enterprise architecture
Learn about how SAP is using agentic AI to improve its support offerings
Read about SAP's agentic AI strategy for commerce 
Download the 2026 ASUG Pulse of the SAP Customer Research
Read about King Arthur Baking's S/4 journey
Listen to how HP approached its S/4 migration

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This week on ASUG Talks, we learn how SAP is evolving its support options, leveraging agentic AI to ensure support is predictive and preventative. This approach further enables customers as they seek to maintain organizational flexibility and contend with ever-changing business dynamics and socioeconomic disruptions. 
Key Insights
SAP's support focuses in 2026
Specific examples of how agentic AI is spurring support innovation 
Customer benefits stemming from agentic AI imbued SAP support 
Related Insights
Read how Daimler Truck North America leveraged SAP Commerce Cloud to spur a 33% year-over-year in revenue increase 
Register for the ASUG Pre-Conference Seminars on May 11 to kick-start your week at SAP Sapphire & ASUG Annual Conference

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SAP unveiled its Q1 2026 financial results last week, showing growth in key areas, including overall revenue and its cloud business. This week on ASUG Talks, Isaac Feldberg, ASUG Senior Editor, and SAP analysts Joshua Greenbaum and Jon Reed once again join the podcast to discuss what these results reveal. 
Key Insights
What growth areas mean for SAP customers
CEO Christian Klein's comments about AI models
The importance of AI in ERP migration
Related Insights
Read Christian Klein's Financial Times article referenced in this episode
Submit a question for Joshua and Jon to answer (along with ASUG CEO Geoff Scott) live at SAP Sapphire & ASUG Annual Conference
Read Isaac's deep dive into the Q1 2026 SAP Earnings 
Learn about the agentic AI partnership between SAP and Google Cloud