Digital and Social Media Sports Podcast

Watch or listen to episode 333 of the Digital and Social Media Sports Podcast, in which Neil chatted with Borja Sordo, North American Sports Practice Lead, Accenture.

Borja discusses why teams with some of the most elite analytics operations on the planet still run their front offices without the same rules of engagement, why turning a two-game fan into a four-game fan deserves champagne, whether watching Drive to Survive makes you an F1 fan, how to monetize fans who will never set foot in your stadium, why lifelong fans give teams a feedback loop most brands can only dream of, what the big leagues should learn from emerging leagues, why every experiment needs an ROI behind it, and more.


83 minute duration. Listen on Apple, Spotify and YouTube



Try Skipper, the AI tool trained on 13+ years of knowledge shared on this podcast.

Watch and listen to episode 332 of the Digital and Social Media Sports podcast, a best of, featuring parts of conversations with:




3:51: Marc Jordan | Athletes Unlimited, Teamworks/INFLCR, Texas Longhorns, University of Tampa Athletics — Full Episode




22:38: Caleb Mezzy | Grit & Glue, Baseball and Brands (newsletter) The Athletic, PhD, Neumann University — Full Episode




48:22: Aileen McManamon | 5T Sports Group, Green Sports Alliance, Vancouver Canadians, Fiat, Alfa Romeo — Full Episode




1:05:28: Savanah Alaniz | Visit Corpus Christi, Corpus Christi Sports Commission, Savannah Bananas — Full Episode




1:25:08: Harrison McIntire | SPORTFIVE, Gilt Edge Soccer Marketing — Full Episode




1:48:45: Kyle Sheldon | NAME & NUMBER, Pathway (newsletter) Chicago Fire, Seattle Sounders, D.C. United, NASCAR— Full Episode




Watch or Listen below or on Apple, Spotify and YouTube













https://youtu.be/oxkoYVOuaaY





120 minute duration. Listen on Apple, Spotify or YouTube.




Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

Watch or listen to episode 331 of the Digital and Social Media Sports Podcast, in which Neil chatted with Phil Andrews, CEO, USA Fencing.

Phil discusses why membership and not medals is the number he watches most closely, why participation comes before fandom in a sport built on doing rather than watching, why coming from outside the sport is a feature and not a bug, why awareness never converts without someone to walk a newcomer into a club, how the mask makes the most cinematic sport in the world also the most marketable, what Mandy Patinkin and a Creator Showdown deliver that $50 million in ads cannot, how USA Fencing earned the most CNN appearances in Paris, the business and operation of a sport’s national governing boy (NGB), and more.

99 minute duration. Listen on Apple, Spotify and YouTube

Try Skipper, the AI tool trained on 13+ years of knowledge shared on this podcast.

Watch or listen to episode 330 of the Digital and Social Media Sports Podcast, in which Neil chatted with Bill Bailey, Chief Revenue Officer for Satisfi Labs.

Bill discusses what changed for conversational AI in sports when ChatGPT arrived and why LLMs improved the product instead of killing it, the guardrail work that keeps a team’s agent on-brand, his build-versus-buy rule (build your own internal tools, buy anything that touches a fan), the personalization ladder from a QR code on the suite level to a logged-in season ticket holder and where it turns creepy, why the real danger is questions going unasked rather than unanswered, how live escalation hands a fan to the right rep mid-game, what it means that team web traffic is leaking to ChatGPT, and more.

Try Skipper, the AI tool trained on 13+ years of knowledge shared on this podcast.

73 minute duration. Listen on Apple, Spotify and YouTube

Watch or listen to episode 330 of the Digital and Social Media Sports Podcast, in which Neil chatted with Bill Bailey, Chief Revenue Officer for Satisfi Labs.

Bill discusses what changed for conversational AI in sports when ChatGPT arrived and why LLMs improved the product instead of killing it, the guardrail work that keeps a team’s agent on-brand, his build-versus-buy rule (build your own internal tools, buy anything that touches a fan), the personalization ladder from a QR code on the suite level to a logged-in season ticket holder and where it turns creepy, why the real danger is questions going unasked rather than unanswered, how live escalation hands a fan to the right rep mid-game, what it means that team web traffic is leaking to ChatGPT, and more.

Try Skipper, the AI tool trained on 13+ years of knowledge shared on this podcast.

73 minute duration. Listen on Apple, Spotify and YouTube