Digital and Social Media Sports Podcast

Watch or listen to episode 335 of the Digital and Social Media Sports Podcast, in which Neil chatted with John Kosner, investor, advisor and consultant at Kosner Media and co-author of We’re Live! Inside the BIG Business of Sports Media.

John discusses how data and editorial judgment should work together in sports media, why ESPN aimed to be synonymous with sports rather than just the sports it carried, how to keep one brand voice across platforms while tailoring the content to each, how leagues can turn casual fans into fully engaged ones, reach versus revenue for emerging leagues, how athletes and leagues can work together in the era of athlete-led media, balancing owned and operated channels with social, what separates must-have startups from nice-to-haves, the story of Grantland, why sports is still undervalued, and more.

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62 minute duration. Listen on Apple, Spotify and YouTube

Watch or listen to episode 334 of the Digital and Social Media Sports Podcast, in which Neil chatted with Justin Whiting, Co-Founder, North of Normal.

Justin discusses why promising a client a viral video means gambling with your reputation, how GoPro scaled athlete and fan content years before the creator economy had a name, why your content should still look like your brand with a thumb over the logo, why some of a campaign’s coolest content gets shot on a phone between takes, when a club needs an agency for spike content instead of its in-house team, why Red Bull content never feels like an ad, why AI makes authenticity more valuable in sports, why young creatives should learn the long way first, and more.



96 minute duration. Listen on Apple, Spotify and YouTube

 

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Watch or listen to episode 333 of the Digital and Social Media Sports Podcast, in which Neil chatted with Borja Sordo, North American Sports Practice Lead, Accenture.

Borja discusses why teams with some of the most elite analytics operations on the planet still run their front offices without the same rules of engagement, why turning a two-game fan into a four-game fan deserves champagne, whether watching Drive to Survive makes you an F1 fan, how to monetize fans who will never set foot in your stadium, why lifelong fans give teams a feedback loop most brands can only dream of, what the big leagues should learn from emerging leagues, why every experiment needs an ROI behind it, and more.


83 minute duration. Listen on Apple, Spotify and YouTube



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Watch and listen to episode 332 of the Digital and Social Media Sports podcast, a best of, featuring parts of conversations with:




3:51: Marc Jordan | Athletes Unlimited, Teamworks/INFLCR, Texas Longhorns, University of Tampa Athletics — Full Episode




22:38: Caleb Mezzy | Grit & Glue, Baseball and Brands (newsletter) The Athletic, PhD, Neumann University — Full Episode




48:22: Aileen McManamon | 5T Sports Group, Green Sports Alliance, Vancouver Canadians, Fiat, Alfa Romeo — Full Episode




1:05:28: Savanah Alaniz | Visit Corpus Christi, Corpus Christi Sports Commission, Savannah Bananas — Full Episode




1:25:08: Harrison McIntire | SPORTFIVE, Gilt Edge Soccer Marketing — Full Episode




1:48:45: Kyle Sheldon | NAME & NUMBER, Pathway (newsletter) Chicago Fire, Seattle Sounders, D.C. United, NASCAR— Full Episode




Watch or Listen below or on Apple, Spotify and YouTube













https://youtu.be/oxkoYVOuaaY





120 minute duration. Listen on Apple, Spotify or YouTube.




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Watch or listen to episode 331 of the Digital and Social Media Sports Podcast, in which Neil chatted with Phil Andrews, CEO, USA Fencing.

Phil discusses why membership and not medals is the number he watches most closely, why participation comes before fandom in a sport built on doing rather than watching, why coming from outside the sport is a feature and not a bug, why awareness never converts without someone to walk a newcomer into a club, how the mask makes the most cinematic sport in the world also the most marketable, what Mandy Patinkin and a Creator Showdown deliver that $50 million in ads cannot, how USA Fencing earned the most CNN appearances in Paris, the business and operation of a sport’s national governing boy (NGB), and more.

99 minute duration. Listen on Apple, Spotify and YouTube

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