Digital and Social Media Sports Podcast

Watch or listen to episode 324 of the Digital and Social Media Sports Podcast, in which Neil chatted with Andy Zeilman, President of WMT Digital, and Chris Freet, EVP and Chief Strategy Officer of WMT Digital.

Andy and Chris discuss how WMT has built a technology-and-data-first company inside college sports, and why the real bottleneck for athletic departments isn’t a lack of data but the ability to act on it. They break down the move from fan ID to fan intelligence, the push to reclaim fans (along with their data and dollars) from social media and back into an owned-and-operated ecosystem, and how AI is powering a fan data flywheel that surfaces new segments and behaviors. They also get into fluid fandom and what it means for college loyalty, where pro sports can actually learn from the innovators in college, and their own distinct paths into the industry.

87 minute duration. Listen on Apple, Spotify and YouTube

Watch or listen to episode 323 of the Digital and Social Media Sports Podcast, in which Neil breaks down some of the key themes, insights, and notes from the 2026 Gondola Sports Summit 2026.




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48 minute duration. Also, find the podcast on Apple, Spotify and YouTube

In a special edition of the Digital and Social Media Sports Podcast, Neil chatted with Sponcon Sports' Alex Kopilow about the recent NFL schedule release, discussing how teams in 2026. The ins and outs of schedule release, which ones stood out and why, the business considerations around schedule release content, and more.

Watch or listen to episode 321 of the Digital and Social Media Sports Podcast, in which Neil chatted with Elijah Burke, Head of Social at Dirty Mo Media, and previously social media management and strategy at Roush Fenway Keselowski Racing (RFK) and Chip Ganassi Racing.

Elijah discusses what makes NASCAR social a unique corner of the sports space, including the driver vs. team brand dynamic, what makes content go viral on a race team account, sponsor activation, fan development in NASCAR, and more.

Watch or listen to episode 320 of the Digital and Social Media Sports Podcast, in which Neil chatted with Kevin Richardson, Vice President of Content, Clemson Ventures.

Kevin discusses how Clemson Athletics is operating as a full-scale production house — building ownable IP, distributing original content across ESPN, Fox, Amazon Prime, and streaming platforms, and pushing the boundaries of what college athletics content can look like. Kevin breaks down the shift from fan affinity to content as a revenue driver, the vision for non-endemic storytelling that goes well beyond wins and losses, and how data is informing every content decision they make. He also shares his career path from Louisiana Tech and Rice to Texas and ultimately Clemson, the business case behind every piece of content Clemson Ventures produces, and why he believes college athletics hasn’t come close to scratching the surface of what’s possible.

87 minute duration. Listen on Apple, Spotify and YouTube