The SoundCentric Podcast

• Episode 112 | Elsie Talks Interviewing JID, Clipse, Freddie Gibbs, and Tyler's Return, Mount Rushmore of Songs We Wish We Saw Made + More

  This week, I sat down with Elsie for her third appearance on the pod—one of my favorite recurring guests and one of the most thoughtful voices in music journalism. We dive deep into the state of hip-hop right now, breaking down albums from JID, Freddie Gibbs, Clipse, and Tyler, the Creator. We talk about what makes a live performance unforgettable, how rollouts have evolved in the streaming era, and the difference between artists who rap and artists who build worlds. Toward the end, we share our Mount Rushmore of songs we wish we could’ve been in the studio for while they were being made. If you're a rap nerd like us, this one's for you.   Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:00 - Intro  00:01:20 – Planning Interviews: Editing, Deadlines & Team Dynamics 00:03:50 – AI in the Creative Process: Elsie & Adam’s Honest Take 00:05:20 – Why This Might Be a Legendary Year for Hip-Hop 00:06:50 – JID’s $1 Show & Elsie’s Behind-the-Scenes Experience 00:09:35 – What Makes JID One of the Best Live Performers 00:11:20 – The Strategy Behind Dreamville’s Fan-First Shows 00:13:00 – JID's Tracklist Roulette: Fans Pick the Setlist 00:14:25 – Alfredo 2 vs. Alfredo 1: Expectations vs. Reality 00:16:40 – Breaking Down Tyler’s Surprise Drop 00:19:20 – Is Tyler Singing Too Much? The Kanye Comparison 00:21:50 – The Case for Chromakopia: Elsie’s Favorite Tyler Moments 00:24:20 – Clipse Are Back! New Album Breakdown 00:26:40 – Minimalist Beats, Maximal Bars: Pharrell’s Production Choices 00:28:20 – Why Clipse Should Win Rap Album of the Year 00:30:20 – Rollouts That Work: Short and Loud vs. Long and Layered 00:34:05 – The Problem with Album Teases in 2025 00:35:50 – Where Are the New Stars? Why the New Guard Isn’t Breaking Through 00:37:20 – Building Stars: Performance, Worldbuilding, & Visuals 00:39:20 – Hooks Matter: The Secret to Mainstream Success 00:41:20 – The Power of Great Choruses in Hip-Hop 00:43:35 – Rising Artists to Watch: Q, Suave, Marco Plus & More 00:46:20 – Female Artists Leading the Charge: Sailorrr, Samara, Doechii 00:48:20 – Jordan Ward’s Breakout Potential 00:50:05 – Mount Rushmore of Studio Sessions We Wish We Saw 00:53:05 – Mac Miller, Kendrick, Anderson .Paak & Frank Ocean Moments 00:57:20 – Final Reflections: The Magic of Rap Nerds in the Studio 00:58:35 – Elsie’s Outro & What’s Next for Her

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• Episode 111 | Oblé Reed Talks Seattle Rap Scene, New "Line Leaders Album," Why Rollouts Still Matter + More

  In this episode of the SoundCentric Podcast, host Adam Dash talks with Oblé Reed, a rising star in the Seattle hip-hop scene, discussing the resurgence of album rollouts, the importance of promotion, and the collaborative nature of his latest project "Line Leaders" wich featuring 18 artists. Oblé shares insights on vocal layering, the significance of visuals in music, and the challenges of being an independent artist. The conversation also highlights the importance of community and the role of manifestation in achieving creative goals.   Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:40 Intro – Welcome Oblé Reed & Album Overview   00:01:31 Rollouts Are Back: Why Narrative Matters in Hip-Hop   00:02:40 Promote Your Art Like You Mean It   00:03:19 How Jordan Ward Inspired Oblé's Live Show Philosophy   00:04:26 Why Oblé Chose Collaboration Over Competition   00:06:59 Putting Seattle and His Peers on the Map   00:09:20 Rap Like You Mean It – How Line Leaders Raised the Bar   00:10:42 Oblé’s Vocal Layering Secret Sauce   00:12:41 How Visuals Bring Oblé's Music to Life   00:16:20 The Insane Story Behind the 'Aim High' Video Shoot   00:18:56 Passing the Blunt to Himself – Hometown Hero BTS   00:21:55 Oblé’s Favorite Music Videos & Inspirations   00:28:49 Rapid-Fire Descriptions of All 18 Features on Line Leaders   00:41:36 Minivan: The Bar-Filled Track Born From Frustration   00:43:47 Defining the Seattle Sound and Why It Matters   00:47:10 Tiny Desk Audition and the Power of Musicianship   00:48:26 The Emotional Reality of Being an Independent Artist   00:50:53 Manifestation Isn’t Magic, It’s Action   00:52:49 The Importance of Going Outside & Building Community   00:54:40 Final Message: Protect the Youth, Build Unity  

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• Episode 110 | Record Label President Malik Wilson Talks Developing SAILORR, 4Batz’s Drake Co-Sign, Building Ian’s XXL Moment + More

  In this episode of SoundCentric, we sit down with Malik Wilson, President of Bu Vision, to talk about his journey from Baltimore to becoming a rising force in the music industry. Malik shares how he discovered artists like Sailorr, 4batz, and Ian, and breaks down the strategy behind their branding, TikTok presence, and fan engagement. We dive into the role of storytelling in artist development, what makes an artist stand out today, and how Bu Vision built momentum leading to moments like a Drake co-sign and a XXL Freshman nod. If you're an artist, exec, or just obsessed with how careers are built in 2025, this one's for you.   Find us on social media for daily content and information regarding all things music industry Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:10 – Intro & Guest Introduction (Malik Wilson of Bu Vision)   00:01:25 – What XXL Freshman List Still Means Today   00:03:10 – Malik’s Journey from Baltimore to the Music Industry   00:05:40 – Discovering Artists Early – Juice WRLD, Yeat, Doechii   00:07:25 – What Malik Looks for in Rising Artists   00:08:40 – First Real Marketing Experience with Shordie Shordie   00:09:25 – Starting AUC Who Got Next at Morehouse   00:11:30 – Breaking into Streamcut via TikTok Strategy   00:13:40 – Winning the Internship Challenge with Sports Page   00:17:40 – Building Saucy Santana’s TikTok Fan Page   00:20:40 – Shifting to Vertical Agency & TikTok Strategy Evolution   00:22:40 – Joining Bu vision and Meeting Boo   00:23:40 – How Bu vision Found and Developed Sailor   00:27:10 – Fan Engagement & Touring with Sailorr   00:30:10 – The Importance of Live Shows & Building a Core Fanbase   00:34:50 – Why Artists in 2025 Can't Stay Relevant As Long 00:35:45 – SAILORR & Ian’s Humor, Branding, and Superpower as Artists 00:43:20 – 4Batz & Getting the Drake Co-Sign 00:44:15 – The Role of Atlantic Records in BuVision’s Growth 00:45:00 – Advice for artists for how to separate themselves to cut through the noise 00:48:40 – Advice to Rising Artists: Music, Consistency, and Being Different 00:49:35 – What’s Next for BuVision, Ian, SAILORR, 4Batz, and Malik’s Socials

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• Episode 109 | Kay Anthony talks Fashion in Rap, Kendrick Wearing His Jacket, Kai Cenat Brand + more

  In this episode of the SoundCentric Podcast, host Adam Dash interviews rapper and fashion designer Kay Anthony. They explore the deep connection between hip- hop and fashion, discussing Kay Anthony's journey into fashion design, his influences, and the role of social media in promoting his brand, EffPerfection. The conversation also touches on the impact of Kendrick Lamar on Kay Anthony's life and career, the importance of showing up for opportunities, and Kay Anthony's future projects and aspirations in both music and fashion.   Find us on social media for daily content and information regarding all things music industry Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:00 Intro Video 00:00:45 Intro + Meet Kay Anthony: Rapper & Designer 00:02:04 Clipse Comeback & Pusha T’s Biggie Influence 00:03:50 Breaking Down Music Video Aesthetics 00:05:55 Kendrick Tour Fashion + Marc Jacobs Fits 00:06:59 Design Origins: Tumblr, Snapbacks, & Glue Guns 00:10:06 effPerfection: The Origin Story 00:11:22 NikeID & ASAP Rocky’s Fashion Influence 00:14:59 Tyler, The Creator’s Style Evolution 00:17:12 Growing Up in Flatbush: Caribbean Influence on Music & Style 00:21:13 Fashion as a Marketing Tool in Hip-Hop 00:21:59 Lyrics Breakdown: 'Insecurities' & Materialism 00:22:49 Designing for Kai Cenat & Grappling With Image 00:28:54 From Pandemic Pivot to Running Kai’s Brand 00:36:23 How Social Media Put effPerfection on the Map 00:39:02 Kendrick Wearing the Jacket: The Full Story 00:46:09 To Pimp a Butterfly Inspired Life-Altering Decision 00:48:23 The Power of Showing Up & Shooting Your Shot 00:50:32 What's Next: Westside Boogie, New Music, and Deluxe Album  

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• Episode 108 | Dewey Saunders Talks Designing Anderson .Paak’s “Malibu,” Future’s “WIZRD” Cover, and the Rise of AI in Art + More

  In this episode of the Soundcentric Podcast, host Adam Dash engages with graphic artist Dewey Saunders, known for his iconic album covers for artists like Anderson Paak and Future. They discuss the evolution of music production, the significance of album art in shaping music culture, and the creative process behind designing memorable visuals. Dewey shares his journey from Philadelphia to Los Angeles, the challenges he faced in the music industry, and his thoughts on the impact of AI on art. The conversation also touches on the importance of collaboration, the role of visuals in storytelling, and advice for aspiring artists.     Find us on social media for daily content and information regarding all things music industry Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:45 Meet Dewey Saunders: The Man Behind “Malibu” 00:01:29 Inside the Malibu Cover Origins 00:02:27 Early Anderson .Paak: Breezy Lovejoy Days 00:03:38 Why That Tiny Desk is One of the Greatest 00:05:20 Seeing Your Art on Dorm Walls & T-Shirts 00:11:12 Tagging Rappers on Instagram Changed Everything 00:14:16 Designing the Venice Cover With Total Freedom 00:18:09 Getting the Malibu Job + Quitting His Job for Art 00:22:39 The Thanksgiving Night Cover Switch 00:26:36 How Album Covers Should Reflect the Music 00:31:01 Is Album Art a Lost Art? 00:32:28 Using AI in Art: Blessing or Curse? 00:37:20 “Too Perfect” Art vs. Human Imperfection 00:39:15 The Ray-Ban Campaign That Funded His LA Move 00:41:25 From Anderson .Paak to Future’s “WIZRD” Cover 00:46:17 How “WIZRD” Validated Dewey’s Versatility 00:47:36 Dewey’s Mount Rushmore of Album Covers 00:52:06 Advice to Aspiring Cover Artists & Designers 00:53:46 The Power of Luck, Footwork & Visualization 00:55:37 Dewey’s New Music Era as Dewey Bryan  

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