The MFA Podcast

Most artists wonder—should you hide your prices or be transparent? Marina Granger reveals the strategy that balances gallery relationships, direct sales, and online presence, transforming how you sell your work without risking your gallery partnerships.

Imagine turning online inquiries into direct sales while maintaining control over your prices and reputation. This episode breaks down how to navigate the tricky terrain of pricing online, working with galleries, and building a powerful email list that boosts your sales year-round.
This episode is essential if you're an artist ready to take full control of your sales, grow your independent authority, and deepen your gallery relationships—all while boosting your income. Avoid the pitfalls of transparency and scarcity mindset—implement these proven tactics to elevate your art career today. Whether you're just starting to sell independently or already working with galleries, Marina's insights will help you build confidence, trust, and sales momentum that last. Perfect for artists looking to thrive in the digital age, this episode unlocks the strategic mindset to sell smarter, not harder.
The Artist Academy is also open for enrollment: visit https://www.theartistadvisory.com/yes to learn more and enroll

Join us for an inspiring conversation with Ekaterina Popova, creator of Create Magazine and leader of the Create Collective community. Kat shares her journey from growing up in Russia, overcoming challenges, to building a thriving artistic and entrepreneurial career, emphasizing the power of community and mindset in success.


Join the Create Collective: 
https://www.createmagazine.co/collective
Key Topics Covered:
Kat's origin story: moving from Russia to the US and her early artistic influences
The evolution of her art career and founding of Create Magazine in 2013
Lessons learned from partnerships and rebranding over the years
Building a supportive community for artists at all stages
Strategies for connecting with big names and seizing opportunities
How to navigate gallery relationships and develop multiple income streams
Breaking free from the scarcity mindset rooted in Soviet mentality
Manifestation, divine intervention, and trusting the process
The importance of removing limiting beliefs and embracing abundance
Practical tips on art supplies affordability, and best pigments
The role of community in creating opportunities and collaboration
Advice for artists eager to grow their careers and cultivate consistent work
Timestamps:
00:00 - Introduction to Ekaterina Popova and her creative journey
02:15 - The transition from art student to community builder
05:05 - Creating the Creative Business Handbook & collaborative wisdom
09:15 - The story behind launching Create Magazine and rebranding
13:50 - Building authentic relationships with industry leaders
16:45 - How to approach and collaborate with big names in art
20:10 - Navigating gallery relationships and developing multiple income streams
25:00 - Overcoming scarcity mentality from Soviet upbringing
27:30 - Manifestation stories and divine intervention moments
30:50 - Practical advice on art supplies and pigment selection
34:20 - The power of community and collaborative opportunities
37:45 - Who joins the Create Collective and the benefits of being part of a supportive tribe
41:10 - The kind of artist that thrives in Kat's community
43:00 - Rapid fire Q&A: astrology, favorite flowers, movies, and travel dreams
47:20 - Final tips on building abundance and trusting your creative path

Tune in as Host Marina Granger answers listeners' questions including: How does a Gallery Know You're Ready for Representation? What makes a Gallery confident they can sell your work? What motivates collectors to buy emerging artists? And, how to debut new types of work?
 
For more information visit TheArtistAdvisory.com 
Follow @TheArtistAdvisory on Instagram

Be the first to know when The Artist Academy opens for enrollment: https://theartistadvisory.myflodesk.com/ptvmk4yqxi

Tune in as Marina Granger blends the practical with the energetic reset of the New Moon in Aries. You can use this time to really shift your business. Marina gives you practical strategies to plan ahead of the next quarter - focusing on creating at least three pillars for your business as an artist. 
 
Follow The Artist Advisory on Instagram: 
www.Instagram.com/TheArtistAdvisory.com

Learn more about The Artist Advisory:
www.TheArtistAdvisory.com

What can fuel your fire as an artist? Sometimes, you just have to step right into it.

Tune in as watercolor artist Arline Mann discusses her work and what motivated her to begin her career as an artist at the age of 63, and what continues to motivate her. 

In a short time, Mann has since gone on to sell and exhibit her work with galleries and most recently have a solo museum exhibition at the Customs House Museum in Clarksville, TN. 

And, it's about MORE than just having strong work. It's about the moves she has made because of her mindset. 

Learn More about Arline Mann:
www.ArlineMann.com

Follow Arline Mann on Instagram:
www.Instagram.com/ArlineMann

Learn More about working with Marina:
www.TheArtistAdvisory.com
Follow Marina on Instagram:
www.Instagram.com/TheArtistAdvisory