Lab Talk #5 - "Speaking Up Authentically" with Prof. Ganga S. Dhanesh
Welcome to The CommUnity Lab! The knowledge transfer podcast where we dive deep into the fascinating world of professional communication research and its application! Hosted by Danny (Daniel Wolfgruber), this series brings together leading scholars to explore how communication shapes workplaces, relationships, and society at large.
In each episode, we break down communication research and real-world insights, making them accessible and relevant for communication professionals, leaders, fellow scholars, students, and anyone curious about the magic of communication.
Today’s guest is Prof. Ganga Dhanesh from the University of Maryland, USA. In this episode, we dive into her research on professional communication, focusing on corporate social responsibility (CSR) and corporate social advocacy (CSA). We explore, among other things, why organizations should only take a stand on societal issues when it’s genuine — and what can happen when this is not the case.
Want to explore more? Here are five scientific publications related to today’s episode:
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). Brand activism: A literature review and future research agenda. International Journal of Consumer Studies, 47(5), 1669–1691. https://doi.org/10.1111/ijcs.12967
Dhanesh, G.S. (2020). Who cares about organizational purpose and corporate social responsibility, and how can organizations adapt? A hypermodern perspective. Business Horizons, 63(4), 585-594. https://doi.org/10.1016/j.bushor.2020.03.011
Dhanesh, G.S., & Nekmat, E. (2019). Facts over stories for involved publics: Framing effects in CSR messaging and the roles of issue involvement, message elaboration, affect, and skepticism. Management Communication Quarterly, 33(1), 7–38. https://doi.org/10.1177/0893318918793941
Dhanesh, G. S. (2024). Communicating corporate social advocacy (CSA) in polarized times: A stoic turn from dancing to wrestling. Business Horizons. https://doi.org/10.1016/j.bushor.2024.08.004
Verk, N., Golob, U., & Podnar, K. (2021). A dynamic review of the emergence of corporate social responsibility communication. Journal of Business Ethics, 168, 491–515. https://doi.org/10.1007/s10551-019-04232-6
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