Lab Talk #8 - "The Communicative Constitution of Sustainability" with Prof. Franzisca Weder
Welcome to The CommUnity Lab! The knowledge transfer podcast, where we dive deep into the fascinating world of professional communication research and its application. Hosted by Danny (Daniel Wolfgruber), this podcast brings together leading scholars to explore how communication shapes workplaces, relationships, and society at large.
In each episode, we break down communication research and real-world insights, making them accessible and relevant for communication professionals, leaders, fellow scholars, students, and anyone curious about the magic of communication.
Today’s guest is Prof. Franzisca Weder from the Vienna University of Economics and Business. In this episode, we talk about her research on sustainability communication and why it matters now more than ever. Franzisca explains how organizations can and should speak about their sustainability efforts, the three key forms sustainability communication can take, and why effective, transformative public relations requires critical thinking, creativity, and the courage to question the status quo — even when it’s uncomfortable.
Want to explore more? Here are five scientific publications related to today’s episode:
Weder, F. (2024). Sustainability as guiding principle of communicative action the transformative and transformational potential of corporate sustainability communication as niche construction, a case from the energy sector. Corporate Communications: An International Journal, 30(2), 241-259. https://doi.org/10.1108/CCIJ-12-2023-0184
Weder, F. (2023). The evolution of the sustainability story: Strategic sustainability communication as niche construction. International Journal of Strategic Communication, 17(3), 228-244. https://doi.org/10.1080/1553118X.2023.2229304
Weder, F., Weaver, C.K., & Rademacher, L. (2023). Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication. Public Relations Inquiry, 12(2), 163-182. https://doi.org/10.1177/2046147X231154550
Weder, F., & Milstein, T. (2021). Revolutionaries needed! Environmental communication as a transformative discipline. In B. Takahashi, J. Metag, J. Thaker, & S. Evans Comfort (Eds.), The handbook of international trends in environmental communication (pp. 407-419). Routledge.
Weder, F., Karmasin, M., Krainer, L., & Voci, D. (2021). Sustainability communication as critical perspective in media and communication studies—an introduction. In F. Weder, L. Krainer, & M. Karmasin (Eds.), The sustainability communication reader: A reflective compendium (pp. 1-12). Springer Nature.
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