The Next Big Idea Daily

What if the gap between what you want and what you get comes down to how you communicate? Today on The Next Big Idea Daily, we're exploring the art and science of human persuasion. MIT and Harvard Law negotiation experts John Richardson and Attia Qureshi bring us practical advice from their new book ⁠Never Settle: Persuasion and Negotiation Skills to Get What You Want⁠. Then, Sally Susman — Chief Corporate Affairs Officer at Pfizer and one of Forbes' World's Most Influential CMOs — shares strategies from her 2023 book Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World. Then, Whether you're trying to lead, persuade, or just get a better deal, these two have you covered.

🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠

✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠

Sponsored By:

Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that's right for you

FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

We spend so much time optimizing how we live — our habits, our mindset, our routines. But what about where we live? On today's episode, two authors make a powerful case that the spaces around us matter more than we think. Leidy Klotz, author of In a Good Place: How the Spaces Where We Live, Work, and Play Can Help Us Thrive, reveals how thoughtful design of our environments can support wellbeing and flourishing. And Stefan Al, author of Dwelling on Earth: The Past and Future of the Places We Call Home, takes us on a sweeping tour of humanity's relationship with home — and what it means for the places we'll build tomorrow.

🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠

✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠

Sponsored By:

Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that's right for youF

ODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

What does it mean to serve your country after the uniform comes off? Today on The Next Big Idea Daily, two veterans answer that question in very different — and deeply inspiring — ways. Rye Barcott, co-founder of With Honor, profiles ten Americans from both sides of the aisle in Courage Can Save Us, arguing that moral courage and bipartisan service are exactly what this moment demands. And Jake Wood, Marine scout-sniper turned disaster-relief leader, traces his own journey from the battlefield to the nonprofit world in Once a Warrior. Together, they make a powerful case that the mission never really ends — it just changes shape.

🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠

✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠

Sponsored By:

Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that's right for you

FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

What if your DNA isn’t a verdict—just a starting point? Today we’re digging into the surprisingly flexible biology of health and longevity, from the choices that can reshape how your genes behave to the cellular quirks that make each of us a moving target. In Invincible: Defy Your Genetic Destiny to Live Better, Longer, Florence Comite argues that “genetic destiny” is optional—and lays out practical ways to tilt the odds in your favor. Then Roxanne Khamsi takes us inside our bodies’ constant churn in Beyond Inheritance: Our Ever-Mutating Cells and a New Understanding of Health, revealing why variation isn’t an exception—it’s the system.

🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠

✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠

Sponsored By:

Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that’s right for you

FODZYME — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

Evolution gets pitched as something that happened to us—but what if it’s also a tool we can learn from? Today we explore what natural selection is actually optimizing for, and what that “deep logic” can teach us about building better systems, making smarter decisions, and solving real-world problems. We’ll draw on Force of Nature: Understanding Evolution's Deepest Logic―and Putting It to Use and A Voice in the Wilderness: A Pioneering Biologist Explains How Evolution Can Help Us Solve Our Biggest Problems—two books that connect evolutionary thinking to the choices we face right now.

🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠

✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠

Sponsored By:

Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that’s right for you.

FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily