Wine Talks with Paul K.

• Oregon Wine's Evolution: In the Vineyard with Robert McKinley of Norris Winery

  Wine is family. True wine, true expression, true passion only comes from the support of the family. Not just your blood relatives, but the family of wine. One who is in the trade and has an earnest appreciation for the value of an honest wine, is welcome all over the world by their fellow brothers and sisters. I have seen if first hand over and over again. In this case, Robert McKinly came to Wine Talks through what might be the most authentic, meaning non-commercial, path...through a USC fraternity brother.  We learned of our mutual involvement in the wine trade when we were both asked to participate in creating a wine dinner for upt 50 guests. And when I tasted the wines they were making out of Williamette Valley, Oregon, I became an instant fan.  Robert McKinley, the winemaker, is the son of my college brother and he got caught the jist of wine at an early age. Our discussion was fascinating. For this episode, I have the pleasure of sitting down with Robert McKinley of Norris Winery—an Oregon vintner whose journey embodies the restless curiosity, grit, and humility that define the Willamette Valley's rise. The tale begins like all good wine stories do: with family and a patch of earth no one quite knows how to love yet. Robert McKinley's parents purchased what was then a hazelnut orchard in 2005, right as Ribbon Ridge earned its AVA status. A teenager, Robert spent his formative years amidst newly planted vines, not yet knowing the soil would shape not just Pinot Noir, but his destiny. He recounts, with genuine awe, the slow, collaborative growth of an entire region—neighbors lending a hand, grapes shared and bartered, and a sense that the Willamette was still, in his words, "the wild, wild West" of winemaking. What's compelling about Robert McKinley is his philosophy—a conviction that great wine is made in the vineyard, not the cellar. "Our goal is just to guide the fruit through," he says, placing nature, patience, and attentive farming above the artifice of heavy-handed cellar work. Each year brings new weather, new tests, and new opportunities for discovery. Some years, smoke from wildfires changes everything. Some years, unexpected frost demands nimble thinking. The constant, Robert McKinley says, is the discipline and humility to let the land—and the vintage—speak for itself. We explore what it means to chase the elusive concept of terroir, to collaborate with neighbors instead of merely competing, and to endure the challenges of a winemaker's life: distribution headaches, shipping woes, and generational change. Robert McKinley shares his love for Riesling—a grape he calls misunderstood and loves to see guests discover in his tasting room. His story isn't one of overnight success, but of dedication, adaptability, and the deep satisfaction of crafting something authentic. Come listen, and you'll find echoes of your own passions—the patience required to build something meaningful, the vulnerability of weathering change, and the inspiration to put your own fingerprint on whatever field you call home. Pour a glass, lean in, and join us: this is Wine Talks, a story as much about Oregon's soil as it is about the human spirit taking root. YouTube: https://youtu.be/ucETmLVwQyQ #WinePodcast #WillametteValley #OregonWine #WinemakerStories

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• Reflections on Wine, Family, and Finding Passion in Life's Unlikely Journeys

  I came into the studio today to get some wine and organize a few things. I also wanted to test the internet connections because yesterday I had two show fall apart from internet issues. It seems they were on the guests side. As I started testing, it turns out I had something to say (shocker). Absolutely! Here's a warm recap of the episode from my point of view as the narrator: In this episode, I took a moment to share both some personal reflections and a few heartwarming stories from the wine world. As Thanksgiving approached, I found myself in the office, grabbing wines for our family gathering, and reminiscing about the journey that brought me here—especially how grateful I am for my father's decision to offer me the Wine of the Month Club before selling it. I never planned on being in the wine business, but looking back, I'm thankful every day for the path it set me on. I also spoke about the tight-knit fraternity and sorority within the wine trade, highlighting friendships with people like Veronique Sanders and Alexander Van Beek of Bordeaux's Chateau Giscours. Their support—taking my niece Lisa in as an intern at Château Batailley—perfectly illustrates how the wine world feels like an extended family. Lisa's journey from hesitance to a newfound love of working in the vineyard reminded me that the passion for wine truly begins in the soil. The episode was also a chance for me to talk about upcoming podcasts, including my recent interviews with figures like Nick Karavitas—who's been in the wine business for 45 years—and Walter Georis, the musician behind the iconic surf film, The Endless Summer, who now owns a winery. It's always fascinating to see the serendipitous ways people find themselves in the wine industry! I reflected on the two very different sides of the wine trade: the premium, terroir-driven wines that express a unique sense of place and time, and the mass-market, consumer-driven labels found in supermarkets. I made it clear that I value both, but I have a special place in my heart for the wines that reflect honest craftsmanship and their natural origins. Lastly, I expressed pride in helping my nephew navigate the world of wine as he builds his corporate career, teaching him that understanding wine isn't just about the drink—it's about opening doors and connecting with people around the world. All in all, this short episode was my chance to share gratitude, celebrate the connections made through wine, and offer a few human stories along the way. Cheers and Happy Thanksgiving!   YouTube: https://youtu.be/irTHdpjPATY   #WinePodcast #WineIndustry #WineStories #WineEducation

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• How French Village Life Changed the Hoffman Family's View of Food, Wine, and Culture

  It is a dream for many people to pick up and move to another country. Virtually, no one acts on that dream. Steve Hoffman did. And it seems it takes a certain type of partner, a certain type of children and a certain type of risk tolerance.  What do you do? Throw a dart and a map of France and moce there? The answer to that question and just about any question you might have in regardst o moving your entire family to a foreign country is answered in his book "A Season for That: Lost and Found in the Other Southern France" In this episode, I sat down with Steve Hoffman—a truly fascinating guest whose life journey has taken him from tax preparation in Minnesota to writing about food, wine, and the adventures that come when you upend your comfortable life and move your family to rural southern France. We kicked things off by talking about Steve Hoffman's unusual career blend: by day he's a seasoned tax preparer (25 years in the game), but his real creative passion lies in writing, especially about food and travel. We dove into his book, "A Season for That," which chronicles his family's adventure as they left behind their predictable Minnesota routine for a small French village—with two kids in tow. That journey was as much about immersing themselves in French culture and language as it was about discovering how to cook the local food and connect with the local winemaking traditions. One of the big themes we explored was creativity—how hard it is to switch gears from the structured world of numbers to the freewheeling world of writing. Both of us agreed: creativity is a skill you have to practice, nurture, and work at. We also talked about how the relentless pace of social media and AI-generated content creates burnout for today's creators, and how meaningful writing (and winemaking) always comes from a deep, unique personal perspective. We took the listeners through the excitement and challenges of integrating into French village life—the struggles with unfamiliar and often pungent cuisine, and how difficult it was for Steve Hoffman's kids to adjust. We got honest about failed dishes, peculiar local ingredients, and the cultural value of not wasting any part of the food. The conversation was filled with stories about learning from neighbors, the importance of family meals, and how sharing food and wine became a way of connecting across cultures. Of course, wine was front and center. We talked about the deep agricultural roots of winemaking in France, the differences between American and European wine culture, and why wine is so much more than just a beverage—it's a time capsule, capturing the character of a particular year and place. We compared the American pursuit of "great vintages" to the French view: that every vintage is valuable if it honestly expresses that year and terroir. Lastly, we dove into the mystique of wine pairing—questioning whether there's really a "perfect match" or if the best pairings are simply what fits the moment and mood. Sometimes you open a special bottle and let the food catch up, rather than the other way around! This episode was packed with personal anecdotes, deep dives into creativity and culture, and, most importantly, a celebration of wine as a connector between people, places, and memories. Whether you're a wine geek, a foodie, or just looking for inspiration to shake up your routine, you'll find something to savor here. Pull up a glass, and join us for the ride! YouTube: https://youtu.be/0MtN3SANKak #WineTalksPodcast #WineCulture #FrenchWine #FoodAndWine

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• Inventing the Coravin: Greg Lambrecht on Transforming Wine Culture and Expanding By-the-Glass Exploration

  Who invents these things? and what experience do they have that gets them to the point that they can invent these things?  Entrepreneurs are a crafty bunch. They dream. They test themselves. They switch gears on the fly. So goes the story of Greg Lambrecht, the inventor of the Coravin wine preservation and dispensing system. You have to believe the story, though it seems unbelievable, because it is true. Imagine a podcast where invention, passion, and the enduring mystique of wine come together—where stories of ingenuity inspire new perspectives on the familiar rituals of sharing a bottle. Welcome to Wine Talks, and in this special episode, we sit down with none other than Greg Lambrecht: medical device inventor, Chairman, and founder of Coravin, the revolutionary wine preservation system that's changed the way we taste and savor the world's finest bottles. Our journey begins not in a vineyard, but deep inside the world of plasma physics, where a young Greg Lambrecht first dreamed of fusion reactors before pivoting toward medicine and, ultimately, the creative crossroads that would see him transform both fields. It's the kind of path mapped by an insatiable curiosity, a "ferocity of purpose"—as Greg Lambrecht puts it—that won't let go until a solution is found. Whether protecting healthcare workers with safer needles or opening doors to rare wines without ever pulling a cork, Greg Lambrecht's inventions answer needs no one thought to ask out loud. What sets this conversation apart isn't just its recounting of triumphs over glass and grape, but the philosophy animating Greg Lambrecht's work. He believes wine's true essence lies not in luxury, but in experience: its power to bring people together, its infinite variety ripe for exploration, its uncanny knack for weaving memory and flavor into moments we'll never forget. Wine, as he reminds us, is the "most social beverage," a thread running through history that binds strangers and friends alike. Threaded throughout the episode is an unyielding optimism: that even as wine faces cycles of challenge—from shifting tastes to industry headwinds—it will endure, because what it offers is elemental and unchanging. Imbued with the joy of discovery and a respect for craftsmanship, this episode doesn't just trace the arc of an inventor's career; it champions a deeper message. Innovation and tradition aren't adversaries, but partners that keep the world of wine vital and surprising for the generations yet to come. So pour a glass, settle in, and let this episode remind you that sometimes, the best stories—and the best bottles—are those we share together, with curiosity and an open mind. The future of wine, it turns out, is a journey made one meaningful sip at a time.     #WineTalksPodcast #GregLambrecht #PaulKalemkiarian #Coravin #WineInnovation #WinePreservation #Entrepreneurship #WineIndustry #WineByTheGlass #WineDiscovery #WineExperience #MedicalDevices #WineCulture #WineTasting #WineTechnology #ChampagnePreservation #WineMemories #Sommelier #WineEducation #WineCommunity

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• Breaking Traditions: Collaboration, Diversity, and Modern Strategies in the Wine Industry

  There is alot of speculation, prognositcatiom, miss-information, ridiculous conclusions, and outright bad data about the wine trade right now. Everyone with an opinion is chiming in. And some of these folks have done nothing more than work in a wine shop or behind the scenes at an agency. How does that quote go? "It is much easier to give advice from the veil of cover, than to use it at the point of attack" That is percisely how I feel about much of what is being said. Enter Barbara Gorder. She gives advice but has used it at the point of attack. You see, she didn't come from the wine trade to convolute and miss-comprehend the data, she came from main stream marketing; high end stuff; Leo Burnett. Barbara Gorder never cared much for the wine itself—at least, not at first. Her fascination started in a Roman-built wine cave, an art history professor and a bottle of Châteauneuf-du-Pape. But what truly pulls Barbara Gorder into wine's gravity isn't just what's in the glass; it's the changing, challenging business behind it. This episode pours listeners an insider's view not just of shifting generational tastes or the specter of "neo-prohibitionists," but the seismic explosion of wineries competing for our (increasingly distracted) attention. You'll discover how direct-to-consumer (DTC) wine marketing—once an afterthought—has grown into a multibillion-dollar necessity, and how Barbara Gorder helped drive this revolution by importing lessons from fields as disparate as luxury beauty and global snack foods. With wit and blunt honesty, she uncorks tales of exclusion—women in marketing meetings, outsiders "not related by blood or marriage"—and explains how diversity and collaboration are quietly rewriting the rules of success. Listen in as Paul Kalemkiarian grills her on why most wineries have only now started talking to their customers (and still don't know their acquisition costs), why the wine industry's language gap drives away curious drinkers, and how the future lies not in doom-and-gloom narratives, but in creative marketing and open doors. This is a rare tasting of industry confessionals, hard marketing truths, and what it really takes to stand out when your competitors have multiplied from 7,500 to over 11,000 in under five years. By the end, you'll have a seat at the table with the most eccentric thinkers in wine, understand why "my wine sells itself" is a myth, and get a glimpse at the future of how—and to whom—wine is going to be sold.     #wineindustry #DTCwine #BarbaraGorder #PaulKalemkiarian #winemarketing #winebusiness #winerycompetition #winesymposium #FreetheGrapes #directtoconsumer #wineclubs #winediversity #wineexperience #wineeducation #winesalesstrategies #winetech #digitalmarketing #womeninwine #wineconsumertrends #winepodcast  

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