In this episode, Jose Cruz speaks with Joseph Good, Senior VDC Manager at Gilbane Building Company, about his journey in the construction industry, the importance of VDC, and the challenges faced in adopting new technologies. They discuss the significance of data management, the evolution of construction practices, and the future of the industry, including labor trends and the need for advocacy among young professionals. Joseph shares valuable insights and advice for those entering the field, emphasizing the importance of creating opportunities and building relationships within the industry.
Takeaways
Joseph's childhood experiences with Legos shaped his interest in architecture.
Hands-on internships provide more learning than traditional coursework.
VDC serves as a critical intersection between construction, engineering, and architecture.
Early decisions in projects can save time and money.
Tech adoption remains a significant challenge in the construction industry.
Data management is essential for project success and efficiency.
A shared model is necessary for effective coordination among teams.
#vdc #bim
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44:05
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44:05
Why Cintoo's CEO Says Point Cloud Compression Changes Everything
In this episode, Jose Cruz speaks with Dominique Pouliquen, CEO of Cintoo about his extensive journey in the 3D technology space, particularly focusing on photogrammetry and laser scanning. They discuss the importance of these technologies in architecture and construction, the concept of digital twins, and the evolving role of AI in the industry. Dominique shares insights on the challenges of implementing digital twins, the future of the metaverse in industrial applications, and lessons learned in product management and market adoption.
Takeaways
Dominique's journey in 3D technology began with a passion for graphics.
Laser scanning is crucial for creating accurate architectural models.
Digital twins are dynamic models connected to real-time data.
The industrial metaverse focuses on practical applications rather than social interactions.
Cost and knowledge gaps hinder the widespread adoption of digital twins.
Product management is essential for successfully bringing technology to market.
AI is increasingly being integrated into technology solutions.
The future of building engagement will involve more automation and digital tools.
Understanding the difference between must-have and nice-to-have features is key.
The potential of digital twins and AI is still largely untapped.
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45:29
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45:29
Why Agentic AI will handle the boring 80% of engineering workflows
This conversation explores the intersection of law and engineering, particularly focusing on the accessibility of building codes and the implications of AI in civil engineering. Daniel Calabro, founder of Ferris shares his personal journey from engineer to entrepreneur, discussing the challenges and opportunities presented by AI technologies. Key themes include the importance of trust and education in adopting AI, the talent shortage in the engineering field, and the vision for Ferris as a central hub for engineering tools and data. The discussion also touches on the legal precedents surrounding public access to codes and the potential for innovation in the industry.
Takeaways
Code should be publicly accessible if it's law.
AI can enhance engineering workflows but can't replace human judgment.
Building personal relationships in engineering improves project outcomes.
The engineering industry faces a talent shortage due to risk and pay issues.
AI can help bridge knowledge gaps in engineering teams.
Trust and education are crucial for AI adoption in engineering.
Public access to building codes can drive innovation.
Ferris aims to centralize engineering tools and data.
The future of civil engineering involves integrating AI into daily workflows.
Engineers need to adapt to new technologies to remain relevant.
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54:22
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54:22
How an anthropologist view AECO marketing in the age of AI
In this episode, Anne James shares her journey from founding a magazine to becoming a fractional CMO for tech startups. She discusses the importance of persistence in marketing, the unique challenges of the AEC industry, and the evolving role of AI in marketing strategies. Anne emphasizes the need for marketers to find their voice and adapt to new platforms while maintaining authenticity. She also highlights the significance of community building and the role of founders in shaping brand narratives.
Key Takeaways
Anne's journey into marketing was unconventional, starting from a passion for art and writing.
Building a brand requires persistence and creativity, especially in the early stages.
The transition from running a magazine to working with tech startups involved adapting to team dynamics.
Understanding the target audience is crucial for effective marketing in the AEC industry.
B2B and B2C marketing strategies differ significantly in approach and execution.
Creating awareness for startups involves providing valuable content and solutions to potential clients.
Finding a brand's voice is essential for authentic communication with the audience.
AI tools can enhance marketing efforts but should be used thoughtfully to maintain authenticity.
Founders need to engage with their audience and share their vision to build a strong brand.
The marketing landscape is evolving, offering new opportunities for marketers to establish their presence.
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39:28
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39:28
How an anthropologist views AECO marketing in the age of AI
In this episode, Anne James shares her journey from founding a magazine to becoming a fractional CMO for tech startups. She discusses the importance of persistence in marketing, the unique challenges of the AEC industry, and the evolving role of AI in marketing strategies. Anne emphasizes the need for marketers to find their voice and adapt to new platforms while maintaining authenticity. She also highlights the significance of community building and the role of founders in shaping brand narratives.
Key Takeaways
Anne's journey into marketing was unconventional, starting from a passion for art and writing.
Building a brand requires persistence and creativity, especially in the early stages.
The transition from running a magazine to working with tech startups involved adapting to team dynamics.
Understanding the target audience is crucial for effective marketing in the AEC industry.
B2B and B2C marketing strategies differ significantly in approach and execution.
Creating awareness for startups involves providing valuable content and solutions to potential clients.
Finding a brand's voice is essential for authentic communication with the audience.
AI tools can enhance marketing efforts but should be used thoughtfully to maintain authenticity.
Founders need to engage with their audience and share their vision to build a strong brand.
The marketing landscape is evolving, offering new opportunities for marketers to establish their presence.
Buildings 2.0 dives deep into the technology, trends and talent reshaping the structures where we live and work. Hosted by Jose Cruz Jr, this podcast brings you interviews with the industry’s brightest minds, from visionary architects and property owners to chief innovation officers. Brought to you by Integrated-Projects.com.
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