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Brand ambassadors have long been part of the watch industry. From actors and athletes to musicians and explorers, these familiar faces help bring brands' watches to a wider audience. But can that visibility do more than sell watches? Can it spark interest in horology among people who might never have given the hobby a second thought?
In this episode of Fratello Talks, Nacho, RJ, and Daan discuss the role of brand ambassadors and their potential to introduce watches to a new generation of enthusiasts. We look at what makes an ambassador effective, whether a celebrity connection can translate into genuine enthusiasm, and how these partnerships fit into an industry that increasingly reaches people through social media and popular culture.

Welcome to another episode of Fratello On Air. We're back after a couple of weeks under the weather and ready to talk watches. But we're not just talking about them; we're also asking whether watch financing has helped or hurt the hobby we all enjoy. Perhaps that's an easy question, but the tougher one is whether we'd do it! We hope you enjoy the episode.
Unless you've been living under a rock for the last several years, it's impossible not to notice the easy offers of watch financing on every retailer's website. In fact, paying in installments is even an option on eBay! Today, we'll talk about the effect on the industry and whether we'd ever consider it.
 Handgelenkskontrolle
This week, after a brief discussion about our recent maladies, we discuss the Laver Cup. Mike attended the final day in London and reflects on the experience. This kicks off a discussion about Rolex, the brand's sponsorship of the tournament, and some of the other watches seen on the players and coaches. Next, Balazs mentions Michael Jordan's former Ferrari 550 Maranello, which is currently up for auction on Joopiter. Then, Mike mentions the Donut Watch, which arrived soon after our last episode. For the Handgelenkskontrolle, Balazs is wearing the new Albishorn Type X-Graph, a cool chronograph with a polycarbonate dial. Mike is rather boring because he's still wearing the same watch as three weeks ago! It's his trusty Rolex Submariner 14060M.
Watch financing
Our longtime listener Cezary recently wrote to us asking whether watch financing has been a boon to the industry. Well, the short answer is that, of course, it has benefitted sellers. That said, is it an option buyers should consider? Mike recalls buying his Rolex Explorer 14270 back in 1998 using a 0% store credit card financing scheme over 12 months. It worked, but we're sure the scheme often backfired on buyers. Furthermore, we can imagine it's tempting to purchase a watch that's tough to find when the funds aren't readily available. But is it the right move to make? Then again, maybe there's a scenario in which a loved one is graduating and a watch is an important gift. We ponder these situations and more on today's episode.
We hope you enjoy today's show, and thank you for listening! As always, if you have any ideas for show topics, feel free to let us know.

What if you had to choose just one watch from your entire collection and let everything else go? No backups, no rotation, and no keeping that one watch you rarely wear “just in case.” In this episode of Fratello Talks, Nacho, RJ, and Daan take on that particularly difficult hypothetical. The interesting part is that choosing one watch isn't necessarily about picking the most expensive, technically impressive, or historically significant piece. A collection can contain watches that serve very different purposes, and personal attachment can matter just as much as specifications. So what happens when all those factors have to compete for a single spot? Tune in to find out.

When it comes to vintage watches, few brands have as much depth as Rolex. Over more than a century, the company has produced an enormous range of models, references, and variations that have become firmly established among collectors. From tool watches built for specific purposes to understated everyday models, there's plenty to explore beyond the obvious choices. In this episode of Fratello Talks, Nacho, Jorg, and Max discuss their favorite vintage Rolex models. Each has selected two watches that stand out due to their design, history, collectibility, and simply how much they enjoy them. The vintage Rolex catalog has plenty of familiar names, but it's interesting to see what references the guys gravitate toward. If you want to find out which watches made the cut, tune in!

Vintage watches can seem intimidating when you first start looking. There are unfamiliar references, decades of production changes, questions about originality, and the ever-present possibility of an expensive service bill. But you don't necessarily need a huge budget to get into vintage watches. In fact, €5,000 opens up a surprisingly broad selection. In this episode of Fratello Talks, Nacho is joined by Daan and Max, the latter of whom usually spends his time behind the camera but joins the podcast for this episode. The three discuss the vintage watches they would consider buying with a €5,000 budget. Each participant has selected three watches, with a few honorable mentions along the way. As always, the aim isn't to create a definitive buying guide. Instead, it's an opportunity to explore some options at this price point and explain what makes them interesting.