Every NBA Team's Business Storyline for the 2025-26 Season
In today's episode, we explore every NBA team's business storyline for the 2025-26 season starting tonight!
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How The NBA's $77 Billion Media Deal Redefines the Viewing Experience
In today's episode we analyze the NBA's new $77B media-rights deal set to take into effect this 2025-2026 season.
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7:49
How Michael Jordan and Gatorade Changed Sports Marketing
In today's episode we look back at one of the most iconic basketball advertisements, Gatorade's 'Be Like Mike', and the impact it had on the sports marketing industry.
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7:52
NBA Agent Interview: Managing Jimmy Butler, Media Narratives, and the Modern NBA
In today's episode I speak with NBA Agent Bernie Lee. We discuss his experiences managing Jimmy Butler, navigating the media, and more.
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Private Equity in Basketball Interview w/ Jesse Silvertown
In today's video, we explore private equity entering the college basketball world with Jesse Silvertown. Jesse Silvertown is the principal at Hesperus, a New York-based forensic M&A firm that works across private equity and sports. He previously was the CFO at a high-growth startup, and the sports, media and entertainment forensics co-chair at Ernst & Young.
Welcome to Swish Insights - Join Noah, as he explores the $10B+ business behind basketball, analyzing trending topics through breakdowns and discussions with industry executives.
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