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The Makeup Insider

Vanessa Barney
The Makeup Insider
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  • The Business of Bridal: Pricing Strategies with Vanessa, Megan & Adele
    Send us a textIn this episode, Vanessa chats with bridal makeup artists Megan and Adele about the realities of working in the bridal industry. You’ll hear:Getting started in bridal makeup – how retail counters, experimentation, and building a signature style lay the foundation.Pricing strategies – packages vs à la carte, setting fair yet sustainable rates, and communicating transparently with clients.Managing extras – travel, accommodation, and why clear boundaries upfront matter.Marketing & branding – building a reputation, using high-quality visuals, and keeping the client at the heart of your brand.Education & networking – the value of workshops, mentoring, and shadowing experienced artists at weddings.Digital tools & trends – how embracing content creation and online platforms can grow your reach and client base.Lessons learned – the balance between artistry, business, and heart in bridal beauty.Whether you’re a new artist, or an industry pro, this conversation will give you insights, tips, and inspiration from three different journeys in bridal makeup.The Bridal Edit by Adele @the.makeupinsiderRates Guide Pro Artist Discount Kit List Follow TMI on IG Follow Vanessa on IG
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  • Navigating the World of Creative Representation with Dolores Lavin
    Send us a textIn this episode of The Makeup Insider, I sit down with Dolores Lavin, the powerhouse behind DLM Management, to unpack the world of creative representation and what it really takes to build a successful career as a creative agent.Dolores has been in the industry since the early ’90s, building a reputation as a dedicated agent who not only manages the business side but also nurtures the personal growth of the artists she represents. With nearly four decades of experience, she shares her unique perspective on how agents and artists can work together to achieve long-term success.What We Cover in This Episode:Dolores’ unexpected journey into becoming an agent.The true role of an agent — and why it’s more than just booking jobs.Why communication and personal relationships are at the heart of representation.How Dolores helps artists map out their career paths strategically.The importance of balancing editorial work with commercial opportunities.The traits and personalities that stand out when she’s looking to represent talent.Practical advice for artists seeking representation in today’s industry.Whether you’re an aspiring makeup artist, hairstylist, or creative professional, this conversation is packed with valuable insights into the business side of artistry — and the powerful role an agent can play in helping you [email protected] Guide Pro Artist Discount Kit List Follow TMI on IG Follow Vanessa on IG
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  • What’s in the Price? Bridal Makeup Insights from 4 Artists.
    Send us a textNavigating the Bridal Makeup Industry: Pricing Strategies & Insights from Experienced ArtistsPricing your services as a makeup artist can feel like walking a tightrope  balancing your skills, expenses, market value, and confidence. In this episode of The Makeup Insider, Vanessa is joined by fellow artists Mel, Megan, Jacqui, and more to unpack what really goes into setting your rates and building a sustainable bridal business.Together, they share candid insights on:The real costs of running a freelance makeup business (GST, taxes, super, and more)How to calculate your earnings and factor in seasonal workWhy pricing is as much about brand perception as it is about skillThe power of word-of-mouth and industry connections over social media aloneHow to adapt your pricing as your life and skills evolveSimplifying your packages so clients understand and value your workWhether you’re just starting your makeup career or are a seasoned artist looking to refine your business strategy, this conversation will give you practical tools and fresh perspectives to confidently set your prices and stick to them.Get to know the guests.jacquibradfield.com.au@jacquibradfieldmakeup Megans website @meganharrisonmakeup @melricciomakeup @the.makeupinsiderRates Guide Pro Artist Discount Kit List Follow TMI on IG Follow Vanessa on IG
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  • Fashion MUA Ciara O’Shea shares her journey—from working with the Pussycat Dolls to Madonna, and being part of legendary teams like Charlotte Tilbury’s and Pat McGrath’s—plus everything in between.
    Send us a textIn this inspiring and in-depth episode, Vanessa sits down with London-based makeup artist Ciara O Shea to explore her incredible journey from a small town in Ireland to the forefront of the international fashion scene.Ciara shares how a childhood love of fashion magazines sparked her passion for beauty, leading her to study at the London College of Fashion and kick-start her career in retail makeup. She opens up about navigating the world of freelance artistry, comparing the pros and cons of self-representation versus working with an agent, and offers real talk about persistence, creativity, and staying relevant in an ever-evolving industry.We dive into behind-the-scenes stories from working with major names like The Pussycat Dolls and Madonna, and hear what it’s really like backstage at fashion shows and on set for editorial shoots. Ciara also talks about building her own beauty brand, Pro Shine, and how she’s using tools like AI and social media to grow her presence and connect with a global audience.This episode is packed with insight, humour, and practical advice for makeup artists and creatives alike.Highlights:• Growing up in Ireland and discovering a love for beauty• Training at the London College of Fashion• Breaking into the fashion industry - working under Charlotte Tilbury and Pat McGrath. • Working with celebrities and navigating high-pressure environments• Freelancing versus agency representation• Launching her brand, Pro Shine• Using AI and social media to build a modern personal brandCiara Does Makeup [email protected] Guide Pro Artist Discount Kit List Follow TMI on IG Follow Vanessa on IG
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  • PR 101 for Creatives: What to Know Before Reaching Out
    Send us a textIn this episode, Vanessa chats with experienced PR consultant Ebanny, who shares how creatives from makeup artists to photographers can catch the attention of PR agencies and build lasting relationships in the industry. You’ll learn how to pitch yourself, why engagement matters more than followers, and how to approach PR gifting with creativity and professionalism.What You'll Learn:How to pitch yourself to PR agenciesWhat PR reps really look forThe importance of authentic contentWhy engagement matters more than follower countHow to build a community that brands want to partner withLinks & Mentions:Ebanny's brand: [email protected] Guide Pro Artist Discount Kit List Follow TMI on IG Follow Vanessa on IG
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Über The Makeup Insider

The Makeup Insider is a fortnightly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney.. Finding your community of other likeminded mua’s – the creative, artistic, talkative, flexible, adaptable with a good eye for colour kind-of-people, can often be daunting. Like, where do you start? The Makeup Insider is designed for just that. To build a collaborative online community of artists to build their confidence, connections and help drive their career to the next level.If you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways in the show notes and subscribe so you never miss an episode. Find Vanessa @vanessabarney @the.makeupinsider
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