The Voice of Retail

In this episode of The Voice of Retail podcast, host Michael LeBlanc sits down with one of retail technology's most accomplished leaders: Julie Averill, former Chief Information Officer of Lululemon and REI, and author of the new book Chief Impact Officer: Real Transformation Comes from Human, Not Just Artificial Intelligence. Joining the conversation is Menachem Salinas, Co-Founder and Chief Revenue Officer of Nimble, the expert AI web search platform making live web data enterprise-grade.

A self-described "serial retail technologist," Julie's career spans the defining chapters of modern retail technology. She spent a decade at Nordstrom leading pioneering omnichannel initiatives, drove a technology transformation as CIO of REI, and then took a leap to a then-$2 billion company called Lululemon — where, over eight years as CIO, she helped power the brand's growth to $10 billion. Today, she runs her own advisory business focused on enterprise AI adoption, and her new book makes the case that real transformation comes from people, not just technology.

Drawing on years of parsing signal from noise in the CIO chair, Julie delivers a masterclass in AI reality-checking. Her verdict on where retail stands in the AI journey? "Maybe the first inning." She argues the technology itself is now the easy part — the real reasons so many AI pilots fail are data quality, governance, workflow readiness and organizational capability. Julie shares the exact questions she asks to separate a slick demo from a solution built to survive contact with a real omnichannel operation: Whose data does this run on? What workflow actually changes, and for whom? Who owns the errors? What does this cost at scale? And she tells a cautionary tale of a board-driven AI pitch that promised everything — and why "yes, we can do everything" is the surest sign of an immature vendor.

Julie also maps the future of the CIO role itself: from technology gatekeeper to curious, strategic business enabler. With AI tools now arriving through the browser, control is gone — the new job is curation, education and helping executives tell what's real. The businesses that win, she argues, will be the ones that learn to evolve continuously and dream about what was previously impossible.

Menachem Salinas adds the vendor-side perspective, explaining how Nimble delivers real-time competitive pricing, digital shelf monitoring and out-of-stock intelligence across thousands of retail sites — and why he believes agentic commerce will transform e-commerce within twelve months. His candid ShopTalk Barcelona assessment: even the world's biggest brands rate no better than five out of ten on AI data readiness.

Julie's book Chief Impact Officer is available now everywhere books are sold. Learn more at julieaverill.com and nimbleway.com.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this Encore episode of The Voice of Retail, I’m joined by James B. Smith, Founder and CEO of Rare Placement, for a wide-ranging conversation on modern leadership, executive search, and the future of talent in the retail industry.

James brings an exceptional career journey to the mic, beginning in advertising with agencies like Grey and Ogilvy, moving into marketing leadership at Citibank, in leadership roles at Esquire and then Conde Nast Traveller—where he helped it become the top-performing title, even outpacing Vogue. His passion for growth and transformation led him to become a CEO, owner-operator, and eventually launch Rare Placement, a boutique executive search firm focused on personalized, human-centric talent solutions.

In our conversation, James emphasizes the power of storytelling—not just for brands, but for leaders. He reveals that every candidate he’s placed has gone on to become a client, a testament to his laser focus on culture fit, agility, and soft skills over just resumes. We dive into how executive hiring has changed, why modern CEOs need courage, humility, and the ability to say “I don’t know,” and how COVID permanently reshaped leadership styles and expectations around flexibility and culture.

James shares practical advice for current and aspiring retail leaders—from building a strong, concise personal narrative to investing in ongoing networking, not just when you're in transition. He stresses that succession planning should be an ongoing, layered strategy, and reminds executives that “people buy leaders, not logos.”

We also explore the increasing importance of board roles—both fiduciary and advisory—and how executives can position themselves for these opportunities by knowing what they uniquely bring to the table.

Whether you’re a retail executive planning your next move, a CEO rethinking your leadership team, or a rising leader wondering how to stand out, this episode is packed with actionable insights.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Artificial intelligence is rapidly transforming retail, but are retailers giving away too much decision-making power to algorithms?

On this episode of The Voice of Retail, host Michael LeBlanc welcomes back retail strategist, educator, speaker and author Carl Boutet to the podcast to discuss his latest book, The Flip. Drawing on more than three decades of retail experience and his work advising organizations around the world, Carl offers a thought-provoking perspective on how AI is reshaping retail strategy, customer engagement and business leadership.

The conversation begins with Carl's unique vantage point as a global retail observer. Fresh off another teaching engagement at the Asian Institute of Technology in Bangkok, Carl shares insights from Southeast Asia's rapidly evolving retail landscape. From super apps and mobile commerce to experiential shopping destinations and high-energy retail environments, he explains why emerging markets are often leapfrogging traditional retail models and creating new opportunities for customer engagement.

Michael and Carl then explore one of the most important topics facing retailers today: the growing influence of artificial intelligence on decision-making. Carl argues that while AI can dramatically improve efficiency, it also poses the risk that businesses become increasingly dependent on algorithmic recommendations, potentially sacrificing the creativity, differentiation, and strategic judgment that make brands unique.

At the center of the discussion is Carl's new framework outlined in The Flip. He introduces the four forces that he believes are fundamentally reshaping commerce: automation, optimization, contextualization and immersion. Together, these forces are changing how retailers attract customers, personalize experiences, manage operations and compete in increasingly digital environments.

The discussion extends beyond technology into the future of retail itself. Carl shares observations from his travels across Asia, highlighting how retailers are creating energy-rich destinations that blend shopping, entertainment, food and community. These experiences offer important lessons for North American retailers seeking to remain relevant in a world where consumers increasingly have unlimited digital choices at their fingertips.

Michael and Carl also examine the rise of AI-powered customer discovery, the future of search and marketing, the growing importance of trust, and why retailers must think carefully about where human value creation fits inside increasingly automated organizations. Carl explains why curiosity, organizational adaptability and a relentless focus on core business fundamentals remain essential leadership capabilities despite the rapid pace of technological change.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this very special live edition of The Voice of Retail podcast — the first live recording in nearly 550 episodes on the main-stage at Retaiul Council of Canada's STORE conference — host Michael LeBlanc takes the stage at Retail Council of Canada's STORE Conference in Toronto with three of Canadian retail's most compelling leaders: Julia Freeman, CEO of The Jilly Box, David Brownstein, President of Browns Shoes, and back on the podcast for his third visit Selwyn Crittendon, CEO of IKEA Canada and newly appointed Chair of the Retail Council of Canada Board of Directors.

Julia Freeman shares the remarkable story of The Jilly Box, co-founded by content creator Jillian Harris — fresh off her Independent Retail Ambassador of the Year 2026 award — which sells 20,000 surprise subscription boxes in under 24 hours, 27 seasons in a row, while championing small Canadian, women-owned and equity-deserving brands. Julia offers a candid assessment of the state of Canadian e-commerce, the patriotic "shop Canadian" wave reshaping consumer behaviour post-tariffs, and how The Market by The Jilly Box marketplace is delivering industry-leading conversion with four units per basket.

David Brownstein, fourth-generation leader of Montreal-based Browns Shoes, celebrates a banner week as his father, CEO Michael Brownstein, received the Lifetime Achievement Award at the Excellence in Retailing Awards Gala. David reveals the store design philosophy behind Browns' 71 locations — wide entrances, best merchandise up front, AI-embedded traffic counting — plus why Browns has never hired a store leader from outside in 86 years, and why brand partners like On, Birkenstock and UGG are complements, not competitors.

Selwyn Crittendon lays out IKEA Canada's grounded AI philosophy: better retailing, better operational efficiency, and better jobs — built on clean data, mandatory AI literacy training for 7,200 coworkers, and a firm commitment that AI augments rather than replaces people. He also unpacks IKEA's small-format expansion strategy, from plan and order points pioneered in Canada to the new London, Ontario store and IKEA's bold SoHo move in New York, and explains why sustainability paired with affordability is "the new superpower of retail."

The conversation ranges from family business dynamics and talent retention to influencer marketing strategy — including Julia's advice that your associates and small business partners may be your most powerful untapped brand ambassadors — and wraps with David's three keys to retail success today: empower frontline employees to make customer-service decisions, break down organizational silos to stay agile in the AI era, and invest relentlessly in retaining great people.

Recorded in front of a live studio audience — complete with a surprise Jilly Box giveaway featuring the sold-out first-ever men's box — this episode captures the energy, optimism and hard-won wisdom of Canadian retail's best, and Selwyn's reflections on why he stepped up to chair the RCC board during turbulent times.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

As global trade faces unprecedented disruption, international eCommerce remains one of the most compelling growth opportunities for retailers and brands. On this episode of The Voice of Retail, host Michael LeBlanc welcomes Matthew Merrilees, CEO North America at Global-e, with special guest co-host Jim Okamura, co-founder of the Global eCommerce Leaders Forum, for a deep dive into the future of cross-border commerce and global retail expansion.

Drawing on more than two decades of experience spanning international logistics, eCommerce, supply chain management, and global retail growth, Matthew provides a practical and insightful perspective on how brands can successfully navigate today's increasingly complex global marketplace.

The conversation explores how supply chain disruption has evolved from a temporary challenge during the pandemic into a permanent strategic consideration for retailers. Matthew explains why agility, scenario planning, and operational flexibility have become essential capabilities for brands seeking sustainable growth in an environment shaped by tariffs, geopolitical uncertainty, changing regulations, and shifting consumer expectations.

A central theme of the discussion is profitability. Matthew reveals why virtually every conversation with retailers today centres around profitable growth rather than simply pursuing top-line revenue. He discusses how brands are optimizing inventory allocation, managing duties and tariffs, leveraging duty drawback programs, simplifying technology stacks, and improving international fulfilment strategies to protect margins while expanding globally.

Matthew shares why customers around the world continue to expect seamless, localized shopping experiences regardless of where a retailer is based. Whether shopping in Canada, Europe, the Middle East, or emerging markets, consumers increasingly demand domestic-like experiences that remove friction from cross-border transactions.

Throughout the episode, Matthew outlines the characteristics that distinguish the most successful global brands. Digital-first thinking, calculated risk-taking, strong brand differentiation, and customer-centric innovation consistently separate market leaders from competitors. He argues that retailers who continue investing and expanding during periods of uncertainty are often best positioned to capture future growth.

The episode concludes with a powerful call to action for retailers and brands considering international expansion: don't wait. As Matthew notes, consumers around the world are already discovering brands online. The question is no longer whether brands should go global—but how quickly they can do it profitably and effectively.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.