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Under the Influence from CBC Radio

Under the Influence from CBC Radio

Podcast Under the Influence from CBC Radio
Podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

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  • S10E25 - Ask Terry 2021
    This week, it’s our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, what has changed most - and least - since the Mad Men era and why the wrong people are put into marketing departments so often. It's been a fun 10th season. Thanks for tuning in.
    6/24/2021
    28:03
  • S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands
    This week, we talk about Fake Hollywood Brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades.
    6/17/2021
    28:12
  • S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism
    This week, we explore Cemetery Tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation destinations based on the final resting places of famous people. And cemeteries are using marketing to attract those tourists.
    6/10/2021
    27:32
  • S10E22 - The Show Must Go On: Broadway Marketing
    This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun.
    6/3/2021
    27:18
  • S10E21 - Too Many Turk Brodas: Trading Card Marketing
    This week, we trace the history of Trading Cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business.
    5/27/2021
    27:39

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