A Beginner's Guide to AI

How is artificial intelligence transforming the way we approach marketing? In this episode, we dive deep with Kasper Sierslev, founder of Zite, to uncover the real-world opportunities and challenges of AI in marketing.Discover how forward-thinking brands are leveraging AI tools to spark creativity, streamline campaigns, and stay ahead in a rapidly evolving digital landscape.📧💌📧Ready to take your business to the next level? Subscribe for more AI strategies, share your questions in the comments, and visit our website for free resources. Don’t miss exclusive content in our newsletter—sign up today: ⁠⁠⁠beginnersguide.nl⁠⁠⁠📧💌📧💡 Key Highlights:Kasper Sierslev shares his journey and unique perspective on embedding AI into marketing strategiesTop AI tools for marketers and how to use them for impactful resultsThe importance of a human-centric approach to AI in marketingInsights on the future of AI and how brands can stay aheadActionable advice for marketers looking to adopt AI today🧾 Quotes from the Episode:“It’s not super easy sitting on the other side doing creative work and just saying, ‘We made this great film, look how funny it is.’ That’s gut feeling, it’s opinions. For almost 20 years now, creativity and branding has lost a lot.” - Kasper Sierslev“I think it’s super easy to do something now, but we don’t really have the big AI tech companies here yet. Maybe that’s because of copyright laws or the lawsuits happening at the moment. Still, we can build on top of the bigger models and protect what we’re doing as it goes back into the loop.”Kasper Sierslev📂 Chapters (experimental feature):00:00 Introduction & Kasper Sierslev's Background04:00 AI Tools for Marketers08:00 Creativity, Branding & AI15:00 Human-Centric AI in Marketing25:00 Real-World AI Marketing Case Studies33:00 Challenges & Cultural Shifts in Advertising41:00 The Future of AI in Marketing50:00 Practical Advice for Marketers🔗 Where to find Kasper Sierslev:LinkedInZite Website, where you also find the In-house Barometer!---Tune in to get my thoughts, and don’t forget to subscribe to our Newsletter!Music credit: "Modern Situations" by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.

Humayun Sheikh on the Agentic Web, Trust, and the Agentic EconomyHumayun Sheikh joins Dietmar Fischer to explain what happens when AI stops recommending and starts doing. We explore the Agentic Web, a new layer where personal AI agents and verified brand agents collaborate to complete tasks like booking travel, coordinating meetings, and shopping with trust built in.You will learn what makes a real AI agent, why autonomy matters, and how multi-agent systems unlock an agentic economy. We also tackle the marketer’s question: what happens to SEO when the buyer becomes an assistant agent choosing on your behalf? Humayun breaks down how identity, verification, and trusted lists can reduce scams and make agentic commerce safe and usable.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comChapters00:00 Welcome and Humayun’s journey from gaming to DeepMind03:01 What is an AI agent: autonomy and decision-making08:20 The Agentic Web: discoverability, connectivity, trust and commerce rails23:47 Personal agents in practice: preferences, handles and onboarding in minutes29:53 Verified brand agents and trust: domains, identity and safe agentic buying48:12 Risks, AGI fears, corporations vs countries and what comes nextQuotes from the Episode“There has to be a hint of autonomy within an agent.”“We have provided the rails of discoverability, connectivity, communication, trust. And commerce.”“Your aggregator is your own agent. It holds your preferences. It doesn’t pass it to anybody.”“Anybody who has a website should have an agent, or will have an agent.”“I was the first investor in DeepMind.”“We will not have countries, we will have corporations.”Where to find Humayun SheikhFetch.ai - your personal AIASI1.ai - the LLMFollow Humayun on LinkedIn!Music credit: "Modern Situations" by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.

The Rising Cost of Intelligence: What Expensive AI Means for the WorldArtificial intelligence is reshaping how we work, learn, and create. But as frontier AI models become more capable, their costs are rising faster than ever. This episode of A Beginner’s Guide to AI dives into the global AI divide, exploring how price, compute, infrastructure, and access are quietly determining who benefits from AI and who risks falling behind.Listeners will discover why advanced AI models cost so much to train and run, how high prices can concentrate innovation in wealthy institutions, and why access to strong models is becoming a new form of economic and educational inequality. Through vivid examples and clear explanations, Professor Gephardt guides listeners through the real-world consequences of expensive AI and what can still be done to ensure a more inclusive future.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧About Dietmar Fischer Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode:“When intelligence becomes expensive, opportunity becomes exclusive.”“A great model is useless if only a handful of people can afford to use it.”“If AI becomes a privilege, innovation shrinks to the size of the elite who control it.”Chapters00:00 The Hidden Price of Intelligence04:12 Why Cutting-Edge AI Is So Expensive12:47 How AI Costs Create a Global Divide21:30 Real-World Case Studies on AI Access32:18 Practical Ways to Narrow the AI Gap39:42 Final Thoughts and Key LessonsMusic credit: "Modern Situations" by Unicorn Heads 🎧✨ Hosted on Acast. See acast.com/privacy for more information.

Context rot is one of the most underestimated risks in artificial intelligence today. In this episode of A Beginner’s Guide to AI, we explore how AI systems trained on static data slowly drift away from reality while continuing to sound confident, helpful, and persuasive.You’ll learn why large language models struggle with time, why feeding more information into AI can backfire, and how outdated knowledge quietly sabotages decisions in marketing and business. This episode explains the difference between timeless principles and perishable insights, and why trusting AI without checking freshness can cost credibility and money.Key topics include context rot in AI, outdated training data, long context window limitations, AI decision-making risks, and practical strategies like retrieval-augmented generation and smarter context engineering.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: beginnersguide.nl📧💌📧About Dietmar Fischer:Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“Fluency is not accuracy, even though our brains desperately want it to be.”“More context doesn’t make AI smarter, it often makes it confused.”“AI confidence is cheap. Verification is expensive.”Chapters00:00 Context Rot and the Illusion of Smart AI05:42 Why AI Knowledge Freezes in Time12:18 When More Context Makes AI Worse19:47 Business and Marketing Risks of Context Rot27:05 How to Reduce Context Rot in Practice34:40 What Humans Must Do Better Than AIMusic credit: "Modern Situations" by Unicorn Heads 🎧 Hosted on Acast. See acast.com/privacy for more information.

Machine learning is everywhere, yet rarely understood. In this episode of A Beginner’s Guide to AI, we strip away the hype and explain how machine learning actually works, why it’s so powerful, and where it quietly goes wrong.You’ll learn how machines are trained on data rather than rules, why predictions are not understanding, and how real-world systems can produce unfair outcomes even when they look accurate. A real healthcare case shows how a cost-based algorithm systematically underestimated medical need, revealing the hidden dangers of proxy metrics.This episode covers machine learning basics, ethical AI, algorithmic bias, fairness, and transparency in a way that is accessible to beginners and useful for professionals.📧💌📧Tune in to get my thoughts and all episodes, don’t forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧Quotes from the Episode“Machine learning gives you what you measure, not what you value.”“The algorithm didn’t invent bias. It learned it efficiently.”“A perfect prediction of the wrong thing is still failure.”Chapters00:00 Machine Learning Without the Myth04:12 How Machines Learn From Data10:45 Types of Machine Learning18:30 The Cake Example26:05 Healthcare Case Study36:40 Ethics, Bias, and Proxies45:50 Final TakeawaysAbout Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him.Music credit: Modern Situations by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.