Behind the Scope

Design used to mean something. Now it's a $5 Fiverr logo and an AI prompt away. So what the hell happened?

In this episode, we're getting into the uncomfortable truth about how digitalization and globalization were just the beginning of what we are seeing today with AI.

We're talking about how design went from a specialized craft to a commodity, why platforms like Fiverr and 99designs accelerated the race to the bottom.

We also get into the ethics of it all: the outsourcing, the exploitation, the "exposure" economy, and what it means for creatives trying to build a real business today.

It's a common experience as a creative to lose out on a project to someone not as good. If we feel like our work is good, why isn't that enough? We kind of assume that if someone is the best option it should just be obvious. But clearly that's not how it works. A conversation on positioning and how communication can change everything.

Guest links:
Website: https://fromblandtobrand.com
LinkedIn: https://www.linkedin.com/in/tamara-from-bland-to-brand/
Instagram: https://www.instagram.com/fromblandtobrand/

Photo credit:
© Arnela Kameric

Most people run their business around deadlines, clients, and expectations. The toxic "hustle culture" rhetoric online tends to glorify consistent high productivity and being busy. Why are we leaving out the fact that half the population experiences a menstrual cycle is it left out of the productivity conversation?

Guest links:
Website: https://www.femergency.at
Instagram: https://www.instagram.com/femergency.at?igsh=MWhmdG5jemY0b25lZw%3D%3D

Photo credits:
© olivialaura.at

Behind the Scope hosts honest & transparent discussions about the creative industry, pricing creative work and all things business.

Follow links:
Instagram
Threads
YouTube

We may have unintentionally triggered the AI vibe coders on Threads. We pointed out an obvious issue: many AI-generated websites look impressive at first, but fall apart once a real client needs to edit or maintain them. No proper content management, no flexibility, and no clear handover after launch. So we asked ourselves is this really the future or are we setting clients back decades while devaluing our industry further?