Behind the Scope

What does success look like to you, and where did that definition come from? In this episode we get honest about how our answer to that question has changed, why we spent years chasing a version of success that wasn't actually ours, and what it felt like to scale down when the world around us treats growth as the only valid metric for success.

Laura Reichert is a photographer based between Munich and Vienna whose work is rooted in documenting people and authentic moments — and whose Studio Reichert project started as something deeply personal. After her grandfather, a typographer and artist, passed away, Laura began archiving his work, photographing his untouched workshop, and eventually turning his prints into something people could carry with them. In this episode we talk about keeping a creative legacy alive, why she stopped performing for the algorithm, what it means to document rather than photograph.

Guest links:
Website: https://laura-reichert.com
Instagram: https://www.instagram.com/lorakfilm/ & instagram.com/studio.reichert

Creative Boom surveyed young freelancers on the hardest parts of being a creative. The results weren't surprising and very relatable. In this episode we go through every single finding, share where we've been there ourselves, and get honest about the ones we're still figuring out. Money, burnout, AI anxiety, feeling replaceable, direction, visibility, client nightmares.

You've heard it a hundred times, even on this podcast – niche down, become the go-to person for one thing, and the right clients will find you. Our guest Marie Zieger disagrees. She calls herself radically anti-niche, and in this episode we get into why that advice can be just as harmful as it is helpful, what a business as a multi-hyphenate creative looks like.

Guest links:
Website: www.everyseason.xyz
Instagram: www.instagram.com/everyseason.xyz

Image copyright:
https://www.instagram.com/sophienawratil

It's our podcast anniversary! We are spilling the tea on the rebrand, why LinkedIn became our biggest unexpected driver, what changed for us when we started bringing guests on with an actual topic in mind. Thanks for listening for the last three years!