Behind the Scope

Where did all the emos, skaters, and indie kids go? And where are we finding meaning behind what we wear and who we belong to? The algorithm telling us how to think, AI homogenizing our research habits, 2025 was officially called the year of overwhelming okayness in brand identity. It's all connected. In this episode we get into why everything looks the same right now, in branding, on social media, in our homes, on our feeds, and what's driving it.

In this episode we sit down with Eva Christ, founder of Unmuted Collective, a Vienna-based platform making mental health visible in the workplace. We get into why creatives are statistically more prone to burnout than other industries and why loving your work actually makes you more at risk. We talk about our own mental health crises and how we got through it. One of the more honest conversations we've had on the podcast.

Guest links:
Website: https://www.unmutedcollective.at
Instagram: https://www.instagram.com/unmutedcollective.at

What does success look like to you, and where did that definition come from? In this episode we get honest about how our answer to that question has changed, why we spent years chasing a version of success that wasn't actually ours, and what it felt like to scale down when the world around us treats growth as the only valid metric for success.

Laura Reichert is a photographer based between Munich and Vienna whose work is rooted in documenting people and authentic moments — and whose Studio Reichert project started as something deeply personal. After her grandfather, a typographer and artist, passed away, Laura began archiving his work, photographing his untouched workshop, and eventually turning his prints into something people could carry with them. In this episode we talk about keeping a creative legacy alive, why she stopped performing for the algorithm, what it means to document rather than photograph.

Guest links:
Website: https://laura-reichert.com
Instagram: https://www.instagram.com/lorakfilm/ & instagram.com/studio.reichert

Creative Boom surveyed young freelancers on the hardest parts of being a creative. The results weren't surprising and very relatable. In this episode we go through every single finding, share where we've been there ourselves, and get honest about the ones we're still figuring out. Money, burnout, AI anxiety, feeling replaceable, direction, visibility, client nightmares.