Behind the Scope

You've heard it a hundred times, even on this podcast – niche down, become the go-to person for one thing, and the right clients will find you. Our guest Marie Zieger disagrees. She calls herself radically anti-niche, and in this episode we get into why that advice can be just as harmful as it is helpful, what a business as a multi-hyphenate creative looks like.

Guest links:
Website: www.everyseason.xyz
Instagram: www.instagram.com/everyseason.xyz

Image copyright:
https://www.instagram.com/sophienawratil

It's our podcast anniversary! We are spilling the tea on the rebrand, why LinkedIn became our biggest unexpected driver, what changed for us when we started bringing guests on with an actual topic in mind. Thanks for listening for the last three years!

Study, get a job, work your way up. In the creative industry that usually means junior, mid, senior, creative director, and often moving further and further away from the work you actually wanted to do.

In this episode we sit down with Alice Katter, founder of Out of Office Network and we get into why the traditional creative career ladder is outdated, what a non-linear career actually looks like in practice, and why going fully freelance isn't the only way out.

Guest links:
Website: https://www.alicekatter.com
Instagram: https://www.instagram.com/alicekatter

We scroll past hundreds of images every day. Most of them are well lit, well composed, perfectly optimized. Anna Baros is a Vienna-based architectural photographer who spent years inside the influencer world and the agency world, and came out the other side with a very clear opinion on how we got here.

We get into how algorithms fueled by patriarchy have flattened visual culture in ways that started long before the algorithm existed.

Guest links:
Website: https://anabarros.studio
Instagram: https://www.instagram.com/ANASBARROS/

How many episodes have we done on positioning? And even we still struggle to figure it out sometimes. In this episode we talk about why we decided to redo our website (again), and reveal a sneak peek of what to expect from the Faktor launch event.

RSVP to the event: https://luma.com/q82uxdre
Faktor: https://www.faktor.so/
Same Same: https://www.samesame.studio