Behind the Scope

Study, get a job, work your way up. In the creative industry that usually means junior, mid, senior, creative director, and often moving further and further away from the work you actually wanted to do.

In this episode we sit down with Alice Katter, founder of Out of Office Network and we get into why the traditional creative career ladder is outdated, what a non-linear career actually looks like in practice, and why going fully freelance isn't the only way out.

Guest links:
Website: https://www.alicekatter.com
Instagram: https://www.instagram.com/alicekatter

We scroll past hundreds of images every day. Most of them are well lit, well composed, perfectly optimized. Anna Baros is a Vienna-based architectural photographer who spent years inside the influencer world and the agency world, and came out the other side with a very clear opinion on how we got here.

We get into how algorithms fueled by patriarchy have flattened visual culture in ways that started long before the algorithm existed.

Guest links:
Website: https://anabarros.studio
Instagram: https://www.instagram.com/ANASBARROS/

How many episodes have we done on positioning? And even we still struggle to figure it out sometimes. In this episode we talk about why we decided to redo our website (again), and reveal a sneak peek of what to expect from the Faktor launch event.

RSVP to the event: https://luma.com/q82uxdre
Faktor: https://www.faktor.so/
Same Same: https://www.samesame.studio

Most creatives spend their careers chasing the next brief, the next award, the next step up the ladder. Dian did that for 20 years, at some of the most respected agencies in Austria, and then stopped to count what he actually had to show for it.

In this episode, Dian gets into what that realization felt like, why the advertising industry is brilliant at consuming creative talent without giving much back, and what it took to finally walk away and build something on his own terms. We talk about the award culture that shaped his entire career, why the definition of great work has fundamentally changed, and what it actually means to use your creativity for yourself.

Guest links
Website: https://www.cainne-angste.com
Instagram: https://www.instagram.com/cainne_angste/

The creative industry spends a lot of time romanticizing passion.That's how we got here. But there's a version of that passion that can make you bad at pricing your work, bad at setting boundaries, and bad at building a business around it. And there's another version that stops being about the client altogether and starts being about you.