#93 DE: Selbstständig, gemeinsam und pitchfrei – mit Frendz Club
This episode is in German. Julia and Clara, the founders of Frendz Club, share how they built a branding studio rooted in creative clarity and smart business thinking. They tell us all about managing finances and adapting to market changes as well as building strong client relationships and staying true to their values. They give us insights into what it really takes to sustain a creative business today.WebsiteInstagram
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55:44
#92 From Graphic Design to AR: Creativity, AI, and Self-Employment – With Hongwei Tang
Hongwei Tang, a creative technologist, shares his journey through the creative industry, discussing his diverse background in graphic design, photography, and coding. He reflects on his transition from internships to freelancing, his experiences with Spark AR at Meta, and the impact of the platform's closure on his career. Hongwei also addresses the evolving role of AI in the creative field and offers valuable advice for aspiring creatives, emphasizing the importance of community and overcoming fear in the pursuit of self-employment.WebsiteInstagram
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48:48
#91 Creative Strategy And Building Brands - With Gernot Preslmayer
In this conversation, Gernot, a seasoned brand designer and strategist, shares his journey from Austria to various global cities, including Dublin, London, and New York, before returning to Austria to establish his own branding studio, Duo. He discusses the evolution of his career, the unique business model of his previous company, Proxy, and the challenges and opportunities in the branding landscape, particularly in Austria. Gernot emphasizes the importance of creative strategy, client education, and authenticity in branding, offering valuable insights for aspiring entrepreneurs.Duo:WebsiteInstagram
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#90 Pride Month: Rainbow Washing, Inclusivity, Ethical Marketing
Happy Pride Month! This is a more serious episode where we discuss the implications of rainbow washing and what companies really need to be doing to support the LGBTQIA+ community.
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#89 Pricing: 4 Reasons Why You Should Not Bill By The Hour Anymore
In this short snippet from our course Creative Business Essentials, I highlight four reasons why you should not be using hourly-based pricing for you creative services.Get our full course
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Business school? What’s that? Join Rebecca & Rebecca owners of Same Same Studio, in conversations about their experiences going from freelancing to running an agency. Want honest tea from the inside of running a creative business? Then you have come to the right place.
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