Behind the Scope

It's a common experience as a creative to lose out on a project to someone not as good. If we feel like our work is good, why isn't that enough? We kind of assume that if someone is the best option it should just be obvious. But clearly that's not how it works. A conversation on positioning and how communication can change everything.

Guest links:
Website: https://fromblandtobrand.com
LinkedIn: https://www.linkedin.com/in/tamara-from-bland-to-brand/
Instagram: https://www.instagram.com/fromblandtobrand/

Photo credit:
© Arnela Kameric

Most people run their business around deadlines, clients, and expectations. The toxic "hustle culture" rhetoric online tends to glorify consistent high productivity and being busy. Why are we leaving out the fact that half the population experiences a menstrual cycle is it left out of the productivity conversation?

Guest links:
Website: https://www.femergency.at
Instagram: https://www.instagram.com/femergency.at?igsh=MWhmdG5jemY0b25lZw%3D%3D

Photo credits:
© olivialaura.at

Behind the Scope hosts honest & transparent discussions about the creative industry, pricing creative work and all things business.

Follow links:
Instagram
Threads
YouTube

We may have unintentionally triggered the AI vibe coders on Threads. We pointed out an obvious issue: many AI-generated websites look impressive at first, but fall apart once a real client needs to edit or maintain them. No proper content management, no flexibility, and no clear handover after launch. So we asked ourselves is this really the future or are we setting clients back decades while devaluing our industry further?

Some freelancers might know deep down that they should be charging more, but have they ever actually looked at their own numbers to confirm?

In this episode we talk about the psychology behind bad pricing decisions in the creative industry. Competition anxiety, fear of losing out on projects, and the discomfort of looking at your own financial reality. We explore why pricing stubbornness can be tied to identity and/or insecurity.