The forge of Unicorns - by Michele Brissoni

• 🎙️ EP58 - You Don’t Even Know What Good Looks Like. That’s Why Your Company is Stuck!

  They think they’re doing software right. But they’ve never seen real excellence.That’s the leadership trap and why companies stall, lose talent, and drift into mediocrity.In this honest conversation with unicorn builder Alexander Steeb, we expose the hidden dysfunctions behind underperforming IT teams, blind leadership, and the cost of hype-driven decisions.👉 Why most organizations don’t know what good looks like👉 How “walking assets” leave silently when excellence is missing👉 Why founders need coaching more than capital👉 And what PE firms must fix before trying to scaleThis one’s for CEOs, investors, and board members tired of “transformation” and ready for real evolution.🎧 Listen now and find out if your team is truly building toward excellence. Hosted on Acast. See acast.com/privacy for more information.

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• 🎙️ EP57 - When Excellence Isn’t Optional: How Healthcare Mastery Exposes IT’s Compliance Illusion

  Compliance isn’t excellence.And in today’s IT world, that illusion is costing millions — and lives.In this powerful episode, Michele Brissoni (Creator of the Unicorns’ Ecosystem and SW Craftsmanship Dojo®) is joined by Ute Mercker (Investment Director @IBB Ventures) to uncover a brutal but critical truth:✅ In healthcare, regulations protect human lives.👨🏻‍⚕️ But it’s doctors’ mastery, ethics, and relentless practice that actually save them.✅ In IT and software-driven organizations, leadership often hides behind compliance.🏥 But without behavioral excellence, they’re building risk — not resilience.✅ Compliance might keep you out of court.⚰️ But only mastery, like in a surgery room, will keep you alive in business.⸻Topics we explore in this conversation:• Why compliance isn’t enough to ensure excellence in modern industries• The dangers of “false safety” in software development and leadership• The awakening IT leadership must face to survive AI disruption• How behavioral engineering builds unbreakable organizations• How to upskill your org to the socio-technical excellence of healthcare⸻🎯 Awakening Week ThemeIf you lead a tech team, a company, or a portfolio…Now is the time to evolve. Compliance is just the starting block.Neuroscience-driven coaching is your real safeguard.🥋 Join the SW Craftsmanship Dojo® and elevate your software organization to elite standards:🌐 https://swcraftsmanshipdojo.com/#get-started📊 Request a non-binding Organizational Assessment to benchmark your company against true behavioral excellence.⸻🦄 Subscribe to The Forge of Unicorns for weekly insights in behavioral engineering, leadership, and transformation:https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/🎥 Join the Deep Dive and explore the full narrative on LinkedIn.⸻🔖 Hashtags:#Leadership #Technology #Healthcare #BehavioralEngineering #PrivateEquity #SoftwareDevelopment #venturecapital #healthcare #podcast #elite #transformation Hosted on Acast. See acast.com/privacy for more information.

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• 🎙️EP 56 - Professionalism Isn’t Optional

  Most startups don’t die from bad code. They die from bad leadership.In this episode of The Forge of Unicorns, I sit down with Bryony Cooper (VC, founder, and human-first investor) to unravel the silent killers of startup growth: vanity metrics, boardroom dysfunction, and uncoached leadership.🚨 You’ll learn:• Why professionalism becomes non-negotiable at Series A/B• How bad behavior at the top spreads like wildfire• Why burnout isn’t a founder failure—it’s a system failure• How elite organizations scale people and systems together• The power of a neuroscience-based leadership dojo to rewire culture“Every type of business is about people first.” – Bryony Cooper“You don’t find unicorns. You breed them via behavioral engineering” – Michele Brissoni📈 If you’re still betting on tools instead of people, you’re scaling chaos.🔊 Listen now and unlock what it really takes to evolve beyond the hype.📲 Subscribe on Spotify, Apple Podcasts, or YouTube.💡 Download the open-source Dojo and start building from within.https://swcraftsmanshipdojo.com/📬 Or contact us to get support in your journey to organizational excellence!https://brix.consulting/contact/#Leadership #VentureCapital #BehavioralEngineering #StartupGrowth #Upskilling #Burnout #Elite #Organizations #podcast #tech #techtalk Hosted on Acast. See acast.com/privacy for more information.

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• 🎙️ EP55 - From Mediocracy to Mastery 🧭 Rewiring Leadership

  🎧 EP55 – From Mediocracy to Mastery 🧭 Rewiring Leadership🏷️ How to escape organization mediocracy!Most teams aren’t broken — their leadership is underpowered.In this pivotal episode, Calm Capital’s Marty Balkema and David Horne reveal what really fuels sustainable growth: stewardship, not transformation.From owning vertical SaaS companies to rebuilding cultures from the boardroom down, Calm Capital shows us what happens when leadership gets the coaching, clarity, and support it actually needs.🧠 Inside the episode:Why 91% of digital transformations fail — and how stewardship flips the equation.The secret sauce behind Calm Capital’s high-performing software portfolio.Why emotional trauma, burnout, and disengagement are the hidden cost of leadership neglect.How the Unicorns’ Ecosystem pairs a SW Craftsmanship Dojo for developers with a dedicated evolution track for C-levels and boards — covering governance, OKRs, coaching, and strategy design.Real stories: how a 130-year-old sock manufacturer saved millions by starting small and leading smarter.🎯 This is the playbook for rewiring leadership and turning mediocracy into mastery — from founders to investors to boardroom chairs.🔍 Ready to go deeper?Get the open-source SW Craftsmanship Dojo and see how the Unicorns’ Ecosystem transforms products and people — together.🥋 https://swcraftsmanshipdojo.com/🦄 https://brix.consulting/services/unicorns-ecosystem/🔍 Want to know what’s really blocking growth in your org?We’ll run a free organizational using behavioral markers from the Unicorns’ Ecosystem — and show you where mediocracy hides (before it hits your ROI).📩 Less than 30 seconds! Just drop your email. We’ll handle the rest.No forms. No sales. Just insight.👉 https://forms.gle/eD5XXDqxgxHNAJhUA#leadership #podcast #stewardship #unicornsecosystem #softwareengineering #privateequity #organizationaldesign #OKRs #coaching Hosted on Acast. See acast.com/privacy for more information.

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• 🎙️ EP54 - Mediocrity is a leadership choice!

  When we say “mediocrity is a leadership choice,” we’re not just being dramatic. In this first face-off between researcher and investor, Mike challenges the venture capital mindset—and VC Oussama Glilah (@ Razor Capital) doesn’t just agree… he confirms it all.💥 From the absence of engineering standards to the myth of plug-and-play talent, this episode dismantles the fantasy that unicorns are born from flashy ideas or frameworks.🔧 They’re built—through behaviorally engineered environments, prompt design, and holistic-elite upskilling that replace cookie-cutter training in favor of more modern programs based on the latest neuroplasticity discoveries!💡 Key insights you’ll hear:• Why 99% of engineers fail to meet Tier A standards—and how to grow them in-house with the SW Craftsmanship Dojo®• The leadership behaviors that unconsciously install mediocrity• How BJ Fogg’s behavioral model unlocks resilience in tech orgs• The brutal waste of $2.5T in 2024 on failed digital transformations (and how 2025 looks even worse with GenAI hype!)• Real startup stories from frontier markets—evolving through user behavior and feedback loops🧠 This isn’t your average “transformation talk” that pours in money and harvests disappointment.It’s the confirmation of two decades of research behind the Unicorns’ Ecosystem:A human-centered system where culture, leadership, and behavior are the real tech stack to build elite organizations—and the tech-savvy organizations of the future.🔊 Ready to evolve?Hit play—and find out why Tier A teams aren’t hired. They’re engineered.⸻🤿 Full deep-dive article drops Thursday → Forge of Unicorns Newsletter🎧 Available on: Acast • Spotify • Apple • YouTube#ForgeOfUnicorns #CraftsmanshipDojo #DigitalTransformation #VCInsights #BehavioralEngineering #LeadershipMatters #GenAIHype #UnicornBuilders Hosted on Acast. See acast.com/privacy for more information.

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