Women in Data Podcast

What if you could ask your customers anything, and get an answer instantly?

In this episode of the Women in Data Podcast, we explore synthetic audiences: AI-powered simulations of real customer segments that are changing the way businesses understand people, test ideas, and make decisions.

Leanne breaks down how these audiences are built using real data and large language models, and why this approach removes many of the limitations of traditional research methods like surveys and focus groups.

We also dive into where this works best, where it doesn’t, and what it means for data and insight professionals today.

Rejection is something we all experience in our careers, but rarely talk about openly.

In this episode, Karen and Cecilia have an honest conversation about what setbacks actually feel like in data careers. From job rejections to ideas not landing and difficult feedback, they explore how these moments can impact confidence, identity, and growth.

Together, they share personal experiences, unpack the stories we tell ourselves after a “no”, and offer practical ways to reframe rejection without dismissing the emotional impact.

This episode is a reminder that resilience isn’t about being unaffected, it’s about learning how to process setbacks, build perspective, and keep moving forward in a way that’s sustainable and kind to yourself.

Have you ever stepped into a new role… and suddenly felt smaller than you expected?

You worked hard to get there. You have the experience. But a few weeks in, you walk into meetings and start second-guessing yourself. Everyone else seems more established, more confident.

And before you realise it, you start shrinking.

In this episode of the Women in Data Podcast, Karen is joined by Michelle Adebayo, Data and AI Governance Manager, who shares her experience of navigating imposter syndrome after joining an organisation where many colleagues had been there for decades.

Despite nearly a decade of experience in data governance, Michelle found herself stepping back in meetings, letting others speak for her, and questioning whether she really belonged. A candid moment with a mentor  forced her to confront what was really going on: fear.

Michelle shares how she rebuilt her confidence, learned the language of the organisation, and developed practical strategies to stay visible and influential in meetings.

If you’ve ever felt smaller in a role you worked hard to get, this episode will remind you of something important:

You earned your place. Your voice belongs in the room.

Are we becoming worse at our jobs because we use AI?

It’s a question so many of us are quietly asking. If AI can write the code, summarise the findings, build the deck… are we still building our skills, or slowly outsourcing them?

In this episode, I sit down with AI researcher Nora Petrova to unpack the guilt, the anxiety, and the real risk behind AI tools. But instead of fear-mongering, we focus on something practical: how to use AI as a learning accelerator.

Nora shares a simple but powerful framework:

Stay in the driver’s seat

Never outsource what you don’t understand

Use AI to invest in yourself, not automate yourself

Test whether you’re actually learning (or just feeling productive)

We also talk about the illusion of learning, the difference between junior and senior professionals in this new landscape, and how to navigate uncertainty without spiralling.

If you want to use AI confidently without losing your edge this episode is for you.

Tune in and rethink how you’re using AI today.

 Nora recommends to also watch: https://youtu.be/z3kaLM8Oj4o?si=Jr9amKNncuE4egKi

In this cohosted episode Karen and Cecilia reflect on questioning their careers in data from imposter syndrome and leadership doubts to navigating fast-moving industry change. They challenge the idea that seniority brings certainty, instead considering how ambiguity is constant and self-questioning can be an advantage. The conversation explores resilience, shifting environments, and detaching identity from job titles. They share a practical framework for gaining clarity: reflecting on strengths, tracking interests, learning from past roles, reality-checking through conversation, and defining what to start, stop, and continue—emphasising growth is an ongoing, imperfect process.