Do This, NOT That: Marketing Tips with Jay Schwedelson

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.
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Best Moments:
(00:36) Why preseason marketing is becoming the dominant trend for 2026
(01:40) How major brands like Salesforce are selling events a year in advance
(02:52) The specific "first 100" phrasing that increases webinar signups by 20%
(04:09) Using the concept of control to get people to register early
(05:15) Reddit's new Reminder Ads that let you test traffic for cheap
(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality
(07:58) Why the new reality show about neighbor feuds is peak television
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketing podcasts don't start with a debate about the structural integrity of nachos, but this isn't most podcasts. Jay Schwedelson and Daniel Murray team up for a "Bathroom Break" session that pivots from Super Bowl snacks to the specific AI tools actually worth using right now. They skip the doom-and-gloom headlines to share exactly what software is saving them hours on writing, slide decks, and video editing.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:39) Daniel shares his specific layering technique for making the perfect plate of nachos
(02:25) Why the Anthropic Super Bowl commercial perfectly captured the current nerd rivalry
(03:30) Claude is beating ChatGPT and Gemini for creative writing tasks
(04:05) The tool Jay uses to generate full slide presentations in seconds
(05:12) Descript remains the top choice for editing video and audio through text
(06:00) How to build a functional app in 15 minutes without writing a single line of code
(11:13) A healthier hack for the classic onion soup dip recipe
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most advice on public speaking is total garbage that makes you sound robotic. Jay Schwedelson reveals why common tips like memorizing your script or practicing in front of a mirror are actually sabotaging your success. Whether you are on a big stage or in a small conference room, learn why being perfect is boring and how to instantly connect with any audience without telling a single joke.
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Best Moments:
(01:47) Why memorizing your speech is the fastest way to bore your audience
(02:26) The reason practicing in front of a mirror is a total waste of time
(02:40) Why you should never practice in silence and how noise helps you prepare
(03:45) Stop opening with a joke and try this relatable tactic instead
(05:15) The myth of standing still and why you need to physically fill the space
(06:45) Why ending with a summary is a mistake and what you should do to drive action
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today.
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Best Moments:
(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days
(02:05) The minimum ad spend required to advertise on ChatGPT right now
(02:40) You can now list Vibe Coding as an official certification on your LinkedIn profile
(04:15) Why the headlines about Meghan Markle's products selling out are total marketing nonsense
(05:15) Breaking down the math that proves Super Bowl ads are actually a bargain
(06:55) The massive reality TV show is returning for its tenth season in Ohio
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketers treat automation like a "set it and forget it" task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with Daniel Murray to break down why the best automated sequences do not look automated at all. They also detour into some surprisingly practical relationship advice just in time for Valentine's Day.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:52) Why celebrating Valentine's Day a day early might actually be the smarter move
(02:37) How to write automated DMs that actually get replies instead of eye rolls
(03:30) Using GIFs and multimedia to make welcome emails feel less robotic
(04:29) The "Over the Top" strategy of inserting manual emails into automated streams
(06:45) Why sending emails at standard times like 9:00 AM is a guaranteed way to be ignored
(07:15) The power of sending automations at odd hours like 8:07 PM to boost open rates
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206