Do This, NOT That: Marketing Tips with Jay Schwedelson

A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today.
ㅤ
Best Moments:
(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days
(02:05) The minimum ad spend required to advertise on ChatGPT right now
(02:40) You can now list Vibe Coding as an official certification on your LinkedIn profile
(04:15) Why the headlines about Meghan Markle's products selling out are total marketing nonsense
(05:15) Breaking down the math that proves Super Bowl ads are actually a bargain
(06:55) The massive reality TV show is returning for its tenth season in Ohio
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketers treat automation like a "set it and forget it" task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with Daniel Murray to break down why the best automated sequences do not look automated at all. They also detour into some surprisingly practical relationship advice just in time for Valentine's Day.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:52) Why celebrating Valentine's Day a day early might actually be the smarter move
(02:37) How to write automated DMs that actually get replies instead of eye rolls
(03:30) Using GIFs and multimedia to make welcome emails feel less robotic
(04:29) The "Over the Top" strategy of inserting manual emails into automated streams
(06:45) Why sending emails at standard times like 9:00 AM is a guaranteed way to be ignored
(07:15) The power of sending automations at odd hours like 8:07 PM to boost open rates
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.
ㅤ
Best Moments:
(01:45) Left-justified email copy beats center-justified by 12% on click-through
(02:45) Add one reassurance line under a form, and submissions lift by 18%
(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage
(04:42) Every extra required form field drops submissions by around 9%
(05:15) Fridays are not dead, webinar attendance is up 75% year over year
(06:45) Remove social buttons from your landing page, and conversions rise by over 8%
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.
ㅤ
Best Moments:
(00:30) X is offering $1 million for the best long-form article on the platform this month
(01:50) New data shows Threads is actually beating X in daily mobile usage
(03:10) Using specific football terms in subject lines this week can boost opens by 15%
(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl
(04:15) You can now use paid boosting to target specific audiences for Facebook Live
(05:45) Lululemon is facing backlash over a major product failure with their new yoga pants
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day
(02:24) Daniel's diet while playing D1 college football at Cincinnati
(03:37) Why even the most boring B2B companies need to lean into the Super Bowl
(04:45) How to use X (Twitter) during the game to find relevant memes for your brand
(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement
(07:15) A clever strategy to target prospects based on which teams make the big game
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206