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Slow Flowers Podcast

Debra Prinzing
Slow Flowers Podcast
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  • Episode 722: Ondrea Kidd of Post Falls, Idaho-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN
    https://youtu.be/EiLxxVb7v9k?si=N590_MIvVkx3Yabg Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm’s status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Post Falls, Idaho. Through the use of uncommon botanicals and sustainable design practices, as well as Sowing Joy’s many floral-based hospitality projects, the added national attention reflects Ondrea’s desire to creatively express art and experiences with the flowers she grows. Sunflowers at Sowing Joy Farm Founded in 2020 by Ondrea and Chad Kidd in Post Falls, Idaho, Sowing Joy Farm began as a family passion project focused on growing heirloom, organic flowers to bring joy to their community. Since then, it has blossomed into a dynamic operation that offers u-pick flower experiences, wreath-making workshops, floral arranging classes, and overnight lodging at The Shepherd’s Hut. The Kidd family, including their six children and a granddaughter, plays an active role in the farm’s daily life, reflecting a deep-rooted dedication to both family and community values. Floral design by Ondrea Kidd Ondrea is the heart of Sowing Joy Farm, a passionate farmer-florist with a love for cultivating and designing with healthy, sustainably grown blooms. Her journey into floral design started with a deep connection to gardening and the joy that flowers bring to the lives of her customers and clients. Hand-tied bouquet The farm is nestled in the scenic landscapes of Northern Idaho, where Ondrea and her husband Chad live, along with their six amazing children, one beloved granddaughter, and a few farm animals who add to the charm of our farm. From lodging at The Sheperd’s Hut, their farm stay Tiny House, on-farm workshops, and u-pick events to wedding florals or everyday hand-tied bouquets, Ondrea spreads joy through flowers. Recently, this longtime Slow Flowers Member was featured as a top 10 Florist to Watch in an article featured by MSN.com – and we congratulate Ondrea for this recognition. I invited Ondrea to share her story today – in addition to our interview, please check out the beautiful, 3-minute video tour of Sowing Joy Farm, produced with the folks at Idaho Preferred, a program of the Idaho State Department of Agriculture. Through Sowing Joy Farm, Ondrea donates flowers to local and national organizations, as well as to individuals in need, as part of the farm’s Petals of Joy program. She says: “I believe flowers carry a special power to bring us closer together, to celebrate love and connection, and to remind us of the deep bonds we share with each other and our creator.” Follow the links in our show notes to learn more about how you can nominate a deserving recipient of a Petals of Joy bouquet. Find and follow Sowing Joy Farm at these social places: Instagram and FacebookMore about The Shepherd's Hut lodging Read More:MSN Story herePress Release here Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut ...
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  • Episode 721: Designer-Grower Annika McIntosh of Hazel Designs and a bonus tour of Bellingham’s Field to Floral Market
    https://youtu.be/E1exuo5iMOU A few weeks ago, I journeyed to Bellingham, a beautiful college town located close to the Washington-British Columbia border, where Annika McIntosh of Hazel Designs grows botanicals, designs gardens, and arranges flowers for everyday customers, weddings, and events. During what was a lovely morning in the garden and studio, I spent time with Annika to learn about how she has expanded beyond designing landscapes to fashion a floral-centric career. As she explained, rather than calling herself a "farmer-florist," she likes to say she's a "Designer / Grower." Not a farmer, per se, but a grower of uncommon and unique cut florals -- annuals, bulbs, perennials, shrubs, vines, trees, grasses, and other surprises that are displayed in custom hand-tied bouquets and event installations. We filmed a brief garden tour and then went right in to the backyard studio space where Annika, her husband, and their daughter are living temporarily, while renovating their home that's located at the front of the generously-sized city property. I know you'll enjoy our conversation while watching Annika design with early-summer botanicals. Floral arrangement by Annika McIntosh, which she designed during our interview (see above), (c) Annika McIntosh Annika grew up in the gentle, old hills south of the Adirondacks and east of the Hudson River in upstate New York with two artisan parents who built an off-grid home and raised cows and a highly productive vegetable garden. Annika's father is a fine cabinetmaker turned bass luthier (that means "maker of stringed instruments"; he is also a musician and local politician) and her mother is a basket maker and gardener (as well as a musician, educator and organizer), and they are very much rooted there in the small community where Annika was exposed to a lot of amazing gardens, music, art and progressive thinking. Glorious wedding bouquet by Hazel Designs' Annika McIntosh (c) Lindsey Paradiso Annika studied dance, environmental studies and studio art at Oberlin College and Landscape Architecture at the University of Washington. She lived in Montreal for a few years before moving to Seattle and has been in Bellingham for the past 6 years. National and global events have definitely shaped her career path, as the 2008 depression dashed hopes that she might join a design firm. Instead, she started Hazel Landscapes, a design/build company. The family's move to Bellingham coincided with the pandemic. At first, that felt like starting over, but it also allowed her to stay small and scrappy and build her business again from the ground up, with word-of-mouth, in a way that she feels good about.  Front cutting garden at Hazel Designs, Bellingham, Washington (c) Annika McIntosh Annika's garden at home is a demonstration of what can be grown -- for ornamental and pollinator/bird foraging purposes, as well as for cutting -- with very little tending or water and no protection from deer grazing. She says: "I love to remind people that they can cut widely from their home landscape without making a designated 'cutting garden,' using foliage from shrubs and other plants they might not think of as 'flowers.' Foraging from pruning piles and then testing vase life and aesthetic utility of landscape ornamentals was what got me into cut flowers in the first place, and I still find it more engaging than growing typical field flowers. (I'm also not set up as a farm, so my home landscape is my focus and it's all 'fair game.') It is definitely more of a long game, with slower-growing plants, but that's also where I can find branches or stems with real personality that build a gestural narrative in an arrangement. I find that local, seasonal foliage is a more appealing complement aesthetically than the ubiquitous ruscus, smilax, leatherleaf fern, eucalyptus and other florist's greens, making an arrangement or bouquet really special in a beautiful, of-the-moment uniqueness."
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  • Episode 720: Killing Frost Farm’s Jamie Rogers on solo flower farming in western Montana
    https://youtu.be/9-oJEifK-u0?si=gW8_eyURbbSIEufO Growing specialty cut flowers for retail floral shops is a very specific niche and today’s guest, Jamie Rogers of Killing Frost Farm in Helena, Montana, has a lot to share on this topic! Jamie co-founded the business with Carly Jenkins in 2014, the “killing frost” name a tongue-in-cheek reference to extreme drops to freezing temperatures that are brutal for flowers. Today, Jamie farms solo and supplies retailers between Bozeman to the east and Missoula to the west and he has maximized efficiencies to supply quantities of unique perennials and annuals to a core base of floral customers week in and week out throughout the season. We’ll wrap up this conversation with a peek into Jamie’s other passion – music – as he shares a new song from the upcoming album he recorded with Les Duck, the local band he performs with as drummer. It’s a great reminder for all of us to find work-life balance in this demanding world of flower growing and design. Jamie Rogers of Killing Frost Farm (c) Chasing Light Photography As we continue to share the inspiring content from the pages of The Flower Farmers, our new book featuring the stories of 29 expert growers across North America, we’re taking a stop today in western Montana, to meet Jamie Rogers of Killing Frost Farm. Delphiniums at Killing Frost Farm Jamie is a past guest of this podcast, and I’m so happy that he had a chance to record a new conversation with him last week. After farming in Western Montana for more than a decade, on several locations both urban and rural, Jamie and his former partner Carly Jenkins moved Killing Frost Farm to Helena in 2021. Their two-acre parcel of land in the fertile Prickly Pear Valley is surrounded by rolling hills and views of Mount Helena.There are so many benefits of this new location, including access to well water, distance from fire threats, and proximity to city amenities. The farm pumps out an impressive crop list – including sunflower, strawflower, stock, snapdragon, foxglove, scabiosa, zinnia, gomphrena, amaranth, marigold, cosmos, larkspur, Queen Anne’s lace, sea  holly, and delphinium – the specialty crop we featured in a bonus spread in The Flower Farmers. Killing Frost Farm You’ll want to wait until the very end of our interview for a delightful bonus track of a song titled “Head Fell Off” from the upcoming album Jamie and his fellow band members produced – no surprise, inside the Killing Frost barn, which they converted to a recording studio! I loved this conversation and I love the energy and joy Jamie shares about flower farming. It can be brutal and demanding, but his story is a reminder to find balance and quality of life in the journey. Sunflowers and Nori Follow Jamie at his new IG account @montanaflowerfarmer, and @les_duck, where details on the album release of “Love is the Dirt,” will be announced later this summer. Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another.
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  • Episode 719: Weddings from the Garden, with urban farmer-florist Eleanor Blackford of Bloomwood Floral
    https://youtu.be/BxZ3HiTn0UM?si=BtYeIDuXg2qjrW0n Visit an urban cutting garden with me today – and meet long-time Slow Flowers member Eleanor Blackford, a wedding florist whose studio produces designs using only what she grows on her 6,000-square-foot city lot in Seattle’s Beacon Hill neighborhood. You’ll learn more about what Eleanor grows, inspired by her English grandmothers and their prolific cottage gardens. After years running Bash & Bloom as a Seattle wedding and event business, Eleanor rebranded as Bloomwood Floral to reflect her shift from producing big “bashes” toward creating personalized, garden-inspired floral commissions for couples. With a desire to be entirely “slow” in her practices, this new model fits Eleanor and her husband Matt’s lifestyle as entrepreneurs and parents of two young children. Garden-sourced wedding florals by Eleanor Blackford of Bloomwood Floral. All photography by Anna Peters Ten years ago last month – in May 2015 – I recorded our 96th episode of the Slow Flowers Podcast with Eleanor Blackford of Bash & Bloom, a Seattle-based wedding and event designer and Slow Flowers member who I frequently ran into at the Seattle Wholesale Growers Market. I invited Eleanor to sit down in my living room and chat with me about her decision to go foam-free as part of her design philosophy. A hand-tied bouquet (left) and Eleanor in her Seattle cutting garden (right) It's high time to revisit Eleanor’s story and last week I visited her home-based micro-farm in South Seattle, where I filmed our video interview as Eleanor led me through her production and display gardens – all of which provide 100% of her design ingredients these days. We discussed how Bash & Bloom has evolved into Bloomwood Floral, and how Eleanor’s focus has shifted in part because she and her husband are now parents to two young children. "I feel like 'urban farming' is my calling. Growing food, growing flowers -- It's something we assume can't be done in a city, but it can, and it can be worth it. And there can still be space for a life outside farming, too."Eleanor Blackford, Bloomwood Floral Eleanor Blackford (left) and wedding florals (right) Here’s a bit more about Eleanor:Eleanor grew up in gardens and around gardeners. Her vivid memories include exploring her nana’s garden at her North Yorkshire Moors cottage in England where she was born and helping her my mum as a kid in their family vegetable garden in Minnesota, where she earned 5¢ for each potato beetle she squished. The first flowers Eleanor ever grew were zinnias, marigolds, and sunflowers in a tiny patch of dirt that her dad dug for her behind their house next to the big garden. In each apartment she lived in as an adult, Eleanor managed to find a way to grow something—even if it was just herbs in the kitchen window. After spending her 20s trying to make the 9-to-5 thing work, Eleanor missed being creative and started playing with flowers. In 2010, she launched bash & bloom, now Bloomwood Floral, as a way to scratch that creative itch. After flowering for a dear friend’s wedding, knowing there was no turning back, she left a non-profit career and threw herself into making this life in flowers work. When Eleanor met her husband in early 2013, he came with a house on a 6,000+ sq ft lot. Which, by Seattle standards, is a giant parcel. There was a big concrete raised bed and within a few months of them dating, Eleanor had commandeered the garden to plant vegetables and start cosmo seeds. Today, the property is devoid of grass, and just about every square foot of space is taken up by Bloomwood Florals’ urban farmlet. As she says, “The growing bug is a real thing, and I have it.” A Bloomwood Floral centerpiece Most days, you can find Eleanor out in the garden or up the street at her Pea Patch spot, often with two lively children in tow. As I mentioned, it was a joy to film a video tour of Bloomwood Floral and the nearby Pea Patch.
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  • Episode 718: The Flower Farmers, with co-authors Robin Avni and Debra Prinzing; plus a bonus interview with Daniel Sparler, the book’s horticulture editor
    https://youtu.be/BdnRayT0M2A?si=PQVfp6yMUSJD7n42 The Flower Farmers has been in the works for two years, as my co-author and the book’s creative director Robin Avni and I have poured our storytelling passion into the narratives and imagery that portray 29 North American growers. The book was released on May 6th by Abrams, and we’ve been in major celebration mode ever since. Today’s episode brings you  to the lecture that Robin and I recently presented for the Northwest Horticultural Society, as we introduced the flower farming lifestyle and encouraged the audience to “garden like a flower farmer.” In the second part of this episode, you’ll hear a fabulous conversation I recorded with Daniel Sparler, Seattle-based horticulturalist and expert on botanical Latin, who served as The Flower Farmers’ horticulture consultant. Debra Prinzing (left) and Robin Avni (right), co-authors of THE FLOWER FARMERS (c) Mary Grace Long Here’s the pitch for The Flower Farmers book: "Twenty–nine of today’s most inspiring flower farmers present stories, how–to–cultivate expertise, and favorite new varieties in a lushly photographed guide to feed your every floral fantasy. "Flower farmers are the garden world’s lifestyle influencers these days, with dedicated social media channels and hundreds of thousands of avid fans who dream about having a lush and vibrant cutting garden of their own. Today’s gardeners follow celebrity growers to gather ideas and expert advice regarding planting techniques and the best varieties and seasonal plants to choose. The Flower Farmers book presents a curated group of favorite growers, from industry leaders to pioneering newcomers. Each grower shares their specialty knowledge and seasonal practices, so that readers will be able to create a similar relationship with flowers and discover sustainable techniques for their own gardens. Dedicated sidebars dig deeper, with information on everything from raising a unique cultivar to the best floral varieties for long-lasting arrangements. Gorgeous photography illustrates each farmer’s profile, highlighting the beauty of their farms, floral passions, and the flowers themselves." Book-signing with Debra and Robin, following their Northwest Horticultural Society lecture May 21, 2025 Regular listeners know all about me, and so I’ll re-introduce Robin Avni, past guest of the Slow Flowers Podcast. Robin is a creative director and experienced designer in the media + high-tech industries. Her specialties include creative management of award-winning teams and content development for high-profile projects. She has produced 18 floral and lifestyle books, including eight in collaboration with me, and together we love showcasing the floral lifestyle of creatives and entrepreneurs. Order THE FLOWER FARMERS Click below to view: Robin and Debra's lecture slides BLOOM_BELLEVUE BOTANICAL 2025 5_21 FINALDownload Whether you’re a plant geek or a beginning plant parent, you’ll love hearing from Daniel Sparler about botanical Latin and how it has evolved. We are so grateful that Daniel shared his expertise with us to ensure that The Flower Farmers’ plant content is correctly identified, accurate and up to date.Jump to my conversation with Daniel here Click for more resources from Daniel Sparler Join us on tour! The Flower Farmers JUNE Book Tour -- Virginia, Pennsylvania, Connecticut & New YorkSun., June 8th (4-6 p.m.), WATERFORD, VirginiaBook Launch party and signing with Debra Prinzing and Holly Heider Chapple of Hope Flower Farm. Enjoy the afternoon at Hope Flower Farm, featured in the pages of The Flower Farmers. Books will be available for purchase and signing, and you'll want to visit the Hope Flower Farm Winery, too!Free; Event Details Here. NOTE: Correct time is 4-6 p.m. Tues., June 10th (6-7:30 p.m.)KENNETT SQUARE, PennsylvaniaLongwood Gardens hosts Robin Avni and Debra Prinzing for a lecture and book-signing about The Flower Farmers.
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The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
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