Andrew Morgan Watches (For Your Ears Only)

In 2025, the Oxford English Dictionary word of the year was rage bait. Yes, I know that’s two words. It's defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content.” Today we’re going to talk about how luxury brands are using rage bait today to get ahead of the curve.

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Today we’re going to figure out what an everyday watch needs to be, bust some myths about what you need in a daily wear watch and lay out some selections that can take your through the rigours of being a human in 2026.

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It’s time for some real truths. Let’s be honest with ourselves: buying watches isn’t all puppy dogs tails and squirrel’s biscuits. We like to pretend, we like to ignore, but there are some harsh realities that you need to be aware of. Let’s go cold turkey together!

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Even with Watches & Wonders just a recent memory, there’s been a whirlwind of new watches that you most definitely mustn’t miss out on. There’s affordable must haves, revolutionary high end creations, and of course the answer to the age-old old question: what happens when you force cheap plastic through an octagonal hole?

Featured watches:
Kiwame Tokyo Mune
Echo/Neutra Rivanera + Seconde/Seconde/
De Bethune DB28XS Sea Tourbillon
Sartory Billard SB10
Aaron Becsei Pameus
Venezianico Arsenale Calendario
Cleguer Inspiration One
Fears Brunswick 40 Filton
Universal Genève
Baltic Seconde Majeure
Wolbrook Jetflyer
Jacob & Co. Godfather II
Ressence Type 11
Anton Suhanov Flamingo
Naissance d'une Montre 4 - Le Carrousel
Rexhep Rexhepi Chronograph Flyback
Raymond Weil Millesime The Fifty
Minerva The Unveiled Crownless
Stéphane Pierre and Julien Tixier L’Impétrant
H. Moser Streamliner Small Seconds Lime Green Enamel Boutique Edition
Ming 29.06 Peepshow
Longines Hydroconquest
Audemars Piguet x Swatch Royal Pop

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Many must-have pieces have become a lot more expensive, so today I’ll be highlighted five of those overpriced pieces, showing you how much more you can get for your money and also introducing something just as good for way, way less as well.

Featured watches:
- Omega Speedmaster Moonwatch Professional Black And White
IWC Portugieser Chronograph
Longines Spirit Flyback

- Audemars Piguet Royal Jumbo Extra Thin
IWC Ingenieur Perpetual Calendar
Girard-Perergaux Laureato 38mm

- Patek Philippe Calatrava 6007G
Ulysse Nardin Freak X Rose Gold
Vacheron Constantin Fiftysix

- Cartier Crash
Berneron Mirage
Anoma A1 Optical

- A. Lange & Söhne Lange 1
Moritz Grossman Backpage
Glashütte Original PanoMaticLunar

Prefer to watch on YouTube? You can here: https://youtu.be/cNzjYypX0Sw

Keep up-to-date with the latest at www.andrewmorganwatches.com
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