Valor Coffee Podcast

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep162
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
What does it actually take to take a coffee shop from six figures to seven? In this episode, we break down the ceilings most growing cafés hit and why “feels busy” isn’t the same as real growth. We talk through the metrics that matter, improving efficiency without killing hospitality, and how simplifying systems can unlock more revenue. From staffing and training to batching drinks and mobile ordering, this is a practical look at scaling a coffee shop sustainably. Mistakes included, lessons earned.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep162
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep161
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Your coffee shop can survive a lot, but these three mistakes will straight-up bury you if you make them early. In this episode of the Valor Coffee Podcast, we’re back together in our new brew lab to break down the big one-way decisions: picking the wrong location, spending your budget in the wrong places, and hiring a manager too soon.
We’ve been building Valor for 10 years (coffee cart → two cafés + wholesale), and we’re sharing the stuff we wish someone had drilled into us before we signed leases and bought gear. If you’re starting a café (or trying to stabilize one), this is the kind of episode that can save you months of pain and a lot of money. Subscribe, drop your “third point” in the comments, and go watch our new 3-hour “How to Start a Coffee Shop” masterclass.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep161
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep160
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Back to back episodes? Happy Holidays. This final episode of the year is coming at you from our new HQ and looking back on a big 2025 for Valor. We talk about scaling the roastery, surviving Black Friday/Cyber Monday, why coffee prices stayed high, and what tariffs and origin trips actually changed for us.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep160
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep159
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
The podcast is BACK. This episode was recorded on a 7-hour drive through the mountains of Colombia with Valor, Lucas Cuadros (Unblended), and Trevor Clark (Black & White Coffee Roasters). We break down coffee as an ingredient vs coffee as a product, why origin relationships and storytelling matter, how roasters grow e-commerce as café margins tighten, and what it looks like when producers level up into specialty. If you’re a roaster, café owner, or coffee nerd who cares about where coffee’s heading next, you clicked on the right pod.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep159
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep158
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our friends at Sequel Coffee Co. are pulling it off! We hit the lane, grabbed a few drinks (and snackies), and talked through what actually makes a specialty drive-thru work: clear signage, friendly face-to-face ordering, and a bar flow that keeps things moving without killing quality. Then we pop inside to chat vibe, team culture, and the little ops choices that make busy mornings feel smooth! If you’ve ever thought, “Could we do a drive-thru?” this episode is the fun, no fluff look at how it can actually click.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep158
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777