Valor Coffee Podcast

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep171

We just celebrated 10 years of Valor Coffee with a trip to New York and dinner at Eleven Madison Park AKA the restaurant behind two of the most talked-about hospitality books in the industry. In this episode we break down the full experience, what they did that nobody else does, and how it's shaping the way we think about our own cafes. If you're in coffee or just work in any form of hospitality, this one will be well worth your time.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep171
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep170

What happens when two specialty coffee companies from opposite sides of the world sit down to talk about the future of coffee? In this extended episode, we're joined by Kirk Pearson from Project Zero in Australia to unpack one of the biggest conversations happening in specialty coffee today: automation. From pre-batched espresso and AI to hospitality, barista wages, and the role of craft, we explore what the next generation of coffee shops might actually look like. Whether you agree or disagree, we hope this conversation challenges you to think critically about where our industry is headed. Let us know your thoughts in the comments! We'd really love to hear your perspective.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep170
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep169

Is automation helping specialty coffee or slowly replacing the craft that made people fall in love with it in the first place? We explore the growing trend of pre batched espresso, automated milk systems, and what these changes could mean for coffee shops, baristas, and guests. After running our own blind taste tests, the results challenged some of our assumptions about freshness, quality, and speed. We also discuss how technology is changing hospitality, how AI is reshaping other industries, and why the future of coffee may look very different than its past. If you love innovation or believe coffee should stay handcrafted, this is a conversation worth having.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep169
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep168
Running a coffee shop in 2026 is more complicated than just making great coffee. In this episode, we talk about the real challenges behind raising prices, understanding margins, and building a coffee business that can actually survive long term. From labor and cost of goods to guest perception and profitability, we break down the financial realities that most coffee shop owners are navigating right now. We also share our own experience raising prices at Valor over the years and what we learned from it. If you own a cafe, want to open one, or just enjoy seeing the business side of specialty coffee, this conversation is for you.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep168
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep167
Most people get into coffee because they love coffee, but what keeps you in it is learning how to truly care for people. In this episode, we sit down with our baristas to talk honestly about burnout, difficult guests, and what it takes to sustain great hospitality over time without losing yourself in the process. We get into real stories from behind the bar, the mindset shifts that have helped our team stay grounded, and how a strong culture can make all the difference on tough days. This conversation means a lot to us because it’s at the core of what we’re trying to build at Valor, not just great coffee, but a place where people can grow, be supported, and actually be uplifted through coffee! If you’ve ever worked in service or are navigating the people side of coffee, this one’s for you.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep167
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777