Starting a flower business comes with its fair share of jitters — and most new growers face the same three big fears: Are my flowers good enough? Will I have enough to sell? How much should I charge? In this episode, Lisa shares her own early experiences as a new grower and the simple habits that transformed anxiety into steady progress. Whether you’re in your first season or thinking about taking the leap, this conversation is packed with real-world strategies to help you quiet the doubts and find your footing.MentionsRegister in Oct '25 for Lisa's Live Masterclass, "Where to Sell Cut Flowers: Finding the Best Markets for YOUR Flower Farm" Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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24:48
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24:48
#365: Missing the Start
The hardest part of starting a flower farm isn’t growing, it’s getting past the fear that keeps you from beginning. In this episode, Lisa shares why fear shows up at the start and how to take simple, practical steps to finally move forward with confidence.MentionsRegister in Oct '25 for Lisa's Live Masterclass, "Where to Sell Cut Flowers: Finding the Best Markets for YOUR Flower Farm" Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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29:26
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29:26
#364: Turning Fear Into Forward Motion
Fear has a sneaky way of keeping flower farmers and small-business dreamers stuck in place. In this episode, Lisa shares a simple plan for breaking through fear, building momentum, and finally moving toward the business you want.MentionsField & Garden #363: The Silent Partner: FearLisa's Book, Cool FlowersShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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33:25
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33:25
#363: The Silent Partner: Fear
How I’m Slaying Fear and Downsizing My Flower GardenIn this episode, Lisa opens up about a big change on her farm - downsizing her gardens to match the season her business is in now. She shares how fear quietly holds us back, how she’s facing it head-on, and why scaling down doesn’t mean losing your identity as a grower. If you’ve ever felt stuck between what was and what’s next, this conversation will help you take that first brave step forward.MentionsField & Garden #362: "What's Your Problem?", A Mentorship RoundtableLennie's online course: Profitable Flower FarmingShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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28:35
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#362: "What’s Your Problem?" Mentorship Roundtable with Lennie Larkin
Running a flower business comes with big questions: Where should I sell? How do I make the most of my time? In this episode, Lisa Mason Ziegler and Lennie Larkin join me for a candid chat with farmer Torrie Anderson. From farmers markets to flower passes, we share honest advice and real-world strategies that can help you find clarity in your own business.MentionsLennie's online course: Profitable Flower FarmingLennie’s Instagram: flowerfarming.forprofitTorrie Anderson, The Flower Farm at Young's MillShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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