In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts.Key topics include:- The difference between visibility and revenue- Real-life examples of algorithm changes derailing business growth- Why consistent posting doesn’t guarantee clients- The importance of having a system or funnel behind your content- How to turn content from noise into a client-generating machine- The power of clear calls to action and next steps- Questions to assess your current content strategyTune in to learn how to make every piece of content work harder for your business and discover practical steps to move from posting for engagement to building a reliable client pipeline. 🎯 Free live training on November 6th 🎯 Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love? Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and small agencies attract high-value clients — without content, ads, or salesy tactics. 🎟️ Save your free seat here → https://kaffeen.co/training1
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15:58
The Referral Trap That Keeps Service Providers Stuck
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren’t truly secure—especially after the challenges of 2024, when many businesses saw their referral streams dry up.Key topics include:- Why relying solely on referrals is risky and reactive, not reliable- The difference between feeling safe and being secure in your business- The impact of economic shifts and changing client behaviour on referral-based growth- The importance of building proactive, predictable lead generation systems- How to regain control, confidence, and joy in your business by diversifying your client acquisition strategiesTune in for practical mindset shifts and actionable steps to move beyond passive referrals and create a more resilient, sustainable business. If you’re ready to stop waiting and start building, this episode is for you! 🎯 Free live training on November 6th 🎯 Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love? Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and small agencies attract high-value clients — without content, ads, or salesy tactics. 🎟️ Save your free seat here → https://kaffeen.co/training1
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19:31
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19:31
Consistency Beats Perfection: The Patagonia Lesson on Marketing
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain points — not from forced formulas.Key topics covered:- The importance of authenticity over perfection in marketing- Why trying to be someone you’re not makes marketing harder- Using real client challenges as the foundation for valuable content- The value of consistency in building authority- An invitation to join my one-to-one coaching programme, designed to help you market with confidence and authenticityListen in to discover why showing up as your true self is the key to sustainable, effective marketing. 🎯 Free live training on November 6th 🎯 Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love? Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and small agencies attract high-value clients — without content, ads, or salesy tactics. 🎟️ Save your free seat here → https://kaffeen.co/training1
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6:12
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6:12
Behind the Scenes with Charlotte: A Candid Podcast Chat
🎯 Free live training on November 6th 🎯 Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love? Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and small agencies attract high-value clients — without content, ads, or salesy tactics. 🎟️ Save your free seat here → https://kaffeen.co/training1
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44:02
From Outsider to Authority: How to Attract Dream Clients Without Losing Yourself
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up?You’re not alone.In this episode, Charlotte speaks directly to the quiet visionaries: creative agency founders who feel stuck on the outside of their dream sector, whether that’s luxury, lifestyle, or premium brands. She dives deep into:•Why “outsider syndrome” might actually be your greatest advantage•How to leverage what you’ve already built—no more starting from scratch!•The simple structure shift that turns content into real leads•Practical ways to finally move from passive brand-building to active client conversationsIf you’re done waiting to be noticed and ready to become the sought-after agency you’re meant to be, tune in—because the clients you dream of working with are already looking for you. Ready to feel like the agency you’re meant to be?Find out more about working with Charlotte here: http://www.kaffeen.co/apply 🎯 Free live training on November 6th 🎯 Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love? Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and small agencies attract high-value clients — without content, ads, or salesy tactics. 🎟️ Save your free seat here → https://kaffeen.co/training1
Über Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Höre Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority., life is felicious und viele andere Podcasts aus aller Welt mit der radio.at-App
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