54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)
In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions.About the speaker: JayDutta.com | LinkedInDesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): https://designup.io/Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses)Related Free NN/G Articles:‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences (free article)Modify Your Design for Global Audiences: Crosscultural UX Design (free article)Imagery Helps International Shoppers Navigate Ecommerce Sites (free article)
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53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)
What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recruiter’s seat.About Hang Xu: LinkedIn | OnlyFAANGs.designLevel Up Your UX Career with UX Certification: nngroup.com/learningRelated Free NN/G Resources:Templates and Tools for UX Job Seekers (article)How to Apply & Secure a UX Job (article)The Return of the UX Generalist (article)How to Get UX Experience Without a Job (video)User Experience Careers Report (free report)More articles & videos about UX careers
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52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk)
Who do we really mean when we say “the user”? And who gets left out?In this episode, Therese Fessenden chats with cultural anthropologists Mike Youngblood and Ben Chesluk, who are challenging overly narrow definitions of users in UX. They explore how systems thinking and anthropology can deepen our understanding of complex user ecosystems — and why rethinking “the user” is more important than ever.About the speakers:Mike Youngblood (LinkedIn)Ben Chesluk (LinkedIn)About Rethinking Users, including some helpful resources and a link to purchase the book:https://www.rethinkingusers.comArticle about User Ecosystem Thinking:https://www.epicpeople.org/toward-ethnography-of-friction-and-ease-in-complex-systemsMike & Ben’s other books:The Routledge Companion to Practicing Anthropology and Design, which includes Mike & Ben’s chapter on systems thinking in design anthropology, as well as many other chapters/contributors exploring the role of anthropology in design:Ben’s book Money Jungle is an anthropological study of the redevelopment of New York City’s Times Square.Mike’s book Cultivating Community is an ethnographic study of a massive, grassroots social movement in rural India.Related NN/g Articles & Videos:Personas vs. Archetypes (article)Why Personas Fail (article)Ethnography in UX (3-min video)Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context (article)
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51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting)
What does it mean to design experiences in a world where pixels are no longer the focus? In this episode, service design thought-leader and author Erika Flowers shares her thoughts on how designers must evolve as AI transforms the tools, processes, and expectations of our work. Erika shares lessons from her journey—spanning early web design, pioneering service blueprinting at Intuit, and orchestrating experiences at NASA—and offers a forward-looking take on why skills like facilitation, systems thinking, and storytelling will define the future of design.About Erika Flowers: helloerikaflowers.com | LinkedInRelated NN/g CoursesService BlueprintingAccelerating Research with AIAI for Design WorkflowsRelated Free NN/g Articles:How Service Design Will Evolve with AI AgentsThe Future-Proof DesignerWhy I’m Not Worried About My UX Job in the Era of AIMore Free Articles on AI
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50. Responsible AI Use for Research Analysis (feat. Alexander Knoll, Co-Founder of Condens.io)
AI can do more than it’s ever done… but there’s a lot of unfounded hype, especially when it comes to user research. When should you delegate tasks to AI? And when should you insist on keeping the human in the loop? In this episode, Therese Fessenden sits down with Alexander Knoll, co-founder of Condens, to discuss the strengths and limitations of AI tools for research, and the evolving role of the user researcher.About Alexander & Condens: LinkedIn | Condens.ioResearch Repository Guide: https://condens.io/guides/research-repository-guide/On-Demand Recording of Condens Event: Making an Impact with User Research: How to Drive Change and Get NoticedAlex’s Article with NN/g: Common-Sense AI Integration: Lessons from the Cofounder of CondensOther Related NN/g Articles & Courses:Free Articles about AI & UXCourse: UX Basic TrainingCourse: Accelerating Research with AICourse: AI for Design WorkflowsCourse: Designing AI Experiences
The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
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