Smell Ya Later

We chat with everyone's favorite esthetician and acne whisperer, Sofie Pavitt, on this episode. You might recognize her colorful skincare line, Sofie Pavitt Face, from countless Top Shelf name drops. She has the coolest facial studio in Chinatown where we (as well as every cool downtown figure) have had our mugs graced by her skillful hands.
Lesser known, however, is that Sofie is just like us: a fellow scent head. We talk about her favorite scents growing up, working in fashion before getting into skincare, and how she incorporates scent into her studio.
[What we smell like today: Floraiku Flying South, Matiere Premiere Metal Lavender]
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Slutty teen elixirs, plastic clouds, milky vanillas, musty vanillas, and an impressive new collection from everyone's favorite cloven-footed fashion brand — these are some of the new smells we tackle today, choking through a cloud of blotters without proper ventilation. We do it all for you, the listener!
[What we smell like today: Mugler Angel Blush, Eleasium birth!]
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Seems like fragrance is revisiting a certain kind of scent profile combo dubbed by traditional perfumery as chypre (a scent profile we both keep forgetting about). We smell a few modern releases taking the idea and giving it a modern interpretation, as well as a few more new-ish scents in varying degrees of "sure, okay!" and "oh yes, that!"
[What we smell like today: MEMO Paris Cap Camarat, D'orsay Tonka Hysteria]
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Sort of, yes, kind of, more than before... It's just us this episode, chatting about some fun new fragrance releases (Vacation's new Orange Gelée collection, Born To Stand Out, etc), some BBB [beautiful but basic] fragrances (Guerlain's wedding collection, yet another Born in Roma, etc), and some ones we do not quite understand, but "sure, why the hell not?" (Notewrks's new "for men but also everyone" fragrances).
[What we smell like today: Born to Stand Out Musc X, Ellis Brooklyn Isla Sirena]
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On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).
[What we smell like today: Le Labo Violette 30, Snif 2%]
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