Tech Leader Talk

Do you want to learn how to avoid innovation failure? Today I'm talking with Tony Ulwick, who has spent his career clarifying the complex world of innovation.  Tony believes that innovation isn't just about creating new ideas – the heart of innovation is uncovering and addressing unmet customer needs. Tony shares that true innovation isn't just about fresh ideas.  If you want a winning product, Tony explains that you must start by uncovering what people actually want, not just what you think is cool. That shift changes everything. During our conversation, Tony shares insights about creating a culture of alignment around customer needs.  He discusses how to avoid "innovation failure" by looking at problems experienced by other technology companies. I think you will enjoy this episode and get some new ideas for leveraging innovation in your business. Today on the Tech Leader Talk podcast: - Common reasons companies fail at innovation - Creating a culture of alignment around customer needs - Tony's Outcome-Driven Innovation process - Revisiting unmet needs regularly - Integrating AI into the innovation process Resource: Tony's Innovation Newsletter:  https://strategyn.com/newsletter/ Connect with Tony Ulwick: Website:  https://strategyn.com/ LinkedIn:  https://www.linkedin.com/in/tonyulwick/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Have you ever thought about how to protect your company name, logo, or slogan – and when you should do that? On this episode, my guest is J.J. Lee, and he will answer those questions.  J.J. Lee is an experienced Trademark Attorney and the Founder of Trademark Lawyer Law Firm in Ann Arbor, Michigan.  J.J. and his team have successfully registered over 7000 trademarks for their clients.  During our conversation, J.J. shares insights regarding his experience helping companies protect their brands using trademarks.  He discusses when to consider filing a trademark application and how to avoid costly mistakes that can impact your business and brand.  J.J. shares practical advice for startups as well as established companies.  He explains why it's important for technology companies to secure their trademarks early in the growth of the business. I encourage you to listen to this episode so you get a better understanding of how to protect your company's valuable brand. Today on the Tech Leader Talk podcast: - Why you should protect your core brand first - The right time to file a trademark application - Avoiding trademark scams - Preliminary searches for trademark availability - Common trademark mistakes Resource: TM Telegram Newsletter:  https://tmtelegram.kit.com/ Connect with J.J. Lee: Website:  https://www.trademarklawyerfirm.com/ LinkedIn:  https://www.linkedin.com/in/jjleelaw/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

This is a Fun episode – we're talking about playing poker.  But not the kind of poker you're familiar with. Today, I'm talking with Stephen Shapiro.  Stephen is a leading keynote speaker, author, and advisor on innovation.  He has two decades of practical innovation experience, including working at Accenture, where he created and led a 20,000 person innovation practice. Stephen and I are talking about poker today.  But this poker game is different – it can improve your company and your individual team members.  Stephen will be discussing Personality Poker, which is a Fun, Experiential game played with special decks of cards. Personality Poker was created by Stephen and has been played by more than 250,000 participants worldwide.  During our discussion Stephen shares examples of how Personality Poker can Drive Innovation and Collaboration in the Workplace. Our discussion will provide some valuable insights on how the Personality Poker tool might help your organization. Today on the Tech Leader Talk podcast: - Why opposites don't always attract - Valuing team members who are different from us - How organizations assess and understand their own "personality" - Self-Awareness = Better Collaboration - Creating a "full deck" of personalities for stronger problem-solving   Connect with Stephen Shapiro: LinkedIn:  https://www.linkedin.com/in/shapiroinnovates/ Website:  https://personalitypoker.com Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Are you looking for ways to accelerate and innovate your tech startup? Then you're in the right place because that's what I'm discussing today with Zack Weisfeld, who is the Chairman of Ignite DeepTech.  Ignite DeepTech accelerates deep-tech innovation by giving founders the knowledge and resources they need to turn groundbreaking ideas into extraordinary companies.  Zack has more than 25 years of experience as an executive and a serial entrepreneur. Zack shares his experience in helping startups with funding, mentoring, and C-level executive support.  His experience includes founding and leading tech startups, corporate entrepreneurship, and mentoring tech founders. During our conversation, Zack discusses challenges faced by tech founders and the importance of mental resilience in the tech industry. Zack explains the Intel Ignite program and its unique approach to supporting tech startups and providing mentoring.  He also shares the goals of Intel Ignite and the criteria used to select startups for each cohort. Today on the Tech Leader Talk podcast: - Mental resilience in the tech industry - The importance of mentorship in building businesses - Challenges faced by tech founders - Intel Ignite's startup selection criteria Book Recommendation: Give and Take by Adam Grant - https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986 Connect with Tzahi (Zack) Weisfeld: LinkedIn:  https://www.linkedin.com/in/tweisfeld/ Website:  https://ignitedeeptech.com/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

In this solo episode, I talk about the importance of training your team to identify every invention created in your organization. Invention identification is critical because you can't evaluate and protect an invention if you don't first identify it. Identifying every invention is more complicated than simply asking, "What have you invented lately?" Listen to this episode so you understand how to implement this critical 1st step in building your robust patent strategy. Today on the Tech Leader Talk podcast: - Why many people fail to identify inventions - Discovering hidden inventions with Invention Mining - The importance (and value) of incremental inventions - A simple approach for capturing invention details - Be proactive and make inventing fun Questions? If you have any questions about identifying your critical inventions, contact me to schedule a complimentary call so a million dollar invention doesn't fall through the cracks. Contact me via email: [email protected] Or visit my website: https://www.SteveSponseller.com Thanks for listening! Be sure to get your free copy of my latest book, Cracking the Patent Code, and discover my proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.