David Levy is the Reason You’re Watching March Madness
19.03.2026 | 25 Min.
It’s brackets season! And you can watch all 67 games of both the women’s and men’s NCAA tournament on national TV, thanks to David Levy. Levy spent 33 years at Turner Broadcasting, eventually serving as its president, where he expanded the network’s NBA coverage. Levy is probably best known for brokering a $10.8 billion rights agreement that made every March Madness game available nationally across CBS and the Turner networks for the very first time. In this episode of The Deal, Alex and Jason talk to Levy about the ins and outs of the March Madness deal. He also tells the story of how he got Shaq to fill Inside the NBA’s fourth chair and why the key to that show’s success is letting Charles Barkley talk. Finally, Levy shares more about his current venture, Horizon Sports & Experiences, and why he’s betting big on women’s sports and pickleball. You can also watch this interview on the Bloomberg Podcasts YouTube page. See omnystudio.com/listener for privacy information.
Reaction: Alex Rodriguez Says the MLB Needs to Act on the World Baseball Classic’s Momentum
17.03.2026 | 15 Min.
Tonight, the United States and Venezuela face off in the finals of the 2026 World Baseball Classic. And chances are, a lot of you will be watching. Based only on pool play, this year’s WBC viewership is up 142% from the 2023 tournament. 35,000 people have bought tickets to tonight’s final and over 100 million Japanese fans tuned in to watch Shohei Ohtani. Aaron Judge called the crowd at the U.S.-Mexico game on March 10th, “bigger and better than the World Series.” In this special episode of The Deal, Alex Rodriguez shares his reaction to the phenomenon that is the 2026 World Baseball Classic with his co-host Jason Kelly. Rodriguez talks about the national pride his fellow Dominicans felt over the past few weeks and explains why MLB commissioner Rob Manfred needs to capitalize on this momentum leading into what Rodriguez calls “the most important season in the history of the sport.” See omnystudio.com/listener for privacy information.
How NFL Star Bobby Wagner is Modeling his Career on Michael's and Magic's
12.03.2026 | 26 Min.
Bobby Wagner is one of three NFL Linebackers to ever record 2,000 tackles. But his biggest goal is ownership, whether that’s of a team or his own contract negotiations. Following the lead of his mentors Michael Jordan and Magic Johnson, Wagner has spent the last decade diversifying his business interests, including investments in tech start-ups and taking a minority stake in the WNBA’s Seattle Storm. In this episode of The Deal, Alex and Jason talk to Wagner about what he saw as an NFL rookie that motivated him to be his own agent and explains the ins and outs of how an NFL contract comes to be. Wagner also shares how Larry Johnson and a cartoon based on Magic shaped his views on athletes and ownership. He also explains why writing a check to the Seattle Storm was his easiest investment decision. You can also watch this interview on the Bloomberg Podcasts YouTube page. See omnystudio.com/listener for privacy information.
Men in Blazers’ Roger Bennett Says America Already Loves Soccer
05.03.2026 | 29 Min.
Can Americans really embrace the rest of the world's favorite sport? According to Roger Bennett, the founder and CEO of soccer media powerhouse Men in Blazers, we don't have to wait for this summer's World Cup -- the love affair with soccer is in full swing across the United States. In fact, Roger breaks the news to Alex that soccer has surpassed baseball as the country’s third most popular sport after (American) football and basketball. In this episode of The Deal, Alex and Jason talk to Bennett about soccer’s ascent into the hearts of American sports fans and into the portfolios of American investors. He also explains why the MLS will never be as popular as the Premier League, why soccer ownership is a great investment and why the World Cup is the pinnacle of athletic competition. Check out Roger’s new memoir We Are the World (Cup) You can also watch this interview on the Bloomberg Podcasts YouTube page. See omnystudio.com/listener for privacy information.
Power Players: How F1's Pierre Gasly Built a Brand Outside of Racing
11.12.2025 | 32 Min.
In this special episode, Jason Kelly speaks with Formula 1 driver Pierre Gasly about how drivers aren't just racers in today's Formula 1 – they're global brand ambassadors, technical consultants, and brands unto themselves. Gasly discussed how he is building his empire through partnerships with fashion brands, an investment group, and an ownership stake in FC Versailles, on top of competing in 24 races every year around the world. This interview was part of the first episode of Bloomberg Originals' documentary mini-series, Power Players. See omnystudio.com/listener for privacy information.
When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
Hosts:
Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.
Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.
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