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The Undiscovered Metric

Adverity
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The Undiscovered Metric
Neueste Episode

35 Episoden

  • The Undiscovered Metric

    The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi

    12.11.2025 | 22 Min.
    Amar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix. Hosted on Acast. See acast.com/privacy for more information.
  • The Undiscovered Metric

    The Undiscovered Metric - S3 E09 - The Art and Science of Marketing Creativity, LABOV

    30.9.2025 | 21 Min.
    In this episode of The Undiscovered Metric, author and two-time Ernst & Young Entrepreneur of the Year, Barry LaBov, shares why differentiation is the most important idea in marketing today, and how data can either strengthen or weaken it. Hosted on Acast. See acast.com/privacy for more information.
  • The Undiscovered Metric

    The Undiscovered Metric - S3 E08 - How To Build Data Pipelines for Scale, HYDROGRID

    28.8.2025 | 21 Min.
    In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights.

    Hosted on Acast. See acast.com/privacy for more information.
  • The Undiscovered Metric

    The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media

    28.7.2025 | 17 Min.
    In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See acast.com/privacy for more information.
  • The Undiscovered Metric

    The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands

    23.6.2025 | 25 Min.
    In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information.

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Über The Undiscovered Metric

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.https://hubs.la/Q01G3fW50 Hosted on Acast. See acast.com/privacy for more information.
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