Episode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯In this episode, we unravel the latest updates to the Amazon Ads API, specifically relating to the Sponsored Brands Keyword Recommendation response. We also take a deep dive into Sponsored Display campaigns, discussing their unique features, different bidding options, ad formats, and targeting options, including the exclusive audience-based targeting and the more familiar contextual targeting.Welcome to Episode 25 of our Amazon Ads Raw Daily podcast, where we explore the recent Amazon Ads API updates and revisit the basics of Sponsored Display campaigns. Here's what you'll learn in this episode:New Amazon Ads API Release: The episode opens with us discussing the latest updates to the Amazon Ads API. Notably, we delve into new fields added in the Sponsored Brands Keyword Recommendation response, including search term impression share and search term impression rank. These new metrics, available across multiple regions, will help you make informed keyword selections by comparing your impression share and rank with other advertisers.Deep Dive - Sponsored Display Campaigns: As part of our 'Back to Basics' series, we dive deep into Sponsored Display campaigns. We explain the different bidding options and when to utilize each, how the various ad formats come into play, and the unique targeting options.Sponsored Display Campaign Bidding and Ad Formats: We outline the circumstances best suited for each bidding option and how different ad formats can be incorporated for maximum impact.Unique Targeting Options: We explore the targeting options specific to Sponsored Display campaigns, such as audience-based targeting. This is a unique feature offering you the opportunity to reach a specific audience. In contrast, contextual targeting mirrors the product & category targeting familiar from Sponsored Brands and Sponsored Products campaigns.By dissecting these topics, we aim to provide insights that can help you optimize your Amazon advertising strategy. Let's make every ad count! 🖥️🎯Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #23 - "Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️"In this episode, we delve into the three main ad formats for sponsored brands: product collection, store spotlight, and video ads. We will explore their differences, setups, landing-page options, and the distinct strategies you can deploy with each format. This will help you optimize your Amazon advertising campaign more effectively.Welcome to Episode 23 of our Amazon Ads Raw Daily podcast, where we focus on the nuances of Sponsored Brands' ad formats. Here's what you'll learn in this episode:Exploring Sponsored Brands Ad Formats: We will discuss the three different ad formats for sponsored brands - product collection, store spotlight, and videos. We'll highlight their distinct features and the setups you can adopt for each.Product Collection Ads: These ads can lead to either a store page or a landing page featuring multiple products. We will delve into how you can utilize this ad format to showcase your product assortment or variations effectively.Store Spotlight Ads: A unique ad format that leads customers directly to your brand store's homepage. We will discuss different scenarios in which you can leverage this ad format.Video Ads: A highly engaging ad format, we will explore how you can create videos promoting single or multiple ASINs. We'll also discuss the new option that allows these ads to lead customers to your store.Amazon Brand Store Importance: We'll shed light on why Amazon is focusing on brand stores and how they can be utilized to drive a higher average basket value and create a unique, competition-free environment for customers.Tune in to the podcast and leverage these insights to refine your Amazon advertising strategy. Let's make every ad count! 🛍️🎞️Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #23 - "Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥"In today's episode, we'll delve into the recent updates on Amazon's Brand Metrics and take a detailed look at Sponsored Brands and Sponsored Brand Videos. We'll help you navigate through these features to get the most out of your Amazon Advertising Campaign.Welcome to Episode 23 of our Amazon Ads Raw Daily series. Here's what we'll be covering in today's episode:Brand Metrics Expanding to New Countries: We'll talk about how Brand Metrics, a valuable tool for understanding shopping engagements and their impact on the customer journey, is now expanding to India, Australia, and Mexico. This gives brands insights into their performance against competitors in these major markets.Deep Dive into Sponsored Brands and Sponsored Brand Videos: We'll take you through the creation and optimization of Sponsored Brands and Sponsored Brand Videos. We'll cover the various options available when creating a new campaign, from placements to bid adjustments and from keyword selection to ad format choices.Insights on Ad Group and Keyword Strategies: Learn how to manage and limit the targets in your ad group for more effective campaigns. We'll share insights on how to split campaigns by match types, the importance of frequent search term report checks, and why keeping a close eye on broad match keywords is crucial.Understanding Amazon Ad Placements: We'll go beyond placements on and off Amazon, discussing how different ad formats and campaign types can appear at the top of the search results, on product detail pages, and other placements.Join us as we delve deeper into these aspects of Amazon Advertising to help you optimize your campaigns and boost your brand's visibility. It's time to deep dive into Amazon Ads! 🎯🎥Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️In today's episode, we'll explore the latest updates to Amazon's Ads API and understand the concept of Cost-Per-Click (CPC) calculations. We'll demystify how CPCs relate to your product pricing and the average selling price in your category.Welcome to Episode 22, where we delve into Amazon Ads API updates and Cost-Per-Click (CPC) calculations. Here's what you'll learn in this episode:Understanding Campaigns by their Placements: Let's look beyond the names like 'Sponsored Products,' 'Sponsored Display,' or 'Sponsored Brands' and focus more on their actual placements.Amazon Ads API Updates: We'll explore the new updates to Amazon's Ads API, like the introduction of dynamic client-level throttling for Sponsored Display Campaigns and improvements in campaign impressions delivery using Sponsor Brand Campaign Insights API.Decoding CPCs: We'll dive into the often-misunderstood concept of CPC calculations. Understanding CPCs and their relationship to your product price and the average selling price in your category can be key to your Amazon advertising strategy.Join us as we help you decode these updates and insights to drive your Amazon advertising campaign more effectively. Let's talk numbers! 📊🛠️Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/ Hosted on Acast. See acast.com/privacy for more information.

Episode #21 - "Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈"In today's episode, we delve into Amazon Ads Campaign Types and explore how different campaign types can be effectively used to enhance your advertising strategy. We'll discuss Sponsored Products, Sponsored Brands, and Sponsored Display campaigns and reveal how each campaign type can help you reach unique placements and generate incremental traffic.Welcome to Episode 21, where we focus on understanding and leveraging different Amazon Ads Campaign Types. In this episode, Alex will guide you through the nuances of:Sponsored Product Campaigns: Explore the differences between automatic campaigns, manual keyword campaigns, and product targeting campaigns. Understand how these campaigns can deliver impressions in different placements on Amazon.Sponsored Brand Campaigns: Discover how these campaigns provide unique placements on top of search results, creating an opportunity for incremental clicks and impressions that would otherwise be difficult to achieve organically.Sponsored Display Campaigns: Learn about their prime placements on product detail pages and how they can effectively capture traffic from these pages.In this episode, we will delve into why it's crucial to understand and make use of different campaign types for a well-rounded Amazon advertising strategy. Join us to learn about these strategic options and how you can use them to enhance your Amazon ad performance. 🎯📈Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Find Clips of the Podcast here: https://www.tiktok.com/@amazonadsraw Hosted on Acast. See acast.com/privacy for more information.