Ben Orenstein and Adam Wathan on surviving the transition from dev to founder.
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Q&A: Starting over, the ideal employee, success and happiness, and selling the company
In this episode, Adam and Ben share some personal updates on lake houses, gym equipment, and luxury electric vehicles, and answer listener questions on topics like things they'd change when starting over, how to be more valuable as an employee, the point in their businesses that had the biggest impact on their happiness, and would they ever sell their companies.Discuss this episode on Twitter → Timestamps
(00:00) - Personal updates
(27:18) - "How come you've never released a trailer for Hackers Inc. on Art of Product?"
(30:44) - "What's something you'd do differently if you were starting a business today?"
(41:42) - "What would you do the same if you were starting a business today?"
(45:24) - "What does your ideal employee look like?"
(53:40) - "How often do you reflect on how far you've come?"
(59:28) - "What was your biggest change in net happiness while running your businesses?"
(01:10:56) - "Would you ever sell the company?"
Links
Adam on Twitter
Ben on Twitter
12.9.2023
1:21:11
Predictable mistakes of the developer-turned-founder
So many developers (your podcast hosts included) make the same mistakes when trying to turn an idea into a business for the first time. In this episode, Ben and Adam talk through a bunch of these mistakes, why they matter, and what you should do to avoid them.Discuss this episode on Twitter →Timestamps
(00:00) - Ben's Laracon talk "Predictable Mistakes of the Developer-Turned-Founder"
(02:57) - Mistake: Starting with SaaS
(15:21) - Mistake: Selling to consumers
(17:40) - Mistake: Selling to struggling businesses
(24:24) - Mistake: Not pre-selling your product
(25:52) - Mistake: Assuming people are rational
(26:58) - Mistake: Not choosing a customer you like
(28:05) - Mistake: Being comfortable with your pricing
(33:37) - Mistake: Raising VC
(40:09) - Mistake: Overfocusing on legal and compliance
Links
Adam on Twitter
Ben on Twitter
"Predictable Mistakes of the Developer-Turned-Founder" on YouTube
30.8.2023
49:03
Losing 70 lbs, getting in shape, and 15-minute workouts
Last year, Adam got very serious about losing weight and getting in shape and lost 70 pounds, getting to about 12% body fat and maintaining enough strength to still bench 315. In this episode, Adam and Ben talk about Adam's weight loss story and all the specific tips and tactics he used to overcome a lifetime of bad eating habits, change his relationship with food, and kick ass in the gym.Discuss this episode on Twitter → Timestamps
(00:00) - Introduction
(01:16) - Adam's weight loss story
(03:27) - Working with an accountability coach
(10:17) - How to eat less food
(22:11) - Macros aren't your biggest problem
(24:27) - Tracking what you eat
(30:20) - Protein shakes
(33:20) - A day of eating in Adam's life
(37:35) - Adam's training background
(41:37) - Adam's current training routine
(47:17) - Using a training partner or personal trainer for accountability
(48:37) - Adam's morning routine
(50:30) - Training to build muscle vs training to maintain
(53:53) - Mobility
Links
Adam on Twitter
Ben on Twitter
MyBodyTutor
Lose It!
15.8.2023
59:26
Hiring is hard
When you're running a small company, hiring is simultaneously your highest leverage opportunity and the scariest thing ever. In this episode, Adam and Ben share some lessons learned, how they think about hiring for their teams now, and talk through some of the things they're still trying to figure out how to get right.Discuss this episode on Twitter →Timestamps
(00:00) - Hiring
(02:02) - Why hire at all?
(06:41) - Avoiding hiring altogether
(11:44) - Vetting people
(24:45) - Finding people
(36:22) - How Ben got recruited at Thoughtbot
(37:53) - Evaluating hires
(43:23) - Fears and anxieties around hiring
(50:50) - Unfair hiring advantages
(57:36) - Levels of management
Links
Adam on Twitter
Ben on Twitter
1.8.2023
1:06:59
Enterprise sales for reluctant founders
Enterprise sales gets a bad rap amongst indie founders, but at Tuple it's become an important part of their business model. In this episode, Ben shares all his tips and tricks on how to sell to enterprise customers as a small startup without letting it slow you down.Discuss this episode on Twitter →Timestamps
(00:00) - Ben's notes on enterprise sales
(02:58) - Ben's first time
(04:56) - Tactic: Build a product that can grow bottom-up
(07:12) - Tactic: Ask buyers to answer their own questions
(08:34) - Tactic: Say no to more than you think
(16:11) - Tactic: Your pricing should make you uncomfortable
(25:38) - Tactic: Charge more for SAML single sign-on
(27:50) - Tactic: Don't sign something without charging a lot
(28:34) - Tactic: Put an expiration date on your quotes
(29:12) - Tactic: Dodge pricing pushback with quarterly payments
(31:06) - Tactic: Make sure you lose some deals because of price
(33:26) - How procurement works
(37:54) - How important is enterprise sales for Tuple?
(47:59) - Tactic: Ask procurement, "what helps this deal get done faster"
(49:49) - Tactic: Have a /security page on your website
(53:07) - Tactic: Use Y Combinator's sales agreement template
(55:47) - Tactic: You probably won't be sued
Links
Adam on Twitter
Ben on Twitter
Tuple's /security page
Y Combinator — Sales Agreement