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INFLUENCE

Matt Silverman
INFLUENCE
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  • 53 How the "Overly Attached Girlfriend" Finally Detached Herself From YouTube | Laina Morris
    Laina Morris was 20 years old when she entered a Justin Bieber fan contest in 2012. She uploaded a video of herself to YouTube singing a creepy parody song. She didn't win the concert tickets, but when she woke up the next morning, she had won a very different prize. Reddit, a website she had never heard of, got a hold of the video and turned her into the poster child for obsessive, co-dependent relationships. "Overly Attached Girlfriend" was born, and Laina became one of the most recognizable memes on the Internet. Rather than fight her unexpected memehood, Laina leaned ALL the way in, and rode the wave into an online comedy career. Her hilarious vlogs and sketches often featured OAG, while others branched into broader concepts with her signature awkwardness. At just 21 years old, she was making a living as a full-time YouTuber. But in 2019, at the height of her fame, she broke up with YouTube forever... Or did she? This week, Laina joins Matt to discuss how "being in on the joke" created a positive relationship with memehood, her favorite comedy collaborations, getting recognized in public by people who aren't quite sure how they know you, and the mental health challenges that prompted her to leave a massive audience behind. Follow Laina for shorter videos these days: https://www.instagram.com/laina/ https://www.tiktok.com/@laina622 This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🦋 https://bsky.app/profile/mattsilverman.bsky.social 🧵 https://www.threads.net/@matt_silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 52 The Alarming AI Experiment That Shook r/ChangeMyView to Its Core
    When people post online, they usually declare their opinions. And in social media echo chambers, those opinions tend to be validated. But the subreddit r/ChangeMyView *might* be the only place on the Internet where people come in good faith to have their opinions challenged — and perhaps even changed. Topics range from movie fandom to food preferences to history to some of the most challenging ethical and political discussions of our time: abortion, global conflict, mental health, and of course our current U.S. leadership. Someone posts their view, and commenters present their challenge. If the original poster is swayed — even slightly — they award a "!Delta" for the change. The result is a bastion of civil discussion about emotional and challenging topics, and the community of 4 million subscribers is held together by precise rules and moderation. But in April, the University of Zurich conducted a social experiment on the subreddit shook the community to its core, and begs the question: Can AI be weaponized to change the views of millions on the Internet? And if so, how can we study that problem ethically? This week, Logan MacGregor, a moderator of r/ChangeMyView, joins Matt to discuss what makes this community so special, and how it responded to this shocking experiment that violated its core tenets. Read more about the response to the AI experiments here: https://www.reddit.com/r/changemyview/comments/1k8b2hj/meta_unauthorized_experiment_on_cmv_involving/ This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🦋 https://bsky.app/profile/mattsilverman.bsky.social 🧵 https://www.threads.net/@matt_silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 51 The RE-Reinvention of Grace Helbig
    Grace Helbig was cutting tape in her 2006 video editing class when the professor asked everyone to create accounts on a new website called "YouTube." That's where Grace found vloggers, jump cuts, and an emerging alt comedy scene. She became obsessed (in a good way) and immediately got to work. What began as comedic vlogs and absurd sketches with her improv pals blossomed into a 20 year career of making the Internet laugh. But it wasn't without pitfalls. Grace joins Matt to discuss how she's reinvented herself online many times, the deep sense of community she found within the "second wave" of YouTubers, memories from early VidCons, her battle with breast cancer and how it informed her new standup tour, and why being an Internet face can make you question your true identity. Plus: Your questions for Grace, and a harrowing round of YouTube history trivia. Follow and subscribe to Grace's work: https://youtube.com/itsgrace https://www.instagram.com/gracehelbig Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 50 So ... Where Do Facts Come From, Anyway? | Joss Fong & Adam Cole of Howtown
    Video journalists Joss Fong and Adam Cole are rarely satisfied with the results of scientific inquiry. As self-proclaimed "earnest nerds," they are compelled to unpack the process — to learn HOW experts know the things they know. After more than a decade as science communicators at Vox and NPR, they launched their own home on YouTube called Howtown. Their videos on how to measure animal sentience, how we really know the circumference of the Earth, and how hot sauces get so ... hot ... have captivated millions of curious viewers — even those who may not be fluent in evidence-based science journalism. This week, Adam and Joss sit down with Matt to discuss their leap from established media to independent creators, the meticulous quality of their work, and the curiosity that compels them to create, even when the economics of the Internet felt grim. Stop what you're doing and subscribe to Howtown: https://www.youtube.com/@Howtown/ This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🦋 https://bsky.app/profile/mattsilverman.bsky.social 🧵 https://www.threads.net/@matt_silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 49 Feeding the 38 trillion creatures in your colon could transform your health | Dr. Will Bulsiewicz
    Dr. Will Bulsiewicz went to school for 14 years to become a gastroenterologist. He loved working with patients, and developed a fascination for emerging research about the gut microbiome -- trillions of bacteria that live in our intestines and digest fruits and veggies. As a young doctor, he realized that public perception of the gut microbiome was lacking. When he gave a talk about colon microbes at his hospital, the intimate event became a standing-room only fire code violation. That's when he knew the world was hungry for more information, and the Internet was calling. Appearing on some of the world's most popular and respected health podcasts, Dr. B rocketed from a practicing clinician to a leading advocate for gut health -- especially on Instagram. While he could treat a handful of patients in private practice, he was helping millions as a science communicator online. When working 9-5, writing books, creating content, appearing on podcasts, and being a dad became too much, he made the tough decision to leave clinical work behind and become a full-time influencer. This week on INFLUENCE, Dr. Bulsiewicz sits down with Matt to discuss the fascinating microscopic creatures in our colons that we can't live without, why our modern diets starve them of essential nutrients, the advice his wife gave him that changed the course of his career, what to look for when parsing medical information online, and some disgusting trivia about cow intestines. Follow Dr. B on Instagram: https://www.instagram.com/theguthealthmd/ Learn more about his books here: https://theplantfedgut.com/ This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🦋 https://bsky.app/profile/mattsilverman.bsky.social 🧵 https://www.threads.net/@matt_silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices
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Über INFLUENCE

What does it really take to make a living (and an impact) on the Internet today? Join Matt Silverman (who has been covering online culture for 15+ years) in conversation with YouTubers, musicians, podcasters, streamers, journalists, TikTokers and more about turning creativity into a job, building community on ever-changing platforms, and their complex relationships with huge online audiences. INFLUENCE is the relaunch of 2 GIRLS 1 PODCAST, a weekly comedy/interview show about fascinating online communities, which ran for 7 years and nearly 300 episodes.
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