Ep 400 - A Practical Guide to Smarter Crowdfunding with Thomas Bidaux
From trailers to reward tiers, creators often stress over the wrong things when preparing for a Kickstarter launch. So in this episode, our guest challenges common misconceptions and shares hard-earned insights from analyzing numerous campaigns. We’ll cut through the noise and offer practical, proven strategies that anyone would be confident to back. Episode Shownotes Link:
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Ep 399 - What It Really Takes to Launch a Game Studio with Colin McInerney
A lot of developers dream of starting their own studio, but the reality is far from glamorous. In this episode, we dive deep with our guest to unpack the overlooked, gritty, and often emotional process of building a studio from scratch. From pitching to production pipelines, they're going to share what aspiring founders need to prepare for, emotionally and operationally. Episode Shownotes Link:
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1:06:15
Ep 398 - Why Insurance Matters for Game Devs with Phil Wildman
The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate these things happening to us...sometimes, they surface when we least expect it, inviting all sorts of chaos. So today, we explore how devs can avoid the hassle of the unknown by understanding how insurance can help developers avoid disaster, stay protected, and keep projects moving, no matter the studio size. Episode Shownotes Link:
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Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski
Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery. So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does. Episode Shownotes Link:
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Ep 396 - The Power of Player-Centric Marketing with Greg Posner
Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections. Episode Shownotes Link:
Über Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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