Marketplace Morning Report

President Donald Trump has long insisted that foreign companies paid for the tariffs he’s levied on imports. But new research from the Federal Reserve Bank of New York contradicts that, finding that U.S. firms and consumers are left holding the bag. We'll dig in. Plus, fresh data shows inflation slowed in January. And later in the show, from Marketplace's "This Is Uncomfortable," is it ever OK to keep secrets in a relationship?

The clock's ticking! If you're in the greeting card business, Valentine's Day is more than just a holiday — it’s a big sales opportunity. This morning, as part of our What's That Like? series, we hear from someone who changed careers from graphic designer to full-time greeting card maker during the pandemic. But first, a new report calculated just how big a difference primary care access can make in lowering overall health care spending.

From the BBC World Service: As the energy crisis in Cuba continues, the port of Havana has received two ships carrying humanitarian aid sent by Mexico. Cuba is struggling after the Trump administration put a virtual oil blockade on the island. Then, the center-right Bangladesh Nationalist Party has secured a landslide election victory, so what will it mean for the nation's economy? And, after more than four decades, the designer behind Japan's Hello Kitty character is stepping down.

Who would’ve thought? Last month, PepsiCo cut snack prices. McDonald's has been cutting prices, too, and said it's paying off. Yesterday, the company released better-than-expected results for the tail end of 2025. Also, big revisions to datasets like yesterday's jobs report are becoming more common in an economy undergoing big shifts, and Germany is looking to recruit foreign-born skilled workers as harsher immigration policy and rhetoric make the U.S. less appealing.

Jittery investors continue to punish stocks of companies that may (or may not) face major disruption from artificial intelligence. Last week, it was software firms, then insurance brokers. Now, it’s financial brokerages that offer people planning advice — the likes of Charles Schwab, Raymond James, and Ameriprise. But what's lost when we lose human capabilities in financial services? Plus, U.S. allies like Canada and the U.K. are increasingly turning to China for trade deals.