Oh Uni-ball, what have you done? Brad and Myke discuss Uni’s way of “combatting resellers” by price gouging their loyal customers. They also dig into the eternal branding questions, and discuss Brad’s Happy Writing kick.

Brad is joined this week by Bryce Gillett from Luxury Brands of America. Bryce breaks down the role distributors play in the stationery market, from getting products from manufacturers to consumers, choosing brands to work with, and the behind the scenes running of the business.

Brad is back from the Chicago Pen Show, with tales of deep dish pizza to tell. There were pens, too, as he breaks it all down in this episode. Brad also discusses his grand Jury Duty stationery selections.

Many new pens crossed the desk of The Pen Addict this week. Which ones survived? Tune in to find out!

We tried to let the ChatGPT conversation be one episode and done, but Lamy had other ideas. We discuss their AI design, praise Pilot’s new pen color, get inky with red inks, and Brad shares his love for the Pentel Sharp.